For schools, colleges and training providers
School marketing that fills open days and classrooms.
Parents and students compare schools on their phones, often late at night. Your site, search and social ads help them find you, picture themselves there and book the visit.
- More enquiries from every channel
- Every call and form tracked
- No setup fee
TRY IT
What a monthly gift adds up to
$25 / month
- $300
- IN THREE YEARS
- $900
A monthly supporter is a relationship. Does your site invite one?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Notes we keep hearing from nonprofits.
Small budgets, short attention spans and no one to own the website. Here is what organisations tell us, and our reply to each.
Families compare you in minutes, on a phone.
They check price, outcomes and accreditation before they ever contact you. If the answers are not on the page, they close it.
OUR REPLY
Program pages with price, entry requirements, outcomes with a method and the next date, in plain text.
Website and copywritingEnrollment runs on a calendar and the site is always behind it.
Deadlines, open days and fees change, and last year's dates are still live when the new cycle starts.
OUR REPLY
A content calendar tied to your intakes, with every date and price checked before the season opens.
Growth ManagerThe parent decides, or the student decides, or both.
One page tries to talk to everyone and persuades nobody.
OUR REPLY
A parent layer and a student layer on one set of facts, built from your admissions team's real conversations.
Copywriting and brandingWe are nervous about what we can claim.
Placement rates, earnings, accreditation and partner names are all regulated, and nobody on the team owns the wording.
OUR REPLY
A claims register: every outcome statement, its evidence, its date and a person who checks it, reviewed by your counsel before launch.
Copywriting and Growth ManagerEnquiries arrive, then nothing happens.
A form goes to a shared inbox, the reply takes days and the family has already visited a rival.
OUR REPLY
A short form, a booking path and tracking that shows how long a reply takes.
Conversion and web toolsOur international pipeline depends on a few countries.
Demand shifts with policy and borders, and one market can fall quickly.
OUR REPLY
Full-language pages and search work for each market you serve, with local price, visa and arrival information.
SEO and AI searchNobody can tell which marketing produced a student.
Reports show traffic, while enrollments come from phone calls, events and word of mouth.
OUR REPLY
Tracking from the first click to the enrolled student, so spend follows what brings people in.
Conversion and ads
FROM A FIRST LOOK TO A LASTING SUPPORTER
Meet people at every step of the giving path.
Most people do not give on the first visit. They move through five steps, and your website, emails and ads can meet them at each one.
STEP 1 OF 5
Find
“Which providers teach this near me or online?”
A page for the program, the place and the question, that search and AI can quote.
SEO and AI searchSTEP 2 OF 5
Trust
“Is this real, accredited and worth the money?”
Accreditation stated exactly, a clear price and outcomes with a method.
Website and copywritingSTEP 3 OF 5
Visit
“Can I see the place and meet someone?”
An open day, info session or trial class that books in two taps.
Conversion and adsSTEP 4 OF 5
Apply
“How hard is it to apply, and what happens next?”
A short first step, plain deadlines and a human who replies fast.
ConversionSTEP 5 OF 5
Enrol
“Did I choose well, and what do I do now?”
A fast welcome, clear next steps and a reason to tell others.
Growth Manager
APPEALS THAT WORK
Say what a gift actually does.
Donors give to a clear outcome, not to a general plea. Here is the difference a rewrite makes, in a sentence.
INSTEAD OF
95% of our graduates get jobs.
SAY
Of the [number] graduates in the [year] cohort, [number] were employed in the field within [period]. Here is how we count.
A placement rate with no cohort, date or method is the claim regulators and the FTC look for first.
INSTEAD OF
Fully accredited school.
SAY
[Program] is accredited by [named body]. [Other programs] are not.
Accreditation claims must say what is accredited and by whom, and an unqualified claim is risky if any program is not covered.
INSTEAD OF
Our graduates work at the top companies.
SAY
Graduates have joined [employers], among others. We have no formal agreement with these employers.
Naming employers implies a relationship. Say what is true, or leave the names out.
INSTEAD OF
Affordable tuition. Contact us for a quote.
SAY
Tuition is [amount] for the full program, plus [fees]. Here is the aid we offer and the refund terms.
Families already doubt prices are fair, and a hidden price reads as a high one.
YOUR GROWTH MANAGER
Your institution gets a growth manager who understands education.
A growth manager is the person accountable for growing your institution online. Yours is briefed on how families and students choose a school or course: the parent and student split, the enrollment calendar, open days and info sessions, application friction, international demand, the rules on outcome and accreditation claims and how AI search is changing the shortlist. They are your number one contact, alongside your project manager or specialist, and they give you something your leadership team can read every month.
