Sitemap · 594 pages · 9 islands
The whole site, block by block.
Generating world...
Prefer a list?
The same 594 pages, island by island. Big collections fold open, so the list stays short until you need it.
Start here
Services
Offers
- Growth Manager
- GM: Month by month
- GM: Sample report
- GM: What you get
- GM: Fractional CMO alternative
- GM: Marketing consultant
- GM: Compare your options
- GM: Start
- Webtec Premium
- AI-built website alternative
- Premium: Headless CMS
- Premium: Headless WordPress
- Premium: What you own
- Premium: Website cost
- Premium: Migrate from WordPress
- Premium: Process
- Premium: Next.js agency
- Premium: Web design and SEO
- Premium: FAQ
- Premium: Our promise
- Premium: Premium vs AI vs template
- Premium: Start with the research
Industries
- Industries
- Law firms
- Construction and remodeling
- Financial advisors, wealth and investment firms
- Business consulting and coaching
- Dental and orthodontics
- Medical practices and clinics
- Nonprofits and charities
- Engineering and architecture
- E-commerce
- Local businesses
- Home services and trades
- SaaS and software
- Accounting and tax
- Marketing and creative agencies
- IT services and cybersecurity
- Real estate
- Manufacturing
- Travel and tours
- Education and training
- Med spa, beauty and wellness
- Security and safety
- Media and publishing
- Staffing and HR
- Insurance
- Events, venues and entertainment
- Agriculture and food production
- Biotech, pharma and medical devices
- Logistics, auto and equipment
- Restaurants and hospitality
- Fitness and sports
- Banking, lending and mortgage
- Energy, utilities and environmental
- Healthcare services and senior care
- Government and associations
- Pets and animals
Work
- Case studies
Case studies29
- Moduulize
- The Village Method
- Quantify Na
- Gmp Pros
- Teambuilding Roi
- Shepperd Construction
- Be Executive Events
- Humanise Live
- Washington Fine Violins
- Cti Safety Storage
- Yanko
- Ernest Brooks
- Refresh Counselling
- Need2succeed
- Recover Reel
- Sqft Group
- Guernsey Med Spa
- Stepp Commercial
- Softlinx
- Safety Storage
- Precision Bone Imaging
- Bad Boy Recoil Parts
- Box4grow
- Beaufort Society
- Learning Beyond Paper
- Sixwatch
- Cci Group
- Jimmys Java
- Creative Bp
- Projects
Projects54
- Die Arlbergerin
- ComfiSpace
- rater8
- Oak Branch Advisors
- Champlain Orchards
- GradeUp Education
- Bloomtrak
- Betr Health
- Code of Talent
- Dops Digital
- I Am Kooky
- FL Swimwear
- Software Italiani
- Oakline Studio
- Patent Hacks
- Ternary
- The Robot Mower
- Toovio
- Yes, You Deserve
- Elite Home London
- Benesphere
- Arcveris
- Base 1520
- Archevolve
- BuilderPricing
- Cachorrisimo
- Cranfos
- Dash Capital
- Dawn Warranty
- Figures
- GC Senior Solutions
- Haus Interior Design
- HydraPure
- Ignite Health
- iMesh360
- Journease
- Lemony Acres Horse Center
- Lukrom Lending
- MassMatrix
- My Arizona Smile
- Nexomics Biosciences
- Pilera
- Quarterdeck
- Rejuvenation MedSpa
- Repower
- Safety Storage
- Trinity Home Care
- Neal Richardson Datta
- Venture 53
- Wellthlinks
- Well Travelled
- Workwear Comfort
- Western Wholesale Supply
- Travel Care Air
- Reviews
- Sample growth report
Resources
- Resources
- Learn
- Learn: AEO and AI search
- Learn: SEO
- Learn: Conversion rate optimization
- Learn: Paid ads
- Learn: Websites and web apps
- Learn: E-commerce
- Learn: Branding
- Learn: Copywriting
- Learn: Growth management
- Learn: Online sales
- Learn: Online marketing
Learn guides46
- What is answer engine optimization?
