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GLOSSARY

What is qualified lead?

DEFINITION

A qualified lead is an enquiry judged likely to become a customer, using a written rule such as location, budget and need. It is not simply anyone who filled in a form.

CRM tools such as HubSpot separate a marketing qualified lead, which marketing hands to sales, from a sales qualified lead, which sales accepts as a potential customer. Counting qualified leads keeps you from optimising for volume over fit.

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