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E-commerce web design · Shopify and online stores

Online storesbuilt to turnbrowsers into orders.

We are an e-commerce web design agency. We design and build stores with product pages, collections and a checkout that stays out of the way, then connect them to your ads and search so the traffic you earn has somewhere to convert.

★★★★★5.0 on Google·Tracking linked to ad spend·Design and growth in one team

Linenroot

Linen duvet set

$89

Pillowcase pair

$34

Linen throw

$58

Sleep mask

$18

$100 away from free shipping$0

Tap + to start a basket.

Your store next. How many orders a month?

Add products. Watch order value respond.

No. 01path-to-purchase

Follow the shopper.

Six screens from first click to order. Shoppers leak at every one. Switch to the fixes and keep more of them.

Orders per 1,000 visitors: 10

the shopper thinks

“Do I trust it, and is it right for me?”

what leaks

Thin descriptions, few photos, hidden delivery costs and reviews buried below.

the fix

Clear photos, benefits first, delivery and returns up front, reviews beside the button.

An illustration with example rates for a typical store. Real rates depend on your products, traffic and price.

No. 02unit-economics

Where does the money go?

Revenue is not profit. Set your own numbers and see what is left after product, shipping and ads.

Every $1 of the order

  • Product40¢
  • Shipping and fees9¢
  • Ads26¢
  • Profit25¢
OrderProductShippingAdProfit

Profit per order

$21

2.0x

Most you can pay for ads

$43

Arithmetic with your own numbers. Notice how a bigger basket or a higher margin makes the same ad spend far more profitable.

No. 03merchandising

Merchandise like you mean it.

The same products in a different order sell differently. Pick a rule and watch the first screen change.

first screen: what shoppers see

  • Duvet set

    #1 seller · 52% margin

  • Pillow pair

    #2 seller · 44% margin

  • Sheet set

    #3 seller · 49% margin

  • Linen throw

    #4 seller · 66% margin

  • Weighted blanket

    #5 seller · 58% margin

  • Sleep mask

    #6 seller · 71% margin

  • Bed runner

    #7 seller · 61% margin

  • Wool balls

    #8 seller · 74% margin

the rule

Best sellers

Lead with what already converts, so the first screen earns its place.

the first row

  • Average margin53%

  • Top-4 best sellers4 of 4

  • New arrivals0 of 4

Most stores leave collections ordered by date added. A deliberate rule, tested against orders and margin, is one of the cheapest ways to sell more.

No. 04checkout

Put checkout on a diet.

Every field is a reason to leave. Switch on each improvement and watch the form shrink.

checkout form

17 / 17 fields

time to pay

~99s

  • Email
  • Phone
  • First name
  • Last name
  • Company
  • Address
  • Apartment
  • City
  • State
  • ZIP
  • Country
  • Shipping method
  • Card number
  • Expiry
  • CVC
  • Name on card
  • Create password

Example form with 17 common fields and example timings. Every extra field is a reason to leave.

Fill more carts.Get paid.Ship more orders.

We build stores that carry shoppers from browsing to checkout, then connect the ads and search that keep the orders coming.

No. 05storefront

Window-shop the experience.

Product-first design, lookbooks and collections that sell. Looping footage in the window.

Lookbooks that sell
Product-first design
Collections that convert
No. 06the-build

Unbox the build.

Six stages, six parcels. Click a box to open it.

Shopify is our main platform for stores, and we will say so honestly if another fits you better. Moving from another platform? We protect your rankings through the move with the same approach as our website redesign service.

No. 07bring-traffic

Fill the store with the right people.

A store only sells when people arrive. These are the other ways we help it grow.

No. 08reviews

Rated by real clients.

Verified reviews, laid out like a product page.

customer reviews

5.0★★★★★on Google, across 191 reviews

  • ★★★★★Verified client

    We have used Webtec to build and maintain our website. We couldn't be more pleased with the speed and quality that they were able to deliver. We are in the process of refreshing our content on our website and the Webtec team has been very responsive and affordable! We would recommend them highly.

    Betsy RomeriviaGoogle

  • ★★★★★Verified client

    I love this team! The process is so organized, everyone is super witty and the company specializes in website innovation and business development. They keep upgrading their host of services. I would definitely recommend this team and already have for my clients.

    Kojenwa MoittviaGoogle

  • ★★★★★Verified client

    I appreciated their attention to detail and ability to deliver on time and on budget. I highly recommend these guys to anyone looking for top-notch web development services!!

    Greg KviaBark

  • Verified reviews of working with Webtec. They are not specific store results.
No. 09your-cart

Build your quote.

Add what you need to the cart and check out. A strategist replies to set up a short meeting and agree the scope and price.

add to cart

  • Store design and buildA new store, designed and built to sell
  • Product and collection pagesPages that persuade and merchandise
  • Checkout and cart optimizationFewer fields, more orders
  • Tracking linked to ad spendKnow what each campaign returns
  • Move from another platformWith redirects and rankings protected
  • Ads and SEO to bring trafficFill the store with the right visitors
  1. 1Add what you need
  2. 2We reply to set up a short meeting
  3. 3Scope and price agreed before any work

your cart (1)

  • Store design and buildquote
  • Product and collection pagesnot added
  • Checkout and cart optimizationnot added
  • Tracking linked to ad spendnot added
  • Move from another platformnot added
  • Ads and SEO to bring trafficnot added

Free. We reply to set up a short meeting and agree the scope and price before any work starts.

No. 10faq

Questions, packed and shipped.

Pick a parcel and the answer prints on a packing slip. Not in the parcels? Ship us your own question.

PACKING SLIP#0001

What do e-commerce web design services include?

E-commerce web design covers the design and build of an online store: the home page, collections, product pages, cart and checkout, plus the connections that make it work, such as payments, shipping and tracking. At Webtec the same team also handles the ads and search that bring traffic, so the store is designed to convert the visitors you are paying to attract.

PACKED BY WEBTEC · THANK YOU

NOT IN THE PARCELS? SHIP US A QUESTIONAI

AI answers from our own pages, and can be wrong.Talk to a specialist

Ready to sell more of what you make?

ORDER SUMMARY

  • A free call with a strategistFree
  • A review of your store and your numbersFree
  • A scope and a price, before any workFree

Total today$0

Book a consultationOr build your quote

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

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