For home care, home health, senior living and hospice providers
Senior care marketing families trust, then call.
Families search for care in a hurry, with a lot at stake. Your site, search, AI answers and ads make you the provider they find first and call with confidence.
- More enquiries from every channel
- Every call and form tracked
- No setup fee
WHAT A PATIENT ASKS
Who should I see for this, and can I book this week?
AI ANSWER
- Would AI name you here?
- Care provider AWalk-ins · weekdays
- Care provider BBy referral
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six symptoms we see in clinic marketing.
Crowded results, strict rules and patients who decide in minutes. Here is what clinics tell us, and the treatment for each.
- Rx
Families cannot tell the care types apart.
They search for home care when they need home health, or assisted living when they need memory care. If your site uses the same words as everyone else, they call whoever comes up first.
TREATMENT
A page for each service that says plainly who it is for, what it covers, who pays and how fast it starts.
SEO and copywriting - Rx
Referral platforms own the family before you do.
You pay for leads from a referral service, and the family has already been called by five other providers before you dial.
TREATMENT
Your own pages, profile and reviews built to win the family who searches your name or your town directly.
SEO and AI search - Rx
The phone rings when no one is there.
Discharges happen on Fridays and families call at night. A voicemail means the next agency on the list gets the client.
TREATMENT
Click-to-call, after-hours routes and a callback promise on every page, with tracking that shows which calls you missed.
Conversion and web tools - Rx
The rules make everyone nervous.
Patient privacy, gifts to Medicare patients, referral payments and review replies all carry penalties, so marketing stalls or gets risky.
TREATMENT
We research the rules that apply to your license and payers, flag risks before anything goes live and leave final sign-off with you.
Copywriting - Rx
Your reviews and ratings tell a different story.
A few old reviews, an unanswered complaint and a Care Compare rating no one explains. Families notice the gap before they call.
TREATMENT
A steady, honest review habit, safe reply templates and pages that show your quality data with dates.
SEO - Rx
Nobody owns the marketing.
The administrator or the director of sales does it between tours and admissions, and no one can say which source brings admissions.
TREATMENT
A named growth manager and a project manager, accountable for the plan and the monthly numbers.
Growth Manager
ONE PAGE PER SERVICE LINE
Give every kind of care a page that can be found.
Patients search for a service or a worry, not for your clinic name. A page for each service line answers the question they actually ask.
Home care
Patients ask: “Can someone help Mom at home this week?”
ITS OWN PAGE
Home health
Patients ask: “Will Medicare cover care after Dad’s hospital stay?”
ITS OWN PAGE
Assisted living
Patients ask: “How do we know when it is time to move?”
ITS OWN PAGE
Memory care
Patients ask: “Is it safe for someone who wanders?”
ITS OWN PAGE
Your clinic
One hub, a page for every service line
Hospice
Patients ask: “What does hospice actually do for our family?”
ITS OWN PAGE
Adult day care
Patients ask: “Where can Dad go while I am at work?”
ITS OWN PAGE
Therapy and rehab
Patients ask: “How do we get her walking again after the fall?”
ITS OWN PAGE
Respite care
Patients ask: “Who can take over so I can rest for a week?”
ITS OWN PAGE
YOUR GROWTH MANAGER
Your care business gets a growth manager who understands senior care.
A growth manager is the person accountable for growing your care business online. Yours is briefed on how families choose care in a crisis, how discharge lists and referral services work and what Care Compare shows. They also know the privacy, inducement and telemarketing rules. They are your number one contact, alongside your project manager or specialist.
Your growth plan
REVIEWED MONTHLY- 1GoalsAgree which services, towns and payers you want more of.
- 2PlanDecide where effort goes: search, profiles, website, content or ads.
- 3Check-upReview calls, tours, starts of care and admissions, and where each came from.
- 4Next stepsShift effort to what is working, and stop what is not.
ALREADY KNOWS
What your growth manager brings on day one
- How adult children search for care for a parent, often from another town
- How hospital discharge lists, doctors and referral services feed your inquiries
- The difference between home care, home health, hospice and senior living in search and in law
- What HIPAA means for testimonials, photos and review replies
- Why gifts to Medicare and Medicaid patients and per-referral fees need a legal check
- What Care Compare ratings show families and how to present yours honestly
- Why answered calls and booked tours matter more than traffic
- When to say no to a channel that does not fit your census or staffing yet
Owns the plan
Decides what to do next, and in what order, so inquiries and admissions stay steady across your services.
Meets you every month
Reviews calls, tours and admissions by source, and agrees the priorities with you.
Recommends, honestly
Including when to stop paying a lead source, or when to fix staffing before buying more demand.
Brings in specialists
Coordinates our SEO, AI search, ads, website, copy and brand specialists when you choose to add them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many care providers start there and add services when they are ready. Established providers can keep a growth manager on its own.
WHAT WE DO FOR YOUR CLINIC
Everything your clinic needs to grow online.
