For marketing and creative agencies
Agency marketing that gets you shortlisted first.
Buyers build the shortlist before the pitch. Your site, search, AI answers and ads make your agency the one they find, believe and call, so every pitch starts warm.
- More pitches from every channel
- Every call and form tracked
- No setup fee
TRY IT
Build a positioning statement
I help multi-location dental groups turn search into booked consultations through a fixed-scope audit followed by a monthly retainer.
Does your site say this yet?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Why great experts stay hard to find.
Unsteady pipelines, vague positioning and proof you cannot show. Here is what consultants and coaches tell us, and what we do about each one.
- 01
Your pipeline rests on three referrers.
One of them moves on, or a big client leaves, and the quarter changes. Referrals are wonderful and impossible to schedule.
HOW WE FIX IT
Search, AI visibility and content that bring enquiries between referrals, with sources tracked.
SEO and AI search - 02
Your own marketing is the shoemaker’s children.
The site was last redesigned years ago, the blog stopped and the case studies are old. Client work always comes first.
HOW WE FIX IT
A named growth manager and a plan that runs to a calendar, so your own marketing stops being the first thing cut.
Growth Manager - 03
You sound like every other agency.
“Full-service digital agency” fits all of your competitors. Buyers cannot tell who you serve, so they compare on price.
HOW WE FIX IT
Positioning and copy that name the niche, the problem and your method.
Branding and copywriting - 04
Your best work is under NDA.
You cannot name the client, show the work or share the numbers, so your strongest proof stays invisible.
HOW WE FIX IT
Approved and anonymised case stories, plus point-of-view content that shows how you think.
Copywriting and website - 05
Pitches take weeks and the shortlist is not yours.
You answer briefs from buyers who were never going to choose you, and lose the ones you wanted on a generic deck.
HOW WE FIX IT
A site and content that build the shortlist earlier, and offer pages that qualify the buyer before the call.
Website and conversion - 06
AI assistants list other agencies.
Buyers ask a chatbot who to hire, and the answer is a list of names that is not yours, or one that describes you wrongly.
HOW WE FIX IT
We test the questions buyers ask, correct what is wrong and build pages that are easy to quote.
AI search
FROM STRANGER TO ENGAGEMENT
Give buyers a way in at every level.
Most practices only sell the big engagement. The ones that grow also give buyers a free way to learn, a small step to try and a reason to stay.
- 1SEO, AI search and copywriting
Free expertise
Articles, benchmarks and talks on the problem your niche has, so buyers find you before they write a brief.
- 2Web tools and conversion
A low-risk first step
An audit, a teardown or a short diagnostic that lets a buyer see how you think before they commit to a retainer.
- 3Website and branding
The core engagement
The retainer or project you most want to sell, with scope, reporting and the first 30 days laid out clearly.
- 4Growth Manager and reporting
The ongoing relationship
Renewals, upsells and referrals from happy clients and partners, tracked so you know what is bringing them.
POSITIONING
Specific beats impressive.
Buyers hire the expert who sounds like they solve their exact problem. Here is what that looks like, in a sentence.
INSTEAD OF
We are a full-service digital agency.
SAY
Search and conversion for regional law firms.
A named audience and a named problem make you easy to remember and refer.
INSTEAD OF
We guarantee first-page rankings in 90 days.
SAY
A documented plan, a named team and one report a month that shows what changed.
Google says no one can guarantee a number one ranking, and unsupported claims invite an FTC problem.
INSTEAD OF
We grew a client’s revenue by 300%.
SAY
For a [client type], we changed [what], and [measure] moved from [start] to [end] over [period]. Scope and context on request.
State what was measured, over what period and what else changed. A figure without context fails a reference check.
INSTEAD OF
Trusted by leading brands.
SAY
Clients include [named client, with written permission] and [client type, described without a name].
Vague logos and unnamed brands read as invented. Permission and specifics read as real.
