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GLOSSARY

What is marketing channel?

DEFINITION

A marketing channel is a route through which you reach potential customers, such as search, social media, email, content, paid ads or referrals. Each channel suits a different job, from creating awareness to closing a sale.

Analytics tools group website traffic by channel so you can see where visitors come from. Google Analytics, for example, separates organic search, paid search, social, email, referral and direct visits.

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