For travel and tour businesses
Tour operator marketing that books direct.
Marketplaces take a big slice of every booking. Search, ads, email and a site that sells help travellers find you and book with you directly.
- More bookings from every channel
- Every call and form tracked
- No setup fee
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Travel or tour businesses lose business in seven places.
Here is what we hear from travel or tour businesses, and what we do about each one.
- PROBLEM 01
The marketplaces own your customers.
Most of your bookings come through Viator, GetYourGuide or Booking, and they keep the guest list and take the commission. When their terms change, your margin changes with them.
HOW WE FIX ITPages, profiles and follow-up built to bring repeat guests, referrals and brand searches to your own site.
SEO and website - PROBLEM 02
Peak season, then silence.
You are flat out for a few months and quiet for the rest. Planning searches start long before the trip, and you are not there to catch them.
HOW WE FIX ITA year-round plan that builds pages and reviews in the off-season, so you are visible when travelers start planning.
SEO and AI search - PROBLEM 03
Travelers cannot see the real experience.
Your best moments live in your phone, while the website carries a few stock photos. Guests cannot inspect a tour, so they book the one that looks real.
HOW WE FIX ITPhoto and video proof, tour pages with real detail and a rating shown beside the booking button.
Website and copywriting - PROBLEM 04
Guests search in other languages and currencies.
Visitors arrive from other countries, search in their own language and compare prices in their own money. An English-only site with one currency sends them to a marketplace.
HOW WE FIX ITTranslated pages with their own search targets and clear currency handling, built for the markets you actually serve.
SEO and web tools - PROBLEM 05
Reviews are your product, and they are hard to keep fresh.
A review profile that is thin or months old loses to a marketplace listing with hundreds. Reviews are also regulated, so the shortcuts are risky.
HOW WE FIX ITA post-tour review process that asks every guest, replies to every review and stays inside the FTC and Google rules.
Conversion and copywriting - PROBLEM 06
The price on the page is not the price at checkout.
Fees, taxes and extras appear late, and travelers leave. Rules on total pricing are tightening in several markets.
HOW WE FIX ITPrice displays and checkout flows that show the total, the currency and the cancellation terms early.
Conversion - PROBLEM 07
Nobody owns the marketing.
You are on the road, on a boat or on the phone with a guest. The website, the ads and the profiles are nobody’s job, so they drift.
HOW WE FIX ITA named growth manager and a project manager, accountable for the plan.
Growth Manager
FROM FIRST SEARCH TO PAYING CUSTOMER
Find the leak in your customer pipeline.
Every customer passes through five stages. Most travel or tour businesses lose business at two or three of them without knowing which. We fix each stage, in the right order.
- 01
Found
WHERE JOBS LEAK
A traveler searches “food tour in Lisbon” or asks an AI assistant for the best option, and a marketplace listing is named instead of you.
WHAT WE DO
Destination and tour pages, a strong Google Business Profile and answers AI assistants can quote.
SEO and AI search - 02
Compared
WHERE JOBS LEAK
Your site has stock photos and a thin description next to a listing with hundreds of reviews, so the traveler goes back to the marketplace.
WHAT WE DO
Real photos and video, specific reviews and a clear statement of what makes your tour different.
Website and copywriting - 03
Trusted
WHERE JOBS LEAK
There is no total price, no cancellation policy and no registration or licence detail where the rules expect it.
WHAT WE DO
Total price per person, plain policies and the registration and safety details your state or country requires.
Copywriting and website - 04
Checked out
WHERE JOBS LEAK
The calendar is slow, the page is English-only and the form fails on a phone with weak signal.
WHAT WE DO
A fast mobile booking flow, live availability and language and currency choices.
Conversion and web tools - 05
Booked
WHERE JOBS LEAK
The guest books, goes home and never hears from you again. You never learn which marketing produced the booking.
WHAT WE DO
A review request and a repeat-booking message after every tour, and tracking from first click to booking, walked through each month.
Growth Manager
YOUR GROWTH MANAGER
Your business gets a growth manager who understands travel and tours.
A growth manager is the person accountable for growing your business online. Yours is briefed on how travel and tour businesses win bookings: marketplace dependence, seasonality, the long path from inspiration to booking, review and video proof, multi-language and multi-currency demand and how AI search is changing the way travelers find a tour. They are your number one contact, alongside your project manager or specialist.
- You depend on marketplaces and accept their terms
- Marketing happens when someone has time between tours
- An agency account manager who changes every few months
- Reports full of traffic and rankings
- You guess which service to buy next
WITH YOURS
- A steadier flow of direct bookings, planned month by month
- One named person who owns the plan
- A growth manager who knows how tour and travel businesses win bookings
- A plain-English report on bookings and revenue by channel
- A clear recommendation on what to do next, and what to skip
Owns the plan
Decides what to do next, and in what order, so the off-season builds the next peak.