9 services built around how patients choose a care provider, and the rules you work under. Start with your growth manager, or with any one service.
SEO
Be found by the family searching near their parent.
- A page for each service, town and payer question families ask
- One Google Business Profile per licensed location, named as the license reads
- A review process and reply templates built around patient privacy
YOU GETA project manager, constant communication and one report a month.
See the serviceAI search
Be named when a family asks an AI what to do next.
- We test the questions families put to ChatGPT, Gemini and Google’s AI features
- Clear pages on care types, eligibility, payers and cost drivers
- Consistent license, service area and contact details across your site and profiles
YOU GETA clear picture of how AI answers describe your services, and a plan to improve it.
See the serviceWebsite redesign
A site that calms a worried family and gets them to a person.
- Real staff and leadership, real rooms, license numbers and ratings with dates
- Services, payers and start-of-care steps stated plainly
- Click-to-call and after-hours routes on every page
YOU GETA new site, built on a plan, with a project manager from kickoff to launch.
See the serviceWeb tools and apps
Tools that make the first step easier.
- Care inquiry forms that keep medical details off the form and carry clear consent wording
- “Which type of care does Mom need?” guides, with disclaimers and a route to a person
- Tour and assessment booking that works on a phone
YOU GETScoped on a call, built to your brief, handed over with documentation.
See the service- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
YOU GETSomeone whose job is making sure your care business grows online.
See the service Paid ads
Reach families at the moment they need care.
- Campaigns built around each service and your service area
- Landing pages that match the search and the service
- Call tracking that counts qualified calls and admissions, with no health details sent to ad platforms
YOU GETCampaigns you can see inside, with clear reporting.
See the serviceConversion optimization
Turn more worried visitors into calls and tours.
- Research into where families drop off and what they could not find
- Tests on call prompts, forms and tour booking
- A clear, honest description of the first week of care
YOU GETFewer lost families and a clear record of what changed inquiries.
See the serviceCopywriting
Words that are clear, careful and kind.
- Service pages in plain English, reviewed by your clinical or care lead
- FAQs on cost, payers, eligibility and what to expect
- Staff and leadership bios that build trust
YOU GETCopy written with your team and approved by you.
See the serviceBranding
A provider families remember and recommend.
- Positioning: who you care for and why families should choose you
- Logo, colour and photography direction that feel warm and dependable
- One consistent look across your site, profiles, signage and ads
YOU GETA brand your whole team can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on clinic sites, and the fix for each. Rules vary by state, so check yours.
DON’T
DO
Use one page for every kind of care.
Give each service and service area its own page.
Share a resident’s story without written authorization.
Get signed authorization and keep it on file before you publish.
Hand out gift cards at tours or pay per referral.
Keep gifts nominal and have counsel review every referral arrangement.
Reply to a complaint with details of the care.
Thank the reviewer and invite a private call, confirming nothing.
Feed web leads into autodialers without consent.
Use clear written consent naming you, and honour opt-outs fast.
Count clicks and form fills.
Count answered calls, tours and admissions.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for clinics because the patients, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who appears for your services and towns, which referral platforms sit above you, what Care Compare shows and what an AI assistant tells a family who asks.
YOU GETA market map of competitors, platforms and search demand
- 2
We listen to families
Your reviews, call recordings and intake questions show how adult children describe the problem and what frightens them. We write in their words.
YOU GETFamily-language notes that shape every page
- 3
We check the rules
We read the privacy, inducement, telemarketing, accessibility and licensing rules that apply to your services and states, and flag risks before anything is published. Your team or counsel has the final word.
YOU GETA compliance checklist for your site, profiles and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to calls, tours and admissions and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in healthcare services and senior care
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
GC Senior Solutions
Website redesign
Trinity Home Care
Website redesign
YOUR TURN
Let us look at your care provider’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows healthcare.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your care provider, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions clinics ask.
What does a growth manager do for a care provider?
Your growth manager owns the plan for growing your care business online. They review calls, tours and admissions by source each month and recommend what to do next. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work.
We already pay referral services. Do we still need this?
Often yes, because referral leads are shared and the family still checks your name before deciding. Your own pages, profile, reviews and phone response decide whether they choose you. We help you build that direct channel and track what each source really brings, so you can decide where to spend with clear numbers.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee more admissions or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and results also depend on your services, area, ratings, staffing and how fast you answer families. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you follow HIPAA and the healthcare marketing rules?
We research the rules that apply to your license, payers and states, and build around them. That covers patient privacy, gifts to Medicare and Medicaid patients, referral payments, telemarketing consent and accessibility. We flag risks before anything goes live. We are not lawyers, so your team or counsel has final sign-off.
Do you work with providers like ours?
We work with care and healthcare providers of different kinds and sizes. Send us your site and the free audit will show how it looks to a family today, whether we are the right fit and where we would start.
What do you need from us to start?
Your website address and access to analytics, Search Console and your Google Business Profiles if you have them. Then a short call about your services, area, payers and the clients you most want. The audit itself is free.
