Skip to content

GLOSSARY

What is entity?

DEFINITION

An entity is a distinct, identifiable thing, such as a business, a person or a product, that search and AI systems can recognize and connect to facts about it. Consistent facts about your business across the web make it a clearer entity.

Structured data, consistent names and profiles, and mentions on trusted sites all help systems understand who you are.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.