Meets you every month
A monthly meeting to review bookings by channel and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
WHAT YOUR GROWTH MANAGER ALREADY KNOWS
- How travelers choose a tour: search, reviews, video and AI assistants
- How to weigh marketplaces against direct bookings, and the real cost of each
- Where checkout leaks: price surprises, slow phones and missing languages
- What your state requires in advertising: seller-of-travel registration numbers and total prices
- How the FTC’s review rule and Google’s policies limit how you ask for reviews
- How package travel rules in the UK and EU affect what you must disclose
- How to plan across the season, when planning searches start before the trip
- Why bookings and revenue by channel matter more than traffic
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many businesses start there and add services when they are ready. Established businesses can keep a growth manager on its own.
WHAT WE DO FOR YOUR COMPANY
Everything you need to win more business.
9 services built around how your buyers search and decide, and the rules you work under. Start with your growth manager, or with any one service.
- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
YOU GETSomeone whose job is making sure your business’s growth online succeeds.
See the service SEO
Be found for the places and activities travelers search.
- A page for each tour and destination, written around what travelers search
- Google Business Profile and a review process built for tour operators
- Translated pages with their own search targets for your main source markets
AI search
Get named when travelers ask an AI which tour to book.
- We test the questions travelers put to ChatGPT, Gemini and Google’s AI features
- Pages structured so the answer is easy to find and quote
- Consistent business details across your site, marketplaces and profiles
Website redesign
A site that shows the experience and earns the booking.
- Photo and video galleries from real tours, with the rating beside the booking button
- Total price, cancellation terms and registration details where the rules expect them
- Language and currency choices built in
Web tools and apps
Custom booking tools your guests and team use.
- Availability calendars and booking flows connected to your systems
- Price calculators for groups and private tours
- Guest portals for itineraries and documents
Paid ads
Reach travelers the moment they plan.
- Campaigns built around destination and activity
- Landing pages for each tour
- Booking and revenue tracking, not just clicks
Conversion optimization
Turn more of your visitors into bookings.
- Research into where visitors drop off, on phones and in other languages
- Tests on price displays, trust signals and checkout steps
- Message match from the search or ad to the tour page
Copywriting
Words that sound like your best guide.
- Tour pages written in travelers’ language
- Destination guides that answer first-time visitor questions
- Clear policy and pricing wording
- Review requests and follow-up messages that stay inside the rules
YOU GETCopy written from your team’s knowledge and reviewed by you.
See the serviceBranding
Look as memorable as the experience.
- Positioning: what you offer, for whom and why you are the better choice
- Logo and visual identity that look premium
- One consistent look across your site, ads, marketplace listings and profiles
YOU GETA brand your whole team can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE CHECKLIST
Is your site ready to sell?
8 fixes we make on travel or tour business sites again and again, with the mistake each one replaces. Rules vary by market, so check yours.
Show the total per person, in the guest’s currency, before checkout begins.
Show real photos and short video from real tours, with named guides.
Show seller-of-travel and licence details where your state expects them.
Give each tour and each destination its own page.
Ask every guest the same way, reply to every review and never fake one.
Build translated pages for the markets that book with you.
Count bookings and revenue by channel, after commission.
Make claims you can back with reviews, licences and proof.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails in travel or tour business work because the buyers, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We survey your market
Who ranks for your destinations and tours, what the marketplaces show, and what an AI assistant answers when a traveler asks which tour to book.
YOU GETA market map of your competitors and search demand
- 2
We listen to your guests
Your reviews, booking questions and emails show how travelers describe the experience. We write in their words.
YOU GETCustomer-language notes that shape every page
- 3
We check the rules
We read the pricing, review and registration rules for the places you sell and flag risks before anything is published. Your regulator or counsel has the final word.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to bookings by channel and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in travel and tours
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Bespoke England Tours
Website design and build
Yes, You Deserve
Website redesign
YOUR TURN
Let us look at your travel and tour’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows travel or tour businesses.
Book a call, or send us your site and a strategist will review it by hand and write up what is costing you business. Either way, no obligation.
GET A FREE SITE AUDIT
Book a call with a strategist
- 1We listenA one-to-one conversation about your company, the work you want and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
QUESTIONS
Questions travel or tour businesses ask us.
Not here? Book a call and ask a strategist directly.
Book a callWhat does a growth manager actually do for a travel or tour business?
Your growth manager owns the plan for growing your business online. They review your bookings by channel each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many businesses start there, and established businesses can keep one on its own.
Do we have to stop using Viator or GetYourGuide?
No. Marketplaces reach travelers who would never find you, and many operators keep them for new destinations. The aim is a deliberate split: use marketplaces for cold demand and make your own site the best place for repeat guests, referrals and brand searches. We help you work out what each channel really costs, then plan the direct side.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee bookings or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your destination, your season, your reviews and how clear your price is. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the rules on seller-of-travel numbers, pricing and reviews?
We research the rules for the places you sell, including how registration numbers, total prices and reviews must be handled, and build around them. We flag risks before anything goes live. We are not lawyers, so your state office, regulator or counsel has the final word.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your tours, source markets and the bookings you most want. The audit itself is free.
