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GLOSSARY

What is Quality Score?

DEFINITION

Quality Score is a diagnostic Google shows for Search keywords, rated through three components: expected click-through rate, ad relevance and landing page experience. Google states it is not an input in the ad auction.

Each component is rated above average, average or below average against advertisers on the same searches over the last 90 days. Use it to find what to fix, not as a number to chase.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

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