Skip to content

GLOSSARY

What is customer journey map?

DEFINITION

A customer journey map is a visual story of one persona’s experience in one scenario, showing phases, actions, thoughts, emotions, touchpoints and pain points. It should support a known business goal.

Build it from customer research, use data to support the story, and assign an owner to each problem it reveals.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.