Webtec
Social ads that stop the scrollLearn more
Paid ads agency · Google, Meta and LinkedIn ads
Paid ads thatbring in leads,not just clicks.
We are a paid ads agency that builds the whole path: the targeting, the ads, the landing page and the tracking. Then we measure every dollar to the lead and the revenue behind it.
★★★★★5.0 on 
·Measured to the lead·Dedicated growth manager
Adqueencityplumbing.example
Emergency Plumber Charlotte | Here in 60 Minutes
Burst pipe or no hot water? Fixed call-out price, quoted before we start. Call now.
The click goes to
Welcome to Queen City Plumbing
Your trusted local plumbing partner for all your needs.
Learn moreLeads per 100 clicks
2
At $6.50 a click
Cost per lead
$325
Same ad, same click cost. An illustration with example rates, not a client result.
Your ads next. Where do the clicks land?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callMeasured to the lead
From budget to revenue, one dollar at a time.
Move the numbers to your own. Notice how much the landing page changes everything below it.
What the spend returns, each month
Clicks1,429
Leads57
Customers14
Revenue
$34,286
$87.50
$350
6.9x
A campaign, taken apart
An ad is the smallest part of the job.
Five parts decide whether spend turns into leads. Click each one to see what we do.
Strategy and structure
We decide who to reach, with what offer, and how the account is organized so every dollar can be traced.
How we do it
- Targeting built around buyers close to a decision
- Campaigns and ad groups split by intent, not by guesswork
- Budgets set against what a lead is worth to you
- Win the click.01Targeting, ads and creative
- Land the lead.02A landing page matched to the ad
- Grow revenue.03Tracking from the click to the sale
Every dollar traced from the first click to the money it earned.
Free ad account reviewBook a consultationWhere to advertise
Go where your buyers already are.
The right mix depends on your business and how close your buyers are to a decision.
70%
20%
10%
- Google SearchPeople searching "plumber near me" are ready to call. Capture them first.
- Google Local Services and MapsShow up where the call happens, with reviews in view.
- Meta retargetingBring back people who looked but did not call.
Buying intent of the audience
Speed wins. The page has to make a phone call effortless.
A starting point, not a fixed plan
We set the real mix from your customers and numbers, then move budget toward whatever produces leads. The shares above are typical, not a promise.
The work
Paid ads, in pictures.
Creative, copy, pages and reporting, designed and run by one team.
Verified review
“Webtec has done a great job with my website! The team is easy to work with, they make sure everything is done exactly as I wanted. The Customer Care team has also been responsive after the website launch with updates and making sure our relationship is well cared for in the long-term! Very happy with them and would definitely recommend!”
Webtec
Reviewed every weekLearn more
1
landing page per campaign, matched to its ad
Webtec
Display and banner creativeLearn more
Webtec
Copy tested against copyLearn more
Webtec
Strategy before spendLearn more
5
steps from click to revenue, all tracked
Webtec
Designed in houseLearn more
Webtec
Results, not impressionsLearn more
Webtec
One brand, every adLearn more
See what your ad account is really returning.
Free ad account reviewTracking and attribution
Break one link and you are guessing.
From click to revenue there are five links. We make sure none of them is missing.
A visitor arrives from a specific campaign.
What usually breaks
Untagged links make the source invisible.
How we fix it
Every ad carries campaign tags.
Shaped to your business
Same discipline. Different campaign.
A local service, a B2B team and an online store buy in different ways, so their campaigns look different.
The shape of the campaign
Urgency and a fast call
An example ad
Burst pipe? A plumber in 60 minutes.
We judge it on
Cost per call
- Search ad
- Call-first landing page
- Phone rings
- Booked job
- Call extensions and location targeting
- Ads scheduled around opening hours
- Reviews visible beside the phone number
Ads and SEO
Demand now. Demand that compounds.
Ads switch leads on within days. SEO builds slowly, then keeps paying. We run them together where it makes sense.
Paid adsSEOTogether
Demand you can switch on, and demand that compounds
Ads bring leads in days and cost money on every click. SEO takes months, then keeps paying. They also teach each other: ad data shows which messages convert.
The landing pages we build for ads are conversion work, so they share a method with conversion rate optimization. And when assistants start recommending you, our AEO service adds that demand without a cost per click.
Spend with a purpose
We plan the spend with you.
Budgets start from what a customer is worth to you, and grow only when the numbers justify it.
- 01StartFrom what a customer is worth to you
- 02ProveSpend until the cost per lead is clear
- 03ScaleGrow only when the numbers justify it
What is included
The whole path, under one owner.
Strategy, creative, pages, tracking and optimization sit with one dedicated growth manager and our in-house team.
How it goes
From first conversation to steady optimization.
Five stages, laid out as a flight plan. Pick a bar to see what we do, what you get and what we need from you.
Flight plan
Before launchLaunchEvery week after
The shape of a typical plan. Timings are agreed per account, in writing.
Set the strategy
We define the audience, the offer and the targeting, and agree what a lead is worth so budgets make sense.
You get
A channel and budget plan tied to your numbers
A conversation about customers, margins and goals, plus account access
Free ad account review
See what your ads are really returning.