YOUR GROWTH MANAGER
Your agency gets a growth manager who knows agencies.
A growth manager is the person accountable for growing your agency online. Yours is briefed on how agencies win clients: niche positioning, referral-heavy pipelines, pitch and RFP behaviour, proof under client NDAs, retainers and churn, and how AI search is changing the way buyers shortlist an agency. They are your number one contact, alongside your project manager or specialist.
- 01
Owns the plan
Decides what to do next, and in what order, so your own marketing stops happening in bursts between client deadlines.
- 02
Meets you every month
A monthly meeting to review enquiries, proposals and where each came from, then agree the priorities.
- 03
Recommends, honestly
Clear advice, including when a channel or a pitch is not worth your time yet.
- 04
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
What your growth manager brings on day one
- How buyers choose an agency: referral, shortlist, website check, pitch and now AI assistants
- Why a clear niche beats a long list of services
- How to show proof when clients and results are confidential
- Where enquiries leak between a first visit and a booked call
- Which pitches and RFPs are worth entering, and which only cost time
- What claims about results an agency can safely make, and which to avoid
- How cold outreach, newsletters and client data are limited by email and privacy law
- Why qualified conversations and signed clients matter more than traffic or followers
A MONTH WITH YOUR GROWTH MANAGER
- 1
Review
Your enquiries, proposals and signed clients, and what brought them, every month.
- 2
Recommend
What to do next, and why it is the right next step.
- 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- 4
Report
One plain-English report and a monthly meeting.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many agencies start there and add services when they are ready. Established agencies can keep a growth manager on its own.
WHAT WE DO FOR YOUR PRACTICE
Everything you need to be found, trusted and hired.
9 services built around how buyers choose a agency. Start with your growth manager, or with any one service.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE SELF-CHECK
Is your practice easy to hire?
Six questions, a minute. Tick what is true today and read what to do next.
YOUR SELF-CHECK
0/6
Start with positioning
Buyers cannot yet tell what makes you the expert. A growth manager and a clear specialism will change the most, fastest.
Book a callA guide, not a measurement. The free audit looks at your real site.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for agencies because the buyers, the claims you can make and the competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who ranks for the sector and problem searches in your niche, how they position themselves, and what an AI assistant answers when a buyer asks which agency to hire.
YOU GETA market map of your competitors and search demand
- 2
We learn how you win
Your proposals, lost pitches and client feedback show how buyers describe their problem and why they chose you or someone else. We write in their words.
YOU GETBuyer-language notes that shape every page
- 3
We check the rules
We read the claims, testimonial, outbound email and client-data rules that apply to your agency and flag risks before anything is published.
YOU GETA claims, confidentiality and outreach checklist
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to qualified conversations, proposals and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in marketing and creative agencies
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Clanmac Media
Website design and build
CFS Client Focused Solutions
Website design and build
YOUR TURN
Let us look at your marketing and creative agencie’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows experts.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your agency, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
What does a growth manager actually do for an agency?
Your growth manager owns the plan for growing your agency online. They review your enquiries, proposals and signed clients each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many agencies start there, and established agencies can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your agency, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee clients or rankings?
No, and be wary of anyone who does. Google itself says no one can guarantee a number one ranking. Search engines and AI assistants change, and your results also depend on your niche, your reputation and how you handle pitches. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Our best clients are under NDA. How do you show proof?
With case stories written with the client’s permission, anonymised where needed, and with point-of-view content that shows how you think. We never name a client or share a number without your approval. Where a client has agreed, we use their name and results.
We are an agency ourselves. Why would we hire someone for our own marketing?
Because your own marketing needs an owner and an agency’s hours go to clients first. A named growth manager keeps the plan moving between deadlines, and specialists carry out the work you do not have time for. You keep control of positioning and approvals on everything we publish.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about the niche you serve, the problems you solve and the clients you most want. The audit itself is free.
