Hotels and hospitalityWebsite redesignSEOAEO
Die Arlbergerin redesigned.
A hotel in St. Anton am Arlberg with three ways to stay, a restaurant locals actually eat at, and a promise to book direct: no platform fees and flexible cancellation.
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- Client
- Die Arlbergerin
- Industry
- Hotels and hospitality
- Platform
- WordPress
- Work
- Website redesign + SEO + AEO
- Language
- English
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Three ways to stay, one welcome.
The audience
Skiers in winter, hikers and cyclists in summer, families and friends booking the chalet, teams on company trips, and locals who dine out.
The challenge
One mountain, two seasons, two languages and a live booking system. The site has to switch between winter and summer, read properly in English and German, and always show the offers a guest can really book.
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#39556d
- Surface#ffffff
- Ink#1e2531
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Open Sans · headings
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · body
WHAT WE DID
From first conversation to a site that works.
- 01Rebuilt the hotel, rooms, restaurant, pension and chalet pages as one bilingual English and German site.
- 02Added a winter and summer switch so the homepage follows the season, always starting on winter.
- 03Connected the live package and offer feed from the booking system, and made the site retire offers that are no longer on sale.
- 04Redirected retired offer addresses so old links and search rankings carry over to the right pages.
- 05Moved the site to faster hosting and audited speed, caching, fonts and heavy media.
- 06German-language SEO: translated metadata, localised filters and the cookie banner, and cleaned up duplicate pages.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- WordPress
- Elementor
- WP Rocket
- WooCommerce
- WPML
Structured data found
- SiteNavigationElement
- WebSite
- SearchAction
- Corporation
- ImageObject
- ContactPoint
Site structure
- Your Advantages When You Book Direct
- Welcome Back To the Hotel Die Arlbergerin
- Where Summer Finds Its Rhythm
- 3 types of living
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Want a site like this for your business?
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