For SaaS and software
SaaS marketing from first search to paid plan.
Buyers compare you on category pages, AI answers and your pricing page before sales hears a thing. Content, ads and your site win those moments and turn trials into paid plans.
- More trials from every channel
- Every call and form tracked
- No setup fee
Where do you lose the most people? Tap the stage.
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callOPEN ISSUES
Six issues nobody has time to close.
Thin trial activation, a pricing page nobody understands, a blog that brings the wrong readers. Here is what SaaS teams tell us, and how each issue gets closed.
Traffic does not become trials.
Visitors read the blog and leave. The people you want never find the product page.
WEBTEC COMMENTED
Pages built around the problems buyers search for and a clear route to the trial.
Rivals are named in AI answers and you are not.
Buyers ask an assistant for the best tool in the category and shortlist what it names.
WEBTEC COMMENTED
Content and structure that make your product easy to find, quote and compare.
The pricing page loses people.
Plans are unclear, the enterprise tier says “contact us” and nobody knows what they will pay.
WEBTEC COMMENTED
A pricing page that answers the questions buyers actually ask.
The site says what you built, not what it fixes.
Feature lists and jargon. A buyer cannot tell whether you solve their problem.
WEBTEC COMMENTED
Positioning and copy written around the buyer’s problem, in their words.
Paid clicks cost too much per trial.
Category keywords are expensive and the landing page does not match the ad.
WEBTEC COMMENTED
Tighter targeting, matched pages and tracking that counts activated accounts.
Marketing and product are out of step.
New features ship and the site, docs and emails lag by months.
WEBTEC COMMENTED
A growth manager who keeps one plan across site, content and campaigns.
THE FUNNEL
From first search to expansion, stage by stage.
Five stages every product lives or dies by. Here is where users drop, and what we do at each.
1Discover
USERS DROP WHENBuyers ask Google or an AI assistant for the category and your product is not named.
WECategory, use-case and comparison pages, plus structured content AI answers can quote.
SEO and AI search2Evaluate
USERS DROP WHENThe homepage describes features, not the problem, and the pricing page raises questions it does not answer.
WERewrite positioning, pricing and security pages around the buyer’s questions.
Copywriting3Trial
USERS DROP WHENThe sign-up form asks too much, or the landing page does not match the ad.
WEShorter sign-up, matched landing pages and tracking from click to account.
Ads and conversion4Activate
USERS DROP WHENUsers sign up and never reach the moment the product proves itself.
WETest onboarding prompts and messages that point to the first win.
Conversion5Expand
USERS DROP WHENCustomers stay on the starter plan and nothing tells them what else it does.
WEHelp-centre, changelog and in-product pages that show what the next plan unlocks.
Web tools and content
YOUR GROWTH MANAGER
Your product gets a growth manager who speaks SaaS.
A growth manager is the person accountable for growing your business online. Yours is briefed on how software is found and bought: category and comparison search, AI answers, pricing and security pages, trials and activation, and the claims and privacy rules that apply. They are your number one contact, alongside your project manager or specialist.
growth-manager.diff
- Marketing is a backlog of tickets nobody ranks.
- Traffic goes up and nobody can say if sign-ups did.
- Content, ads and the site are run by three different people.
- Pricing and positioning are changed by opinion.
- One person owns the order of work, tied to trials and paid plans.
- A monthly review of sign-ups, activation and what drove them.
- One plan across SEO, ads, site and copy.
- Changes made on evidence, with before-and-after results.
+4−4how the week changes with a growth manager
Owns the plan. Decides what to do next, and in what order.
Meets you every month. Reviews sign-ups, activation and revenue drivers.
Recommends, honestly. Clear advice, including when something is not worth doing yet.
Brings in specialists. Recommends and coordinates our SEO, ads, website, copy and brand specialists.
- Category and comparison search
- How AI answers pick tools
- Pricing and plan pages
- Trial and activation funnels
- Cost per activated account
- Security and privacy claims
- Product-led versus sales-led
- When to say no to a service
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many teams start there and add services when they are ready. Established companies can keep a growth manager on its own.
Book a callTHE API REFERENCE
Everything we call for your product.
9 services, all in view. Start with your growth manager, or with any one service.
GET/growth · Start here
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Someone whose job is making sure your growth online succeeds.
About growth managerGET/seo
SEO
Rank for the problems your buyers search.
- Category, use-case and comparison pages
- Technical health and fast, crawlable pages
- Content briefed on search intent, not keyword lists
- A monthly report tied to sign-ups and demo requests
A project manager, constant communication and one report a month.
