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GLOSSARY

What is ad auction?

DEFINITION

An ad auction is the automatic process that decides which ads appear for a search or page view, in what order, and at what price. It runs every time an ad slot is available.

Google states that separate auctions run for each ad location. Neither Google nor Meta awards position to the highest bid alone: ad quality and relevance are part of the decision, so a better ad can win at a lower cost.

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