Managed IT and cybersecuritySEO

83 keywords on page one. 561 nine months later.

Sixwatch is a Tampa firm for managed IT support, cybersecurity and AI enablement. We compared its Google search data for 1 October to 29 December 2025 with 2 July to 29 September 2026, 90 days each. Keywords on Google’s first page went from 83 to 561, keywords in the top three from 14 to 100, and impressions from 36,842 to 125,341. Both periods sit after Google’s September 2025 reporting change, so they compare like for like.

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Keywords on page one, Jul–Sept 2026

561

Distinct searches with an average position of 10 or better across the 90 days to 29 September 2026.

Oct–Dec 2025, 90 days83

Client: Sixwatch
Sector: Managed IT and cybersecurity
Market: Tampa Bay, Florida
Data: Search Console via Ahrefs
Measured: Oct–Dec 25 vs Jul–Sept 26

WHERE IT STARTED

Found mostly by name

From 1 October to 29 December 2025, sixwatch.com averaged position 43.4 in Google. That is page five. Search Console recorded 219 clicks and 36,842 impressions across the 90 days, and 83 keywords reached page one.

The verified starting point

The search baseline

Avg position, Oct–Dec 2025: 43.4
Clicks, 90 days: 219
Impressions, 90 days: 36,842
Keywords on page one, 90 days: 83
Top 3 keywords, 90 days: 14

ProblemDeep in the results.At an average position of 43.4, most of the site’s impressions came from page four onwards, where very few searchers look.
ProblemA first page made of the brand name.Of the 123 clicks recorded against the 83 page-one keywords, 121 came from two spellings of the company name, sixwatch and six watch.
ProblemCore service searches below page one.“it company tampa” drew 1,369 impressions at an average position of 33.5. “cybersecurity services tampa” drew 1,046 at 20.5.
ProblemA narrow top three.Only 14 keywords averaged a top-three position across the 90 days.

THE RESULT

Two periods, six numbers

Every figure comes from Google Search Console for sixwatch.com, read through Ahrefs. Each pair compares 1 October to 29 December 2025 with 2 July to 29 September 2026. Nothing modelled, nothing extrapolated.

Keywords on page one01 / 06561from 83 in October to December 2025, 90 days each
Impressions per 90 days02 / 06125,341from 36,842 in October to December 2025
Keywords in the top 303 / 06100from 14
Positions 4 to 1004 / 06461from 69
Average position05 / 0621.2from 43.4, both after Google’s September 2025 change
Clicks per 90 days06 / 06323from 219, up 47%

Like for like

From page five to page three

Average position was 43.4 from October to December 2025 and 21.2 from July to September 2026, on more than three times the impressions. Google changed how it counts impressions and position in mid-September 2025. Both windows fall after that change, so this is a straight comparison.

90 days

Oct–Dec 2025

43.4

Jul–Sept 2026

21.2

MONTH BY MONTH

Two periods, side by side

Three months from each period. Keyword counts and impressions sit on different scales, so putting them on one axis would flatter the story.

Keywords on page oneDistinct keywords at an average position of 10 or better in each month. September 2026 holds 29 days of data and is outlined.

436Sep 26, 29 days

Impressions per monthBoth periods follow Google’s September 2025 reporting change, so the monthly counts compare like for like.

49,340Sep 26, 29 days

SEARCH FOOTPRINT

From 83 page-one keywords to 561

Monthly counts move around. These two 90-day windows count every distinct keyword once, by its average position across the window, in Search Console data read through Ahrefs.

Keywords on page one

6.8× more

83561

In the top 3
100
Positions 4 to 10
461
Clicks per 90 days
323
A separate unit from the keyword bars: clicks recorded inside each 90-day window.

The two keyword measures share one scale and add up to 561, the widest measure. Clicks are shown separately. Google Search Console data via Ahrefs, synced to 8 Oct 2026. Ahrefs holds no data for 30 September 2026, so the recent window ends on 29 September.

The website

See the site behind the numbers

Every result in this case study was measured on sixwatch.com. This is its homepage on desktop and on a phone.

Visit sixwatch.com

Sixwatch homepage on desktop, with the headline Keeping your systems secure, compliant & always operational, a yellow Assess Your IT Risk button, a Book A 30-Minute Call button in the header and a photo of an IT team at monitors overlooking a city skyline

Sixwatch homepage on a phone, with the same headline, a full-width yellow Assess Your IT Risk button, a Let's Talk button and a 5.0 Google rating below

ABOUT THE ENGAGEMENT

What our records hold

Taken from our project records: an onboarding questionnaire and an internal linking audit. Neither is a dated work log for the two periods above, so this page does not tie the change to specific tasks.

01Onboarding, 17 Aug 2026
What Sixwatch told us
- Services: managed IT support, cybersecurity and AI enablement
- Markets: Tampa, Sarasota and Orlando, Florida
- Priority industries: financial services, healthcare and nonprofits
- Priority search channel: AI Overviews and AI chat
- Goal: consistent prospect leads every month
- Webtec manages the website
02Audit, 28 Sept 2026
Internal linking audit
- 203 internal linking tasks for the site’s designers, 82 of them priority one
- 27 orphan pages with no internal links pointing to them
- 4 broken link targets
- Near-duplicate city and service pages flagged for consolidation and redirects

THE FULL RECORD

Six months, side by side

Every month in both periods, as Search Console reports it through Ahrefs. September 2026 holds 29 days.

Month	Page-one keywords	Top 3 keywords	Impressions	Clicks	Avg position
Oct 25	50	10	11,264	72	44.0
Nov 25	65	7	11,950	75	42.0
Dec 25	67	9	14,624	75	44.0
Jul 26	278	54	33,286	124	24.6
Aug 26	258	35	43,701	114	23.8
Sep 26 29 days	436	101	49,340	92	16.7

Two periods: October to December 2025 and July to September 2026. January to June 2026 are outside this comparison. Keyword counts are distinct keywords per month from Ahrefs’ Search Console position history. Position is the monthly average.

What it added up to

From 83 page-one keywords to 561, measured like for like

01 / 04A much wider first page561 distinct keywords averaged a first-page position from July to September 2026, against 83 from October to December 2025.
02 / 04Seven times the top three100 keywords averaged a top-three position in the recent window, against 14 before. Ranking on page one is visibility. The top three is where clicks actually happen.
03 / 04Seen more than three times as oftenImpressions rose from 36,842 to 125,341 per 90 days while average position moved from 43.4 to 21.2. Clicks rose from 219 to 323.
04 / 04Measured like for likeBoth windows run 90 days and both fall after Google’s September 2025 reporting change. Every figure is Search Console data read through Ahrefs. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for sixwatch.com via Ahrefs, synced to 8 Oct 2026, comparing 1 October to 29 December 2025 with 2 July to 29 September 2026, and Webtec project records.

Keywords on page one: 561
Impressions per 90 days: 125,341
Keywords in the top 3: 100
Positions 4 to 10: 461

Compare with the Open Index benchmarks

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