For contractors
Contractor marketing that books the jobs you want.
Tyre-kickers eat your evenings. Your website, search, ads and reviews work as one to reach owners with real projects, and turn them into site visits and quotes.
- More jobs from every channel
- Every call and form tracked
- No setup fee
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Contractors lose work in six places.
Unsteady work, price shoppers and big brands in the results. Here is what we hear from contractors, and what we do about each one.
- PROBLEM 01
Feast, then famine.
A big job finishes and the phone goes quiet. With no steady source of enquiries, you chase work instead of choosing it.
HOW WE FIX ITSearch and AI visibility that works every month, so jobs arrive between referrals.
SEO and AI search - PROBLEM 02
Everyone wants the cheapest quote.
Price shoppers compare five contractors in an evening. If you look like a commodity, price is all they have to compare.
HOW WE FIX ITPages and positioning that show your craft, process and proof before anyone asks for a price.
Website and branding - PROBLEM 03
National brands crowd the results.
Franchises and lead directories fill the top of the page, and a strong local contractor looks small beside them.
HOW WE FIX ITLocal pages and a Google Business Profile built to win the searches in your service area.
Local SEO - PROBLEM 04
Estimates that go nowhere.
Enquiries for jobs you do not do, outside your area, with no budget. Your estimator drives out for nothing.
HOW WE FIX ITForms and flows that qualify jobs by type, location and budget before they reach you.
Conversion and web tools - PROBLEM 05
Your best work is invisible online.
The kitchens, additions and decks you are proudest of sit in a phone gallery while homeowners judge you on a thin website.
HOW WE FIX ITProject galleries and write-ups that make your work the proof.
Website and copywriting - PROBLEM 06
Nobody owns the marketing.
You are on site all day. The website, the ads and the reviews are nobody’s job, so they drift.
HOW WE FIX ITA named growth manager and a project manager, accountable for the plan.
Growth Manager
FROM FIRST SEARCH TO SIGNED JOB
Find the leak in your job pipeline.
Every job passes through five stages. Most contractors lose work at two or three of them without knowing which. We fix each stage, in the right order.
- 01
Found
WHERE JOBS LEAK
A homeowner searches “kitchen remodel near me” and you are not in the first results, or not in the AI answer.
WHAT WE DO
Service-and-city pages, a strong Business Profile and answers AI assistants can quote.
SEO and AI search - 02
Trusted
WHERE JOBS LEAK
Your site looks thin: no projects, no licence details, no reviews, so they keep scrolling.
WHAT WE DO
Project galleries, licence and insurance details, reviews and a clear process.
Website and copywriting - 03
Contacted
WHERE JOBS LEAK
The form is long, the phone number is hard to tap and nobody calls back until tomorrow.
WHAT WE DO
One-tap call, a short estimate request and quick response paths.
Conversion - 04
Qualified
WHERE JOBS LEAK
Wrong job type, wrong area, no budget. Your estimator’s time is spent on jobs you will never do.
WHAT WE DO
Qualifying questions and routing before an estimate is booked.
Web tools and ads - 05
Signed
WHERE JOBS LEAK
Estimates go out and then silence. You never learn which marketing produced the jobs you won.
WHAT WE DO
Tracking from first click to signed job, walked through with you every month.
Growth Manager
YOUR GROWTH MANAGER
Your company gets a growth manager who understands contractors.
A growth manager is the person accountable for growing your company online. Yours is briefed on how contractors win work: seasonal swings, estimate-to-job conversion, service areas, licence and insurance trust signals, reviews and how AI search is changing the way homeowners find a contractor. They are your number one contact, alongside your project manager or specialist.
- You chase work between jobs
- Marketing happens whenever someone has time
- An agency account manager who changes every few months
- Reports full of traffic and rankings
- You guess which service to buy next
WITH YOURS
- A steady pipeline, planned month by month
- One named person who owns the plan
- A growth manager who knows how contractors win jobs
- A plain-English report on qualified enquiries
- A clear recommendation on what to do next, and what to skip
Owns the plan
Decides what to do next, and in what order, so the pipeline never goes quiet.
Meets you every month
A monthly meeting to review qualified enquiries and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
WHAT YOUR GROWTH MANAGER ALREADY KNOWS
- How homeowners choose a contractor: search, reviews, referrals and AI assistants
- Which job types are worth marketing in your area and season
- Where estimate requests leak, and how fast to answer them
- What your state requires in advertising: licence numbers, insurance claims, testimonials
- What strong contractor sites show: projects, process and proof
- Local search and Business Profile rules for service-area companies
- Why qualified jobs matter more than traffic or lead counts
- When to say no to a service that does not fit your company yet
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many companies start there and add services when they are ready. Established companies can keep a growth manager on its own.
