For law firms
Law firm marketing that wins cases, not just clicks.
Referrals dry up and ads get pricey. We run your website, search, AI answers and ads as one plan that turns searches into consultations, inside the advertising rules.
- More cases from every channel
- Every call and form tracked
- No setup fee
YOUR GROWTH TEAM
One team, built around your law firm
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callOne plan. One report a month.
SOUND FAMILIAR?
Growing a law firm is hard in ways other businesses never face.
Referral dependence, strict advertising rules and clients who compare in minutes. Here is what we hear from firms, and what we do about each one.
- 01
Referrals feed you, then they stop.
Most firms live on referrals, and referrals are unpredictable. One quiet quarter and the pipeline is thin, with no way to switch it back on.
HOW WE FIX IT
Search and AI visibility that works every month, alongside the referrals you already earn.
SEO and AI search - 02
You pay for enquiries that were never right.
Wrong case type, wrong location, people shopping for the cheapest. Every unqualified call costs your team time and your budget money.
HOW WE FIX IT
Campaigns, pages and forms built around the cases you want, counting qualified enquiries, not clicks.
Paid ads and conversion - 03
The advertising rules tie your hands.
Results, testimonials, specialties and firm names are all regulated. So firms either risk a complaint or say nothing memorable.
HOW WE FIX IT
We research your jurisdiction’s rules first and write around them. Your firm keeps final sign-off.
Copywriting and website - 04
You look like every other firm.
Same stock photos, same “experienced attorneys” line. A visitor cannot tell why you are different, so they call the firm with the most reviews.
HOW WE FIX IT
Positioning, brand and copy that show who you serve and why you are the better choice.
Branding and copywriting - 05
Nobody owns your marketing.
A partner runs it on the side, an agency swaps account managers, and no one is accountable for whether it brings in cases.
HOW WE FIX IT
A named growth manager and a project manager, accountable for the plan.
Growth Manager - 06
Your reports show activity, not cases.
Traffic, impressions, rankings. None of it tells you which marketing signed a client.
HOW WE FIX IT
One plain-English report a month, built around qualified enquiries and the next recommendation.
Growth Manager
YOUR GROWTH MANAGER
Your firm gets a growth manager who understands law firms.
A growth manager is the person accountable for your firm’s growth online. Yours is briefed on how law firms win clients: practice-area economics, referral habits, intake, the advertising rules and how AI search is changing the way people find a lawyer. They are your number one contact, alongside your project manager or specialist.
- 01
Owns the plan
Decides what to do next, and in what order, so you are never guessing where to spend.
- 02
Meets you every month
A monthly meeting to review the numbers that matter and agree the priorities.
- 03
Recommends, honestly
Clear advice, including when something is not worth buying yet.
- 04
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
What your growth manager brings on day one
- How clients choose a lawyer: referral, search, reviews and now AI assistants
- Which cases are worth chasing in your market, and which are not
- Where intake leaks, and how fast enquiries should be answered
- What your advertising rules allow on claims, results and testimonials
- What strong law-firm sites include, and what they leave out
- Local search and reviews for firms with several offices or cities
- Why qualified enquiries matter more than traffic
- When to say no to a service that does not fit your firm yet
A MONTH WITH YOUR GROWTH MANAGER
- 1
Review
Your numbers, your intake and the market, every month.
- 2
Recommend
What to do next, and why it is the right next step.
- 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- 4
Report
One plain-English report and a monthly meeting.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many firms start there and add services when they are ready. Established firms can keep a growth manager on its own.
WHAT WE DO FOR YOUR FIRM
Everything your firm needs to grow online.
9 services, all built around how law firm clients search and decide, and the rules you work under. Start with your growth manager, or with any one service.
Growth Manager
START HEREOne accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own for established firms, and stays with you as you add services
YOU GETSomeone whose job is making sure your firm’s growth online succeeds.
See the growth manager serviceGrowth Manager
START HEREOne accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own for established firms, and stays with you as you add services
YOU GETSomeone whose job is making sure your firm’s growth online succeeds.
See the growth manager service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on law firm sites, and the fix for each. Rules vary by jurisdiction, so check yours.
DON’T
DO
Promise results or call yourselves the best.
State facts you can support, and keep the records behind every claim.
Show testimonials without checking your rules.
Check your regulator and FTC guidance first, and add context where required.
Bury the phone number and the form.
Put call, form and booking in the first screen on mobile.
Write one generic “practice areas” page.
Give each practice area and city its own page, written for that matter.
Copy a competitor’s wording.
Write from your lawyers’ real experience. That is what builds trust, with people and with search.
Let enquiries wait until Monday.
Answer the same day, and track which enquiries become clients.
Judge success by traffic.
Judge it by qualified enquiries, including phone calls.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails in law firm work because the buyers, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who ranks for your practice areas and cities, what they say, how they look, and what an AI assistant answers when a client asks who to hire.
YOU GETA market map of your competitors and search demand
- 2
We learn your clients
Your intake forms, reviews and calls show how clients describe the problem. We write in their words, not in marketing language.
YOU GETClient-language notes that shape every page
- 3
We check the rules
We read the attorney advertising rules for your jurisdiction and flag risks before anything is published. We are not a law firm, so final review stays with you or your counsel.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to enquiries and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in law firms
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Haaf Law
Website design and build
Neal Richardson Datta
Website redesign
YOUR TURN
Let us look at your law firm’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows law firms.
Book a call, or send us your site and a strategist will review it by hand and write up what is costing you enquiries. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your law firm, the work you want and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
OR GET A FREE SITE AUDIT
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions law firm owners ask.
What does a growth manager actually do for a law firm?
Your growth manager owns the plan for growing your firm online. They review your numbers and intake each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many firms start there, and established firms can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your firm, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee rankings or new cases?
No, and be wary of anyone who does. Search engines and AI assistants change, and a firm’s results also depend on its practice area, reputation and how quickly enquiries are answered. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you follow attorney advertising rules?
We research the rules for the jurisdictions you practise in and build around them: how results, testimonials, specialties and firm names are presented. We flag risks before anything goes live. We are not a law firm and cannot give legal advice, so your firm or its ethics counsel has final sign-off on claims.
How long until we see results?
SEO is a months-long investment, not a weeks-long one, which is why we measure monthly. Paid search can produce enquiries sooner, but the first weeks are used to test and tighten. Your growth manager will tell you what to expect for your practice areas after the audit, not before.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your practice areas, cities and the cases you most want. The audit itself is free.
