The team

One team. Ten departments.

More than a hundred specialists in every discipline, working remotely across the globe, in one in-house team.

LEADERSHIP

The people behind your growth.

Each one leads a craft. Together they own the plan, the work and the result.

CEO and Founder

Pontus Lenell

Founded Webtec and leads the team that builds and grows every client's business.

100+

people in one in-house team

BEHIND THE LEADERSHIP

DEPARTMENTS

Ten departments, each with its own lead and its own specialists. Here is what each one does.

01
Leadership
Sets direction, protects the standard and clears the way for everyone else. Managing here is caring.
02
Growth management
The people who own your plan. Briefed on your industry, accountable for what happens next.
03
SEO and AEO
Search and AI visibility: research, content, technical health and one report a month.
04
Websites and development
Design, build and quality assurance for sites, tools, dashboards and apps.
05
Paid ads
Search and social campaigns, landing pages and tracking that counts customers.
06
Conversion and AI tools
Testing, ConversionIQ, demos and the internal tools that make the rest of us faster.
07
Project management and support
Timelines, requests and answers. The people who keep every account moving.
08
Sales and partnerships
The first conversation. They tell you honestly if we are the right fit.
09
Copy and content
Words in your customers’ language, written with you and reviewed by you.
10
Finance and operations
Payments, dashboards and the systems that keep the company running.

WHO YOU MEET

You never chase a department. Three people carry your account and bring in whoever the work needs.

Everyone else stands behind those three.

HOW WE WORK TOGETHER

How your work moves between departments, from the first conversation to every month after.

STEP 1
First conversation
We tell you honestly whether we are the right fit.
- Sales and partnerships
Next: The plan
STEP 2
The plan
Your Growth Manager studies your business and sets the plan.
- Growth management
Next: The work
STEP 3
The work
The specialists build, write, rank and run what the plan calls for.
- Websites
- SEO and AEO
- Paid ads
- Copy
- Conversion
Next: Every day
STEP 4
Every day
Timelines, requests and answers, so nothing stalls.
- Project management and support
Next: Every month
STEP 5
Every month
A review of what moved and what is next, with the dashboards behind it.
- Growth management
- Finance and operations
Repeats every month