Skip to content

GLOSSARY

What is Performance Max?

DEFINITION

Performance Max is a Google Ads campaign type that runs across Google’s inventory, including YouTube, Display, Search, Discover, Gmail and Maps, from a single campaign. You supply assets and goals, and Google’s AI assembles the ads.

It reduces manual work and gives less control over where ads run. Use available controls such as negative keywords, brand exclusions and asset group reporting.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.