Skip to content

GLOSSARY

What is voice of customer? (VoC)

DEFINITION

Voice of customer is the way your buyers describe their problems, goals and doubts, in their own words. Copywriters collect it and reuse it so visitors recognise themselves on the page.

Sources include customer interviews, reviews, survey answers, support tickets and sales calls. Raw quotes are evidence; the work is finding patterns and writing from them.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.