For home services and trades
Home services marketing that rings the phone.
When the boiler breaks, people call the first trusted name they find. We make that you, with search, Maps, ads and a site that turns the search into a booked job.
- More jobs from every channel
- Every call and form tracked
- No setup fee
JOB TICKET · MISSED CALLS
WALKING TO THE NEXT COMPANY
$93,600a year
About 156 jobs a year, assuming half of those callers would have booked. Simple arithmetic from your own numbers, not a forecast.
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callOPEN WORK ORDERS
Six jobs your marketing never gets round to.
Missed calls, thin reviews and a quote that never gets followed up. Here is what trades owners tell us, and how each order gets closed.
- WORK ORDER 01OPEN
The phone goes to voicemail.
You are on a roof or under a sink. The caller rings the next company.
CLOSED BY · WEBSITE AND WEB TOOLS
One-tap calling, fast forms and a follow-up routine for the calls you miss.
- WORK ORDER 02OPEN
Lead sites sell your jobs back to you.
You pay per lead, share it with three rivals and compete on price.
CLOSED BY · SEO
Your own search presence, so more of the work comes to you directly.
- WORK ORDER 03OPEN
Competitors have a hundred reviews.
Customers choose the company with more stars, even if you are better.
CLOSED BY · SEO AND GROWTH
A simple, compliant review process that turns finished jobs into proof.
- WORK ORDER 04OPEN
Work is feast or famine.
Busy in the cold snap, quiet in the shoulder season.
CLOSED BY · SEO AND ADS
Planned-work pages, seasonal campaigns and offers that fill the gaps.
- WORK ORDER 05OPEN
Ads burn money.
Clicks come from outside your area or for jobs you do not do.
CLOSED BY · PAID ADS
Tight areas, the right services and tracking that counts booked jobs.
- WORK ORDER 06OPEN
Your website looks like nobody is home.
Old photos, no prices or service area, no sign you are licensed or insured.
CLOSED BY · WEBSITE REDESIGN
A fast site with real photos, your area, your credentials and an easy way to call.
THE ROUTE
From “it is leaking” to a five-star review.
Five stops on every job. Most trades lose work at the first two, long before anyone sees a van. Here is where, and what we do about it.
- 1
Search
THE JOB LEAKS WHEN
You are not in the map results, or your listing has no reviews, photos or service area.
WE
Complete the profile, build service and area pages, and show up for emergency and planned searches.
Local SEO - 2
Call
THE JOB LEAKS WHEN
The phone rings out, or the site has no tap-to-call and the form goes nowhere.
WE
One-tap calling, short forms and a clear first line on every page.
Website and conversion - 3
Quote
THE JOB LEAKS WHEN
The quote arrives days later, or nobody follows it up.
WE
A simple enquiry and follow-up flow your team can run.
Web tools - 4
Booked
THE JOB LEAKS WHEN
Customers compare three quotes and pick the company they trust most.
WE
Clear scope, honest expectations and proof on every service page.
Copywriting - 5
Review
THE JOB LEAKS WHEN
Happy customers leave and nobody asks them to say so.
WE
A review process that follows each platform’s rules.
Growth Manager
YOUR GROWTH MANAGER
Your trade gets a growth manager who runs the dispatch.
A growth manager is the person accountable for growing your business online. Yours is briefed on how trades win work: emergency and planned searches, map results, reviews, local ads, quoting, licensing and advertising rules and how AI search is changing who gets recommended. They are your number one contact, alongside your project manager or specialist.
THE DISPATCHER
- Owns the planDecides what to do next, and in what order, so you can keep working.
- Meets you every monthReviews calls, quotes and booked jobs and agrees the priorities.
- Recommends, honestlyClear advice, including when something is not worth doing yet.
- Brings in specialistsRecommends and coordinates our SEO, ads, website, copy and brand specialists.
BRIEFED ON YOUR TRADE
- Emergency versus planned searches
- Service-area pages that rank
- Review rules by platform
- Lead sites versus your own leads
- Licensing and advertising rules
- Cost per booked job
- Seasonal demand
- When to say no to a service
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many trades start there and add services when they are ready. Established businesses can keep a growth manager on its own.
Book a call with a growth manager- Calls are checked at lunch, and the missed ones are gone.
- Marketing is whatever you remember to do on Sunday night.
- You pay for leads and cannot tell which ones became jobs.
- Three suppliers, three reports, no one in charge.
MONDAY MORNING, WITH ONE
- One person owns the plan and tells you what to do next.
- A monthly meeting tied to calls, quotes and booked jobs.
- Ad spend judged on cost per booked job, not clicks.
- Specialists briefed once and coordinated for you.
THE RATE CARD
Everything we do for your trade.
9 services, all in view. Start with your growth manager, or with any one service.