WHAT WE DO FOR YOUR COMPANY
Everything you need to win more jobs.
9 services built around how homeowners search and decide, and the rules you work under. Start with your growth manager, or with any one service.
- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
YOU GETSomeone whose job is making sure your company’s growth online succeeds.
See the service SEO
Be found for your trades, in your service area.
- A page for each service and city, written around what homeowners search
- Google Business Profile and a review process built for service-area companies
- Technical fixes so Google can crawl and understand every page
AI search
Get named when homeowners ask an AI who to hire.
- We test the questions homeowners put to ChatGPT, Gemini and Google’s AI features
- Pages structured so the answer is easy to find and quote
- Consistent company details across your site and profiles
Website redesign
A site that shows your work and earns trust.
- Project galleries with scope, location and before-and-after
- Licence, insurance and warranty details where your state expects them
- A short estimate request and a one-tap call button
Web tools and apps
Custom tools homeowners and your team use.
- Estimate request and job-qualification flows
- Simple cost-range calculators that set expectations
- Client portals for project updates and documents
Paid ads
Reach homeowners the moment they search.
- Campaigns built around job types and your service area
- Landing pages for each job type
- Call and form tracking that counts qualified estimates
Conversion optimization
Turn more of your visitors into estimate requests.
- Research into where visitors drop off
- Tests on forms, call buttons and trust signals
- Message match from the search or ad to the page
Copywriting
Words that sound like your best estimator.
- Service pages written in homeowners’ language
- Project write-ups that make your work the proof
- Plain-English process pages that remove the fear of the unknown
- Review requests and follow-up copy
YOU GETCopy written from your team’s knowledge and reviewed by you.
See the serviceBranding
Look as established as you are.
- Positioning: what you build, for whom and why you are the better choice
- Logo and visual identity that look premium
- One consistent look across your site, ads and profiles
YOU GETA brand your whole company can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE CHECKLIST
Is your site job-ready?
8 fixes we make on contractor sites again and again, with the mistake each one replaces. Rules vary by state, so check yours.
Show licence numbers and insurance where your state expects them.
Show finished projects with scope, location and before-and-after.
Ask for the job type, location and a phone number first.
Give each service and city its own page.
Ask every happy customer, reply to every review and never fake one.
Call back the same day and text back missed calls.
Count qualified estimates and signed jobs.
Make claims you can back with a licence, warranty terms and proof.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails in contractor work because the buyers, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We survey your market
Who ranks for your trades and service areas, what the national brands say, and what an AI assistant answers when a homeowner asks who to hire.
YOU GETA market map of your competitors and search demand
- 2
We listen to your customers
Your estimate requests, reviews and calls show how homeowners describe the job. We write in their words.
YOU GETCustomer-language notes that shape every page
- 3
We check the rules
We read your state’s contractor licensing and advertising rules and flag risks before anything is published. The licensing board or your counsel has the final word.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to qualified estimates and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in construction and remodeling
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Moduulize
SEO case study, modular construction
Adkins Building & Construction
Website design and build
YOUR TURN
Let us look at your construction and remodeling’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows contractors.
Book a call, or send us your site and a strategist will review it by hand and write up what is costing you jobs. Either way, no obligation.
GET A FREE SITE AUDIT
Book a call with a strategist
- 1We listenA one-to-one conversation about your company, the work you want and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
QUESTIONS
Questions contractors ask us.
Not here? Book a call and ask a strategist directly.
Book a callWhat does a growth manager actually do for a contractor?
Your growth manager owns the plan for growing your company online. They review your enquiries and estimates each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many companies start there, and established companies can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your company, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee jobs or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your trade, your area, your reviews and how quickly you answer enquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know our state’s licensing and advertising rules?
We research the rules for the states you work in, including how licence numbers, insurance and warranty claims and testimonials must appear, and build around them. We flag risks before anything goes live. We are not lawyers, so your licensing board or counsel has the final word.
Do we need a new website?
Not always. The audit shows whether your current site can do the job with improvements, or whether a redesign will pay off. If we rebuild, a Blueprint protects the search rankings you already have.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your trades, service areas and the jobs you most want. The audit itself is free.