A strategist reviews your ad account and landing pages by hand and sends back a written review: where spend is leaking, what tracking is missing and the first changes we would make. Management fees are agreed up front after the review. Prefer to talk first? Book a consultation.
- Account structure and where budget is wasted
- Whether conversions are tracked correctly and counted once
- How well your landing pages match your ads
- The first three changes, in plain language
Sample account review, page 1
- 1Structure: Brand and non-brand searches share one campaign and one budget.
- 2Tracking: The form submit fires twice, so every lead is counted double.
- 3Message match: The ad promises a quote in 24 hours. The page never says it.
First change: fix the double count before touching a bid, so every decision after it uses true numbers.
From clients
What it is like to work with us.
Verified reviews from clients across our work. They speak to working with Webtec, not to specific ad results.
webtec reviews
Bark
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
Always responding promptly to any needs that may arise along with top notch customer service and sales.
Google
“Webtec is fantastic and you should hire them.”
Over the years, we have worked with many companies - and many of them good at what they do. The thing that really separates Webtec from others however is that Webtec really knows how to anticipate the needs of their clients, and then provides the necessary support needed - such that it always looks like magic.
Rated where you can check.
DesignRush
“Extremely professional team-- very consultative on how to develop a modern web interface.”
Excellent support for design and graphics. Met each timeline and was very responsive to edits and updates.
Google
“Great support and experience from these guys.”
I was apprehensive about using a web developer, but they proved me wrong. They continue to support me with any website requests and they resolve things within 24 hours, which is great for a business like mine.
Your account deserves the same scrutiny.
A strategist reviews your ads and landing pages by hand. Free, no obligation.
Free ad account reviewBark
“Wow, just wow!”
I am so impressed with WebTec's work on my website redesign. They took my vision and turned it into a stunning reality. The team was communicative, creative, and incredibly professional.
Google
“Been a webtec client for a while now and so far they're the best in what they do, they redesigned my website, improved my seo which has skyrocketed traffic to the website...I highly recommend their services.”
About paid ads
Questions people ask before they start.
Every question buyers type before they sign, with the full answer beside it.
Search terms report: questions before signing
What does a paid ads agency do?
BasicsA paid ads agency plans, builds and runs advertising on platforms such as Google, Meta and LinkedIn, then measures what it returns. At Webtec that means strategy and account structure, ad creative and copy, dedicated landing pages, conversion tracking and ongoing optimization, all measured to the lead and the revenue behind it. The aim is a predictable stream of leads or sales, not a report full of clicks.
Should I choose Google Ads, Meta or LinkedIn?
ChannelsIt depends on where your buyers are and how close they are to a decision. Google Search captures people already searching for what you sell, so it usually comes first for services and B2B. Meta and Instagram suit visual products and retargeting. LinkedIn reaches specific job titles at a higher cost. We choose the mix from your customers and your numbers, and we use the platforms together rather than treating them as rivals.
Why do you build landing pages instead of sending ads to my homepage?
PagesA homepage speaks to everyone, and an ad speaks to one person with one need. When the page does not continue the promise of the ad, visitors leave and the click is wasted. A dedicated page repeats the ad’s message, shows proof and offers one clear action. It is usually the cheapest way to lower your cost per lead, and it is the reason we build the funnel, not just the ad.
How do you measure results?
MeasurementWe track every campaign to the lead, and to the revenue behind it wherever your systems allow. That means conversion events in GA4, tagged campaigns so every click has a source, and lead data connected back to the ad that earned it. You see cost per lead, cost per sale and return on spend, not just impressions and clicks.
How much should I spend on ads?
BudgetStart from what a customer is worth to you, then work backwards: how many leads you need, what you can pay for one, and what budget that implies. A budget that is too small cannot gather enough data to learn. We help you set a budget against real numbers and increase it as the campaigns prove themselves, so you never spend into the dark.
How long until ads start working?
TimingAds can produce leads within days of launch, which is their advantage over SEO. Performance usually takes several weeks to settle as the platforms learn and we test creative, audiences and pages. After that it improves with continued testing. This is why paid ads is ongoing work, not a one-off project.
How do paid ads fit with SEO?
SEOAds switch demand on now and cost money for every click. SEO takes months and then compounds, so each month of work keeps paying. They also feed each other: ad data shows which searches and messages convert, which sharpens your SEO, while strong rankings lower your reliance on paid clicks. We run both together where it makes sense.
Do you guarantee a return on ad spend?
ResultsNo. Results depend on your offer, price, market and how well the whole funnel converts, and no honest agency can promise a number. What we commit to is the method: clean tracking, a structure built to learn, creative testing, landing pages that match the ads and reporting that ends at revenue. Spend only continues to grow when the numbers justify it.
Who owns the ad accounts and the data?
OwnershipWe will agree this with you up front and put it in writing, so there is never confusion about access, billing or what happens if we stop working together. The principle is simple: your business should always be able to see its own data and results, and your campaigns should never be held hostage.
What do you need from me to start?
Getting startedA conversation about your customers, margins and goals, plus access to your website, analytics and any existing ad accounts. If you can share reviews, results and credentials, the ads and pages are stronger from day one. Everything else, from strategy to creative to tracking, is ours.
A term we missed? A real person replies, usually within a working day.
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