- AEO vs SEO vs GEO
- How AI assistants choose sources
- Query fan-out
- llms.txt
- Schema markup for AI
- Measuring AI visibility
- AI crawlers and robots.txt
- Brand entity and mentions
- Google AI Overviews and AI Mode
- What is SEO?
- How search engines work
- The technical SEO audit
- Crawlability and indexation
- Core Web Vitals
- Keyword research
- What is conversion rate optimization?
- Conversion rate math
- CRO research methods
- Message match
- What is paid advertising?
- Google Ads account structure
- Landing pages for ads
- Conversion tracking and attribution
- When to redesign a website
- The website redesign process
- Redesigning without losing SEO
- E-commerce conversion rate
- Product page optimization
- Checkout optimization
- What is branding?
- Brand positioning
- What is copywriting?
- Voice-of-customer research
- Headline formulas
- What is a growth manager?
- Building a growth roadmap
- Marketing KPIs that matter
- What are online sales?
- The sales funnel
- Lead generation
- Lead qualification
- What is digital marketing?
- Marketing strategy for small businesses
- Ideal customer profiles and personas
- The customer journey
Learn for your industry0
- Glossary
Glossary terms172
- answer engine optimization
- generative engine optimization
- AI Overviews
- AI Mode
- query fan-out
- llms.txt
- entity
- schema markup
- JSON-LD
- citation
- brand mention
- retrieval-augmented generation
- AI crawler
- robots.txt
- E-E-A-T
- topical authority
- prompt set
- share of answers
- training crawler
- search crawler
- user-triggered fetcher
- GPTBot
- Google-Extended
- knowledge graph
- sameAs
- Wikidata
- search engine optimization
- crawling
- indexing
- canonical URL
- XML sitemap
- noindex
- crawl budget
- search intent
- Core Web Vitals
- Largest Contentful Paint
- Interaction to Next Paint
- Cumulative Layout Shift
- Chrome User Experience Report
- Google Search Console
- conversion rate
- conversion rate optimization
- A/B test
- statistical significance
- minimum detectable effect
- sample size
- micro-conversion
- heatmap
- session recording
- heuristic evaluation
- message match
- information scent
- pay-per-click advertising
- ad auction
- Ad Rank
- Quality Score
- keyword match type
- negative keyword
- Smart Bidding
- Performance Max
- key event
- enhanced conversions
- consent mode
- attribution model
- offline conversion import
- 301 redirect
- redirect chain
- URL mapping
- content audit
- information architecture
- wireframe
- staging site
- site migration
- store conversion rate
- revenue per visitor
- add-to-cart rate
- cart abandonment
- checkout funnel
- guest checkout
- stock keeping unit
- product structured data
- merchant listing
- brand
- brand identity
- positioning
- competitive alternatives
- best-fit customer
- jobs to be done
- mental availability
- physical availability
- distinctive brand asset
- category entry point
- copywriting
- plain language
- inverted pyramid
- scannable text
- front-loading
- microcontent
- voice of customer
- switch interview
- split test
- growth manager
- growth roadmap
- ICE scoring
- RICE scoring
- leading indicator
- qualified lead
- customer lifetime value
- CAC payback period
- vanity metric
- sales funnel
- lead
- lead magnet
- speed to lead
- marketing qualified lead
- sales qualified lead
- BANT
- lead scoring
- drop-off rate
- express consent
- marketing channel
- owned, earned and paid media
- marketing funnel
- brand building
- customer acquisition cost
- ideal customer profile
- buyer persona
- firmographics
- touchpoint
- customer journey map
- messy middle
- Domain
- DNS
- A record
- CNAME record
- MX record
- TTL
- SPF
- DKIM
- DMARC
- Hosting
- SSL certificate
- CDN
- Cache
- Backup
- Uptime
- Bandwidth
- CMS
- Plugin
- Theme
- Responsive design
- Above the fold
- Meta title
- Meta description
- Alt text
- Backlink
- Anchor text
- GA4
- Conversion
- Bounce rate
- Organic traffic
- Impressions
- Click-through rate
- Keyword
- Local SEO
- Google Business Profile
- NAP
- Two-factor authentication
- Phishing
- Malware
- CTA
- UTM parameter
- The Marketing Field Manual
Field Manual17
- What to Fix First on a Website That Is Not Producing Enquiries
- Positioning or messaging: which one is broken?
