Accredited trainingSEO
96 clicks in December. 224 in August.
Need2Succeed runs accredited youth work, social prescribing and health and social care training, in London and online across the UK. We onboarded them on 27 November 2025. Monthly clicks from Google went from 96 in December 2025, the first full month, to 224 in August 2026, and five of the six full months from March to August passed 200. Here is every month from November 2025 to 19 September 2026.
August 2026 monthly clicks
224
The latest full month in the reporting window.
December 2025, first full month after onboarding96
- Client
- Need2Succeed
- Sector
- Accredited training
- Work
- SEO
- Onboarded
- 27 Nov 2025
- Measured
- Nov 25 – Sept 26
WHERE IT STARTED
On the edge of page one
In December 2025, the first full month after onboarding, need2succeed.co.uk earned 96 clicks from 4,230 impressions at an average position of 10.9. That is the foot of page one. It was a typical month: the three months to December averaged 96 clicks. Every month on this page falls after Google’s mid-September 2025 change to how impressions and position are counted, so like is compared with like.
The verified starting point
The search baseline
- Avg position, Dec 2025
- 10.9
- Clicks, Dec 2025
- 96
- Impressions, Dec 2025
- 4,230
- Clicks, first 90 days
- 392
- Impressions, first 90 days
- 20,875
- ProblemAbout three clicks a day.96 clicks across 31 days, for a provider with qualifications from Level 1 to Level 4 and more than 170 short courses.
- ProblemCore course searches not yet won.The goal set at onboarding was a top-three position for searches such as youth work course, Level 3 youth work and social prescribing course. Across all its queries the site averaged position 10.9.
- ProblemNo blog.At onboarding the site had no blog. The client wanted one, so there were no articles answering the questions people ask before they choose a course.
- ProblemA niche offer that has to be found.By the client’s own account, it is one of only three national providers of Level 3 Social Prescribing and one of a handful in London offering Level 2 and 3 Youth Work.
THE RESULT
December to August, six numbers
Every figure comes from Google Search Console for need2succeed.co.uk, December 2025 to August 2026 unless stated. All of it sits after Google’s September 2025 counting change. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 06224August 2026, from 96 in December 2025, the first full month after onboarding
- Impressions per month02 / 0621,205August 2026, from 4,230 in December 2025
- Clicks per 90 days03 / 06769to 19 September 2026, from 392 in the first 90 days of the window
- Impressions per 90 days04 / 0657,883to 19 September 2026, from 20,875 in the first 90 days of the window
- Months over 200 clicks05 / 065March, April, June, July and August 2026. No earlier month on record passed 153
- Nine-month total06 / 061,752clicks, from 116,376 impressions, December 2025 to August 2026
The month it turned
Clicks passed 200 in March 2026
Clicks were 153 in February 2026 and 268 in March, the first month above 200 and the best full month in the record. In the same step impressions went from 9,328 to 13,885, with average position steady at 8.0 then 8.3. Four of the five full months since have stayed above 200. We hold no dated work log for this period, so we make no claim about what drove the step.
February 2026
153
First 200+
March 2026
268
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
224Aug 26
13Aug 26
SEARCH FOOTPRINT
From 232 impressions a day to 643
Clicks are the outcome. Reach widened alongside them. This compares the first 90 days of the measured window against the most recent 90, both counted the same way after Google’s September 2025 change.
Impressions per day
2.8× more232643
Average position
11.1
Impressions per 90 days
57,883
Clicks per 90 days
769
A separate unit from reach: clicks recorded inside each 90-day window.
Position is impression-weighted across each window. It eased from 9.3 to 11.1 while the site was shown nearly three times as often. Impressions per day is the 90-day total divided by 90. First 90 days: 1 December 2025 to 28 February 2026. Most recent 90: 22 June to 19 September 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
The website
See the site behind the numbers
Every result in this case study was measured on need2succeed.co.uk. This is its homepage on desktop and on a phone.
Visit need2succeed.co.uk
THE WORK
It started with the brief
Taken from the client’s onboarding answers, submitted 27 November 2025. We do not hold a dated work log for this engagement, so this section records what the client asked for, not a list of tasks.
- 0127 Nov 2025
Onboarding
- Onboarding questionnaire completed 27 November 2025
- Services documented: Level 1 to 4 youth work qualifications, Level 3 Social Prescribing, health and social care programmes, CPD and e-learning with 170+ short courses, consultancy and in-house training
- Audience set: youth, support, social care and mental health workers, voluntary and community sector staff, and adults reskilling or changing careers
- Markets set: London and the home counties in person, the rest of the UK online
- No blog yet, with one wanted as part of the SEO strategy
96 clicksin December 2025, the first full month after onboarding and the baseline for this page - 02Six-month goals
What the client asked for
- Top-three positions for core course searches, such as youth work course, Level 3 youth work and social prescribing course
- A 40%+ increase in organic traffic
- A fully operational, search-optimised blog
- Stronger authority in the youth work and community sector
- Simple, accessible language with no technical jargon
96 → 177clicks, December 2025 to May 2026, the sixth full month. Up 84%. Clicks are a narrower measure than the traffic goal
THE FULL RECORD
Month by month
Every month of the record, with its real numbers. Five of the six full months from March to August 2026 passed 200 clicks. August is the headline month on this page because it is the latest full month.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Nov 25 Onboarded 27 Nov | 109 | 4,104 | 10.1 |
| Dec 25 Baseline | 96 | 4,230 | 10.9 |
| Jan 26 | 143 | 7,317 | 9.9 |
| Feb 26 | 153 | 9,328 | 8.0 |
| Mar 26 Best month | 268 | 13,885 | 8.3 |
| Apr 26 | 231 | 14,632 | 9.2 |
| May 26 Dip | 177 | 14,830 | 12.7 |
| Jun 26 | 215 | 15,364 | 11.1 |
| Jul 26 | 245 | 15,585 | 10.6 |
| Aug 26 | 224 | 21,205 | 13.0 |
| Sep 26 19 days | 245 | 16,753 | 9.5 |
Measured window: 1 November 2025 to 19 September 2026. November 2025 is the onboarding month. December 2025, the first full month after onboarding, is the baseline. September 2026 holds 19 days and is not used as a headline. All months shown fall after Google’s mid-September 2025 change to how impressions and position are counted.
What it added up to
From 96 clicks a month to 224, with every month accounted for
- 01 / 04More than twice the clicksAugust 2026 brought 224 clicks against 96 in December 2025. The most recent 90 days brought 769, against 392 in the first 90 days of the window.
- 02 / 04Nearly three times the reachThe site was shown 57,883 times in the most recent 90 days, compared with 20,875 in the first 90. Average position eased from 9.3 to 11.1 across the same windows.
- 03 / 04Above 200 from MarchEvery full month from March to August 2026 except May brought more than 200 clicks. No earlier month in the Search Console record passed 153.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console, for every month on record. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for need2succeed.co.uk, November 2025 to 19 September 2026, and the client’s onboarding questionnaire of 27 November 2025.
- Clicks per month
- 224
- Impressions per month
- 21,205
- Clicks per 90 days
- 769
- Impressions per 90 days
- 57,883
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