For consultants and coaches
Consultant marketing that makes you the go-to.
Your best clients shortlist experts before they reach out. We put your thinking on your site, in search, AI answers and ads, and turn it into discovery calls.
- More clients from every channel
- Every call and form tracked
- No setup fee
TRY IT
Build a positioning statement
I help owner-led manufacturers fix their pricing through a 90-day structured programme.
Does your site say this yet?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Why great experts stay hard to find.
Unsteady pipelines, vague positioning and proof you cannot show. Here is what consultants and coaches tell us, and what we do about each one.
- 01
Your pipeline is feast or famine.
An engagement ends and nothing is lined up. Referrals are wonderful, and impossible to schedule.
HOW WE FIX IT
Search, AI visibility and content that bring enquiries between engagements.
SEO and AI search - 02
You sound like every other consultant.
“We help businesses grow.” Buyers cannot tell who you serve or what you solve, so they hire the one who sounds specific.
HOW WE FIX IT
Positioning and copy that name the audience, the problem and your method.
Branding and copywriting - 03
Your best work is under NDA.
You cannot name clients, show logos or share numbers, so the strongest proof you have stays invisible.
HOW WE FIX IT
Anonymised case stories and point-of-view content that prove your thinking without breaking confidence.
Copywriting and website - 04
LinkedIn is doing all the work.
It works while you post and goes quiet when you stop. And you do not own the audience.
HOW WE FIX IT
An owned site and content that keep working while you are busy with clients.
SEO and website - 05
Buyers cannot tell what to buy.
Vague packages and no clear first step. Interested prospects stall, then disappear.
HOW WE FIX IT
Clear offers and a defined first step that makes saying yes easy.
Copywriting and conversion - 06
Nobody owns the marketing.
You do it between billable hours, so it happens in bursts and never compounds.
HOW WE FIX IT
A named growth manager and a project manager, accountable for the plan.
Growth Manager
FROM STRANGER TO ENGAGEMENT
Give buyers a way in at every level.
Most practices only sell the big engagement. The ones that grow also give buyers a free way to learn, a small step to try and a reason to stay.
- 1SEO, AI search and copywriting
Free expertise
Articles, talks and answers that get you found by people already searching for your kind of help.
- 2Web tools and conversion
A low-risk first step
A diagnostic, assessment or short call that lets a buyer try you before they commit.
- 3Website and branding
The core engagement
The project or programme you most want to sell, explained so clearly that buyers can picture it.
- 4Growth Manager and reporting
The ongoing relationship
Retainers, repeat work and referrals, tracked so you know what is bringing them.
POSITIONING
Specific beats impressive.
Buyers hire the expert who sounds like they solve their exact problem. Here is what that looks like, in a sentence.
INSTEAD OF
Full-service business consulting for all your needs.
SAY
Pricing strategy for owner-led distributors.
A named audience and a named problem make you easy to remember and refer.
INSTEAD OF
Life and executive coaching.
SAY
Executive coaching for newly promoted finance directors.
Specific roles and moments get searched for and shared.
INSTEAD OF
Our proven approach delivers results.
SAY
A four-step diagnostic that ends in a one-page roadmap you can act on.
Describe what happens. Unproven claims about results invite doubt.
YOUR GROWTH MANAGER
Your practice gets a growth manager who understands experts.
A growth manager is the person accountable for growing your practice online. Yours is briefed on how consultants and coaches win clients: positioning, long buying cycles, proof under confidentiality, thought leadership and how AI search is changing how buyers look for an expert. They are your number one contact, alongside your project manager or specialist.
- 01
Owns the plan
Decides what to do next, and in what order, so marketing stops happening in bursts.
- 02
Meets you every month
A monthly meeting to review enquiries and agree the priorities.
- 03
Recommends, honestly
Clear advice, including when something is not worth doing yet.
- 04
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
ALREADY KNOWS
What your growth manager brings on day one
- How buyers choose a consultant: referral, search, proof and now AI assistants
- Why a clear specialism beats a long list of services
- How to show proof when clients and results are confidential
- What thought leadership brings enquiries, and what only brings applause
- Where discovery-call requests leak, and how to answer them
- What claims coaches and consultants can safely make about results
- Why qualified conversations matter more than traffic or followers
- When to say no to a service that does not fit your practice yet
A MONTH WITH YOUR GROWTH MANAGER
- 1
Review
Your enquiries, conversations and what brought them, every month.
- 2
Recommend
What to do next, and why it is the right next step.
- 3
Deliver
Specialists carry it out when you have chosen to buy the work.
- 4
Report
One plain-English report and a monthly meeting.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many practices start there and add services when they are ready. Established practices can keep a growth manager on its own.
WHAT WE DO FOR YOUR PRACTICE
Everything you need to be found, trusted and hired.
9 services built around how buyers choose a consultant. Start with your growth manager, or with any one service.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE SELF-CHECK
Is your practice easy to hire?
Six questions, a minute. Tick what is true today and read what to do next.
YOUR SELF-CHECK
0/6
Start with positioning
Buyers cannot yet tell what makes you the expert. A growth manager and a clear specialism will change the most, fastest.
Book a callA guide, not a measurement. The free audit looks at your real site.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for consultants because the buyers, the claims you can make and the competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who ranks for the problems you solve, how they position themselves, and what an AI assistant answers when a buyer asks who to hire.
YOU GETA market map of your competitors and search demand
- 2
We learn your buyers
Your discovery calls, proposals and client feedback show how buyers describe the problem. We write in their words.
YOU GETBuyer-language notes that shape every page
- 3
We check the rules
We read the claims, testimonial and confidentiality rules that apply to your practice and flag risks before anything is published.
YOU GETA claims and confidentiality checklist
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to qualified conversations and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in business consulting and coaching
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Dops Digital
Website redesign
FL Swimwear
Website redesign, E-commerce
YOUR TURN
Let us look at your business consulting and coaching’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows experts.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your consultant, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
What does a growth manager actually do for a consulting practice?
Your growth manager owns the plan for growing your practice online. They review your enquiries and conversations each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many practices start there, and established practices can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your practice, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee clients or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your specialism, your reputation and how you handle discovery calls. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Our best clients are confidential. How do you show proof?
With anonymised case stories, written with the client’s permission, and with point-of-view content that shows how you think. We never name a client or share a number without your approval. Where a client has agreed, we use their name and results.
Do you work with solo consultants and coaches, or only firms?
We work with both. The free audit shows how your practice looks to a buyer today, and whether we are the right fit and where we would start.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about who you help, the problems you solve and the engagements you most want. The audit itself is free.