- Brand clarity check
- Rebrand or fix the message: how to decide, in order
- Choose your first marketing channel
- Search or ads first?
- What to measure first in marketing
- How to Choose a Marketing or SEO Agency
- Agency Fit Check
- Messaging that sounds like an expert
- Homepage three-second test
- Topic: Brand and positioning
- Topic: Messaging and copy
- Topic: Marketing systems
- Topic: Conversion
- Topic: Measurement
- How the Field Manual works
- The Open Index
The Open Index48
- What AI answers do to clicks
- AI Overviews by industry
- AI referral traffic
- Who AI cites
- Crawlers, robots.txt and llms.txt
- Technical foundations
- AEO by industry
- The source library
- Methodology
- Cite and share
- Audit dataset
- Industry case files
- Benchmarks by industry
- Benchmarks: Law firms
- Benchmarks: Construction and remodeling
- Benchmarks: Financial advisors, wealth and investment firms
- Benchmarks: Business consulting and coaching
- Benchmarks: Dental and orthodontics
- Benchmarks: Medical practices and clinics
- Benchmarks: Nonprofits and charities
- Benchmarks: Engineering and architecture
- Benchmarks: E-commerce
- Benchmarks: Local businesses
- Benchmarks: Home services and trades
- Benchmarks: SaaS and software
- Benchmarks: Accounting and tax
- Benchmarks: Marketing and creative agencies
- Benchmarks: IT services and cybersecurity
- Benchmarks: Real estate
- Benchmarks: Manufacturing
- Benchmarks: Travel and tours
- Benchmarks: Education and training
- Benchmarks: Med spa, beauty and wellness
- Benchmarks: Security and safety
- Benchmarks: Media and publishing
- Benchmarks: Staffing and HR
- Benchmarks: Insurance
- Benchmarks: Events, venues and entertainment
- Benchmarks: Agriculture and food production
- Benchmarks: Biotech, pharma and medical devices
- Benchmarks: Logistics, auto and equipment
- Benchmarks: Restaurants and hospitality
- Benchmarks: Fitness and sports
- Benchmarks: Banking, lending and mortgage
- Benchmarks: Energy, utilities and environmental
- Benchmarks: Healthcare services and senior care
- Benchmarks: Government and associations
- Benchmarks: Pets and animals
- What SEO costs
- What a website costs
- llms.txt generator
- Methodology
- Blog and guides
Blog posts39
- The Best SEO Plugins for WordPress (And Which Ones to Avoid)
- Best WordPress Plugins for Small Business: Essential Tools for Growth
- What Is The Difference Between SEO and AEO? A Practical Guide
- How Does ChatGPT Decide Which Websites to Cite?