About seoGET/ai-search
AI search
Be named when buyers ask an AI for a tool.
- We test the questions buyers put to ChatGPT, Gemini and Google’s AI features
- Pages structured so the answer is easy to find and quote
- Consistent product facts across your site and profiles
- A monthly check on whether you are named
A clear picture of how AI answers describe your product, and a plan to improve it.
About ai searchGET/website
Website redesign
A site that explains the product in a minute.
- Positioning, home, product and pricing pages
- Security, integrations and customer pages buyers look for
- Fast, accessible, mobile-first pages
- A Blueprint that protects the rankings you already have
A new site, built on a plan, with a project manager from kickoff to launch.
About website redesignGET/web-dev
Web tools and apps
Calculators, dashboards and portals that sell for you.
- ROI calculators and interactive demos
- Customer portals and simple dashboards
- Integrations between your site and your tools
- Easy admin your team can run
Scoped on a call, built to your brief, handed over with documentation.
About web tools and appsGET/ads
Paid ads
Pay for the trials that activate.
- Search and social campaigns by intent and audience
- Landing pages that match the ad and the offer
- Tracking from click to sign-up to paid plan
- Budget decisions made on cost per activated account
Campaigns you can see inside, with clear reporting.
About paid adsGET/cro
Conversion optimization
Turn more visits into trials and trials into plans.
- Research into where visitors and trial users drop off
- Tests on pricing, sign-up and onboarding pages
- A clear, honest description of what users get
- Before-and-after results you can read
Fewer wasted visits and a clear record of what changed sign-ups.
About conversion optimizationGET/copy
Copywriting
Words that explain the problem you solve.
- Positioning and homepage messaging
- Pricing, comparison and use-case pages
- Onboarding and lifecycle emails, drafted for you to approve
Copy written with you and reviewed by you.
About copywritingGET/brand
Branding
A brand that looks as good as the product works.
- Positioning: who it is for and why it wins
- Logo, identity and a light design system
- One consistent look across site, app and campaigns
A brand your whole team can use, not just a logo file.
About branding
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on SaaS sites, pricing pages and ads, and the fix for each. Claims, privacy and comparison rules vary by market, so check yours.
DON’T
DO
Claim to be the “best” or “fastest” without proof.
Say what it does, for whom, and show evidence you can back up.
Hide pricing behind “contact us” for every plan.
Show what you can, and explain how the rest is priced.
Publish a comparison page that misstates a rival.
Compare on facts you can verify and date them.
Show security badges you have not earned.
List the certifications and policies you actually hold.
Gate every resource behind a form.
Keep answers open and gate only what is worth an email.
Judge ads on sign-ups alone.
Judge them on activated and paying accounts.
HOW WE RESEARCH YOUR MARKET
We do the homework before we build.
Generic marketing fails software because the buyer, the category and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map your category
Who appears for the problems and comparisons your buyers search, what they show, and what an AI assistant names when someone asks.
YOU GETA market map of competitors and the questions buyers ask
- 2
We listen to your users
Sales calls, support tickets and reviews show how buyers describe the problem. We write in their words.
YOU GETCustomer-language notes that shape every page
- 3
We check the rules
We read the advertising, comparison, privacy and data rules that apply to your product and market and flag risks before anything is published. You or your counsel have the final word.
YOU GETA claims and compliance checklist for your site and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to trials, activation and paid plans and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in saas and software
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
BettrData
Website design and build
rater8
Website redesign, SEO, AEO
YOUR TURN
Let us look at your SaaS company’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows your product.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your SaaS company, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions SaaS teams ask.
What does a growth manager do for a SaaS company?
Your growth manager owns the plan for growing your business online. They review sign-ups, activation and paid plans each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many teams start there, and established ones can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your product and stage, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee rankings or AI citations?
No, and be wary of anyone who does. Search engines and AI assistants change constantly, and your results also depend on your category, competition and product. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
We are product-led. Is this still relevant?
Yes. Product-led growth still depends on people finding the product, understanding it and reaching the first win. We work on the discovery, the pricing and sign-up pages and the conversion tests, and the growth manager keeps them tied to activation and paid plans rather than traffic.
Can you build tools like ROI calculators?
Yes. Our web development team builds calculators, interactive demos, dashboards and portals. We scope them on a call, build to your brief and hand them over with documentation.
What do you need from us to start?
Your website address, access to analytics and your search and ad accounts if you have them, and a short call about who you sell to and how people buy today. The audit itself is free.
