What is included in a branding project?

A logo and visual identity, a color and typography system, full brand guidelines, messaging, voice and positioning, templates for your key assets and a ready-to-use asset kit for your team. We also apply the brand to your website and other touchpoints, so it does not stay in a document.

How is Webtec different from a design studio?

We design for conversion as well as for the eye, because a beautiful identity that does not move customers is decoration. The brand is also built alongside your website by the same team, and it is grounded in how your market judges credibility. That means the brand does a job: it makes your marketing work harder.

What is the difference between a logo and a brand?

A logo is one piece of a brand. The brand is everything customers experience: how you look, what you say, how you behave and what you promise. The logo and colors are visible, but positioning, voice and consistency are what people actually judge. We build all of it together.

How does the branding process work?

We run discovery on your business, market and buyers, research how your industry signals credibility, design your identity, write your messaging and voice, document it all in clear guidelines and roll it out across your touchpoints. You see work in stages and give feedback along the way.

How long does a branding project take?

It depends on the scope: a full identity with messaging and guidelines takes longer than a refresh of an existing brand. We agree a timeline and milestones after discovery, before design starts, so you know what to expect and when.

How much does branding cost?

It depends on whether you need a new brand, a refresh or messaging and guidelines, and on how many touchpoints we apply it to. We scope it after a conversation, so you get a price for the real work. If you want a first view, the brief on this page lets you describe what you need.

Can you refresh our existing brand instead of starting over?

Yes. Many businesses have brand equity worth keeping. We review what you have, keep what works, fix what does not and bring it into one consistent system with clear guidelines. A refresh is often the right answer when your look no longer matches the quality of your business.

Will the brand work on our website and in our ads?

That is the point. The brand is designed to work across your website, ads, social and documents, and we build the website and run the ads as well if you want. Templates and an asset kit make it easy for your team to keep everything consistent.

What do you need from me to start?

A conversation about your business, your customers and your goals, and anything you already have: logos, materials, examples of brands you like and dislike. If you can tell us what customers say about you today, the brand gets sharper. We handle the research, design, writing and guidelines.

Branding agency · identity, voice and guidelines

Branding thatearns trustand sets you apart.

A strong brand makes every other part of your marketing work harder. We are a branding agency that builds your identity and your message together, grounded in how your customers judge credibility.

Book a consultation Start your brand brief

★★★★★5.0 on Google Designed alongside your websiteBuilt for conversion

MOMaya OkaforSay the thing you mean.

Base#FF5A36Ink#00142AAccent#FFC24B

AaTYPE SYSTEM

Maya Okaforhello@maya.example

Say the thing you mean.

HOW IT EARNS CONFIDENCE

A personal brand carries the presence of the person behind it.

PresenceStoryWarmthVoice: Direct, warm, a little daring.

YOUR BRAND NEXT

What does your brand need first?

Tap one. A strategist reads it and replies to set up a first conversation.

On its way.

A strategist will look at what you picked and email you. Check your inbox for the confirmation.

Want it sooner? Book a call

Pick a market. Made-up brands, shown to illustrate how credibility is signaled.

BR-01

The iceberg

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A brand is more than a logo.

What people see is the smallest part. Pick a layer to see what they actually judge.

WHAT PEOPLE SEE

WATERLINE

WHAT PEOPLE JUDGE

below the waterline · layer 3 of 5

Positioning

Who you are for, what you stand for and why you are the better choice. Customers judge this.

Audience
Promise
Proof

A brand built only above the waterline is decoration. We build the whole thing.

BR-02

Voice

#FF5A36

Find the voice that sounds like you.

Drag the dot across the map and read the same message in a different voice.

BOLD

FORMAL

CASUAL

QUIET

your voice sounds

Confident and formal

“The right decision, made early, is worth more than any later correction.”

THE SAME VOICE, EVERYWHERE

ButtonBook your strategy session

Subject: Three decisions to make before next quarter

That did not go through. Check the details and resubmit.

Formality 70%Boldness 72%

BR-03

Color

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Colors that work for everyone.

Pick a text color and a background to see the real contrast ratio and which accessibility checks it passes.

every pairing: click one

Rows are text colors, columns are backgrounds. Dimmed cells fail the accessibility check for normal text.

Readable by everyone.

Normal body text is where weak contrast hurts most, especially on a phone in daylight.

Get startedRead the guide

Small print, at 12 pixels: terms, captions and form hints live here.

Navy on Yellow

11.5:1

Normal text (needs 4.5:1)
Large text (needs 3:1)
Enhanced (AAA) (needs 7:1)

BR-04

Logo

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One logo. Every size.

From a 16 pixel favicon to a billboard. See why a brand needs more than one version.

Responsive logo: swap by size

Favicon
16pxOnly the simplest mark survives here. At this size, the wordmark is unreadable.
App icon
40pxA single shape, readable at a glance. At this size, the wordmark is unreadable.
Business card
72pxDetail starts to matter.
Website header
120pxThe standard working size.
Billboard
220pxEvery curve is visible.

A made-up logo to show the idea. We deliver every version, with rules for when to use each.

WHAT A BRAND DOES

Get seen.Be remembered.Get chosen.

A strong brand makes every other part of your marketing work harder: the ad, the page and the pitch.

Start your brand brief Book a consultation

BR-05

The process

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Chapter by chapter, page by page.

Our process as a brand book. Turn the pages to see each stage and what you get.

CHAPTER 01 OF 06

Discover

We run discovery on your business, your market and your buyers: who pays, why, and what they compare you to.

YOU GET

A clear brief and the questions the brand must answer

BR-06

The kit

#1C5BD9

Open the brand kit.

Everything your team gets, and what each part is for.

Brand Kit / Logos

- Primary logo
- Monogram and symbol
- Light, dark and one-color versions
- Clear-space and minimum-size rules

folder

Logos

Every logo version you will ever need, with rules for using them.

Primary logo
Monogram and symbol
Light, dark and one-color versions
Clear-space and minimum-size rules

A brand works hardest when it is built with the rest of your marketing. We design it alongside your website, apply it in your ads and put it into words with our copywriting.

BR-07

Mood

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The mood board.

Palettes, type, layouts and motion, pinned up. This is the kind of thing that comes out of discovery.

Identity in use
Color decisions
Brand in motion
A palette with a job
The drawing board
Built for social
Aa
Display, weight 800
Body, regular. Clear hierarchy, always.
The type system
A layout system
Positioning, planned

BR-08

Clients

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Presented by clients.

Verified reviews, shown as a deck.

Webtec · what-clients-say.key Present

B
Betsy Romeri
Client since 2019
5.0overall on Google, across 191 reviews
Verifiedvia

Verified reviews of working with Webtec, not specific branding results.

1 / 3

BR-09

The brief

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Start your brand brief.

Pick three words and watch a first sketch of the brand take shape, then tell us who you are. A strategist replies to set up a first conversation.

Your brand in three words

Pick up to three below.

BR-10

Questions

#8DB3E6

Questions, in every color.

Pick a swatch and the answer opens in that color. Not in the swatches? Mix your own question.

FAQ

What does a branding agency do?

A branding agency builds the identity and the message of a business: the logo, color and typography, and also the positioning, voice and messaging behind them. The aim is a brand that earns trust and sets you apart, applied consistently on your website, ads, social and documents. At Webtec the same team designs the brand and builds the website, so they reinforce each other.

FAQ-01