- How to Build Topic Clusters for AI Search Visibility: A Step-by-Step Framework
- How to Do AEO for a Local Business: 5 Practical Steps to Get Recommended in AI Search
- How to Get My Business Cited by AI Search Engines
- How to Optimize My Website for ChatGPT and Perplexity: A 7-Step Playbook
- How to Track If AI Engines Are Mentioning My Brand: 5 Practical Ways to Measure Your AI Visibility
- How to Write Content That AI Overviews Will Cite
- Local SEO for Electricians: How to Rank First, Earn Trust, and Win the Call
- Local SEO for Orthodontists: The Complete Guide to Dominating Local Search Rankings
- Local SEO for Plumbers: Win Google Maps and More Calls
- SEO for Accountants: How Firms Grow with Strategic Digital Marketing
- SEO for Bankruptcy Lawyers: Your Guide to Online Visibility
- SEO for Cosmetic Dentists: How To Turn Searches Into $5k+ Smile Makeovers
- SEO for Criminal Defense Lawyers: The Complete Technical Guide
- SEO for Cybersecurity: Complete Guide to Drive Leads and Revenue
- SEO for Dental Practices: Complete Guide to Drive Growth and Revenue
- SEO for Dentists: How to Attract More Clients to Your Practice
- SEO for DUI Attorneys: The Definitive Guide to Dominating Legal Search
- SEO for Ecommerce: 15 Proven Strategies to Dominate Rankings
- SEO for Fashion Ecommerce: A Full Guide to Drive Sales and Gain Popularity
- SEO for Financial Advisors: Complete Guide to Attract High-Value Clients
- SEO for Financial Planners: Turn Prospects Into Long-Term Clients
- SEO for Financial Services: Full Guide to Drive Leads and Revenue
- SEO for Fintech: A Full Guide to Lowering CAC and Driving Sustainable Growth
- SEO for Immigration Attorneys: 7 Proven Strategies to Attract More Clients
- SEO for Lawyers: Improve Your Online Presence
- SEO for Orthodontists: How to Turn Local Searches Into $8,000+ Treatment Plans
- SEO for Personal Injury Lawyer: The Ultimate Guide to Dominating Search Rankings
- SEO for Plumbers: How Google's AI Revolution Changes Everything
- SEO for SaaS: Complete Guide to Drive Growth and Revenue
- Simple SEO for Startups: Your Actionable Growth Plan
- Webtec: Data-Driven Web Design & SEO in Stockholm
- What Is Answer Engine Optimization and Why Does It Matter? A Full Guide
- What Is E-E-A-T and Why Does It Matter for AEO?
- What Is Schema Markup and How Does It Help AI Search? Full Guide
- Will AEO Replace Traditional SEO? A Clear-Eyed Answer for Growing Businesses
About
Support
- Support
- Send a request
- Website updates
- Something is broken
- Access and logins
- Domains, hosting and email
- SEO and search
- AI search (AEO)
- Reports and analytics
- Billing and plans
- Working with us
Support answers53
- How to request a website update that gets done right first time
- Change text or images on your website safely
- Adding a new page to your website
- Updating your business hours, phone and address everywhere
- Changing a contact form: fields, routing, spam and testing
- Editing your menu and navigation
- My website is down: what to check, in order
- Clear cache and refresh: why your changes do not appear
- Forms not sending emails: why enquiries go missing
- My site is slow: how to measure it and what fixes it
- SSL padlock warning: what it means and what to do
- Site looks wrong on mobile: causes and what to send
- How to log in to your website
- How to reset your password safely
- How to add or remove a user, and what each WordPress role can do
- Two-factor sign-in: what it is and how to set it up
- Who owns your accounts? A business ownership audit
- Suspected hack: what to do in the first hour
- What is DNS? Domain, hosting and DNS explained
- Domain renewal and expiry: how not to lose your domain
- Email and your domain: MX, SPF, DKIM, DMARC and spam
- Move or transfer a domain: site move vs registrar transfer
- Hosting questions: types, backups, PHP and what to ask a host
- Point your domain to a new site: launch-day DNS
- Why isn't my page on Google?
- Search Console basics
- Page titles and descriptions
- Redirects after a redesign
- Google Business Profile basics
- How long does SEO take?
- How to check what AI says about your business
- How AI chooses which businesses to mention
- What to send us so your AEO pages are strong
- AI crawlers and your website: what to allow and block
- What to do when AI gets facts about you wrong
- AEO vs SEO: how they overlap and where they differ
- How to read your monthly report
- Google Analytics 4 basics
- What counts as a conversion for your business
- Why your numbers differ between tools
- Track calls, forms and email clicks
- Core Web Vitals explained
- How to ask about a charge and get one clear answer
- Change or pause a plan: how to start the conversation
- Understand your plan: how to read scope, extras and reports
- Update payment details safely
- Invoices and receipts: what to look for and what to keep
- What to send us: the full materials list
- Approve work before launch: how the review works
- One ticket per request: how our support tickets work
- Who to contact at Webtec for what
- How a project runs, from kickoff to ongoing care
- How to give design and copy feedback that gets it right first time
Checklists5






































