- 01 · START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Someone whose job is making sure your growth online succeeds.
About growth manager - 02
Local SEO
Win the map and the search results in your area.
- A complete, accurate Google Business Profile
- Pages for each service and area you cover
- A review process built within the platforms’ rules
- Consistent business details across the places people look
- A monthly report tied to calls and booked jobs
A project manager, constant communication and one report a month.
About local seo - 03
AI search
Be named when people ask an AI who to call.
- We test the questions people put to ChatGPT, Gemini and Google’s AI features
- Service pages structured so the answer is easy to find and quote
- Consistent business details across your site and profiles
- A monthly check on whether you are named
A clear picture of how AI answers describe your business, and a plan to improve it.
About ai search - 04
Website redesign
A site that makes it easy to call.
- Tap-to-call and short forms on every page
- Services, areas, credentials and real photos of your work
- Fast, accessible, mobile-first pages
- A Blueprint that protects the rankings you already have
A new site, built on a plan, with a project manager from kickoff to launch.
About website redesign - 05
Web tools and apps
Tools that fill the calendar and chase the quote.
- Online booking and enquiry flows
- Quote follow-up and missed-call routines, sent with consent
- Simple dashboards showing where jobs come from
- Easy admin your office can run
Scoped on a call, built to your brief, handed over with documentation.
About web tools and apps - 06
Paid ads
Fill the gaps with jobs in your area.
- Local search and social campaigns for the work you want
- Landing pages that match the ad and the service
- Call and booking tracking, so spend is judged on jobs
- Seasonal campaigns planned ahead of the rush
Campaigns you can see inside, with clear reporting.
About paid ads - 07
Conversion optimization
Turn more visitors into calls.
- Research into where visitors drop off
- Tests on call buttons, forms and quote requests
- A clear, honest description of what happens next
- Before-and-after results you can read
Fewer wasted visits and a clear record of what changed calls.
About conversion optimization - 08
Copywriting
Words that earn the quote.
- Service and area pages that answer what customers ask
- Plain-English scope and what to expect
- Review replies and offers, drafted for you to approve
Copy written with you and reviewed by you.
About copywriting - 09
Branding
A name and a van people trust.
- Positioning: what you do best and why locals choose you
- Logo and visual identity that look right on a van, a uniform and a site
- One consistent look across your vehicles, quotes and profiles
A brand your whole team can use, not just a logo file.
About branding
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on trades’ profiles, sites and ads, and the fix for each. Licensing and advertising rules vary by place, so check yours.
DON’T
DO
Pay per lead to share the job with three rivals.
Build your own search presence so the call comes to you.
Claim to be licensed or insured without saying where.
Show your real licence and insurance details, as your area requires.
Hide your service area.
Name the places you cover and the jobs you do.
Ask for reviews in ways the platforms forbid.
Follow each platform’s rules, and never buy or fake a review.
Text customers without clear consent.
Get permission, and honour every opt-out.
Judge ads on clicks.
Judge them on calls and booked jobs.
HOW WE RESEARCH YOUR TRADE
We do the homework before we build.
Generic marketing fails trades because the work, the service area and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map your service area
Who appears for emergency and planned searches in each place you cover, what they show, and what an AI assistant recommends when someone asks.
YOU GETA market map of your local competitors
- 2
We listen to your customers
Your calls, reviews and quotes show how people describe the problem. We write in their words.
YOU GETCustomer-language notes that shape every page
- 3
We check the rules
We read the licensing, advertising, review and messaging rules that apply to your trade and area and flag risks before anything is published. You or your counsel have the final word.
YOU GETA compliance checklist for your profile, site and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to calls and booked jobs and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in home services and trades
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Aicon Solar
Website design and build
Kingsman Pest Exterminators
Website design and build
YOUR TURN
Let us look at your home-services business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows your trade.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your home-services business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions trades owners ask.
What does a growth manager actually do for a trades business?
Your growth manager owns the plan for growing your business online. They review your calls, quotes and booked jobs each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many trades start there, and established ones can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee more calls or a top spot on the map?
No, and be wary of anyone who does. Search engines, maps and AI assistants change, and your results also depend on your area, your competition and your reviews. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Should we stop using lead-generation sites?
Not necessarily, and not overnight. They can keep the phone ringing while your own search presence grows. We help you see what each lead really costs once you count the jobs you win, and shift effort towards the channels where more of the work comes to you directly.
Can we ask customers for reviews?
Yes, within each platform’s rules. Some platforms discourage or forbid asking, and incentives for reviews are restricted, so we research the rules for the platforms you use and build a process that follows them. We never buy or write fake reviews.
What do you need from us to start?
Your website address, access to your Google Business Profile and analytics if you have them, and a short call about the work you want more of and the areas you cover. The audit itself is free.