- 1Enquiries, bookings and applicationsWhat came in this month, from which program and source.
- 2What workedThe pages, events and campaigns that earned a place in next month.
- 3Where families dropped outThe step in the path from search to application that lost the most people.
- 4What to do before the next intakeOur recommendation, in order, tied to your calendar, and a line for your leadership team.
ALREADY KNOWS
What your growth manager brings on day one
- How parents and students split the decision, and what each needs to see
- How an enrollment cycle works, and why dates and prices must be current
- What the Department of Education and FTC rules say about outcome and accreditation claims
- Why student and child data needs care in forms, ads and testimonials
- How open days, info sessions and trial classes turn research into applications
- Where application forms lose people
- How to serve international families in their language, and why one market is a risk
- How AI assistants answer worth-it and near-me questions about courses
Owns the plan
Decides what to do next, and in what order, against your intake dates.
Meets you every month
A monthly meeting to review enquiries, bookings and applications and agree the priorities.
Recommends, honestly
Clear advice, including when a claim, a campaign or a page is not worth the risk.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you choose to buy the work.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many institutions start there and add services when they are ready. Established institutions can keep a growth manager on its own.
WHAT WE DO FOR YOUR ORGANISATION
Start from what you want to achieve.
9 services built around how people choose a education provider to support. Pick a goal to see what helps, or start with your growth manager.
- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Plans the year around your intakes, open days and deadlines
YOU GETSomeone whose job is making sure your growth online succeeds, season after season.
See the service SEO
Be found by families and students who search by program, place and question.
- A page for each program, campus, area and intake
- Content built around worth-it, cost, entry and career-change questions
- Event pages for open days and info sessions, with dated, bookable listings
YOU GETA project manager, constant communication and one report a month.
See the serviceAI search
Be named when a parent asks an AI which school or course to choose.
- We test the questions families put to ChatGPT, Gemini and Google's AI features
- A facts page that states your price, accreditation, location and outcomes plainly
- Consistent details across your site, your Google profile and directories
YOU GETA clear picture of how AI answers describe your institution, and a plan to improve it.
See the serviceWebsite redesign
A site that answers the parent, the student and the regulator.
- Program pages with price, outcomes with method and the next date
- A parent section and a student section on one set of facts
- Full translations for the markets you recruit in
YOU GETA new site, built on a plan, with a project manager from kickoff to launch.
See the serviceWeb tools and apps
Tools that turn interest into an application.
- Open day and info session booking tools that sync with your calendar
- Enquiry and application flows with consent for child data
- Program finders, cost calculators and aid estimators
YOU GETScoped on a call, built to your brief, handed over with documentation.
See the servicePaid ads
Fill the open day, not just the website.
- Campaigns built around programs, places and deadlines
- Landing pages that match the ad and the offer, with no claim the page cannot prove
- Tracking from click to booking to application
YOU GETCampaigns you can see inside, with clear reporting.
See the serviceConversion optimization
Turn more visits into enquiries and applications.
- Research into where families drop out between search and application
- Tests on forms, booking pages and calls to action
- A shorter first step and a clear next step after submission
YOU GETFewer wasted visits and a clear record of what changed enquiries.
See the serviceCopywriting
Honest copy that a parent and a regulator can both read.
- Program pages and outcome statements with a method behind every number
- A claims register that lists each statement, its evidence and its date
- Emails and event invitations in your voice that meet email rules
YOU GETCopy written from your team's knowledge and reviewed by you.
See the serviceBranding
A brand that families recognize and trust.
- Positioning: what you teach, for whom and why you are different
- Logo and visual identity that look established
- One consistent look across your site, campaigns, events and profiles
YOU GETA brand your whole team can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for nonprofits because the donors, the rules and the budget are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who competes for your families and students, what they say, and what an AI assistant answers when someone asks which school or course to choose.
YOU GETA map of competitors, search demand and AI answers
- 2
We listen to your families
Your enquiry emails, admissions calls, open day questions and reviews show what parents and students ask and what holds them back. We write in their words.
YOU GETParent and student language notes that shape every page
- 3
We check the rules
We read the outcome, accreditation, cost, email and child-data rules that apply to your institution and flag risks before anything is published. Your counsel and your regulator have the final word.
YOU GETA claims register and compliance checklist for your site and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, aligned with your intake calendar.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One brief a month, in plain English, tied to enquiries, bookings and applications, and the decisions your growth manager recommends next.
YOU GETA monthly brief for your leadership team and a clear next step
OUR WORK
What we have done in education and training
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Cedar Hill Prep
Website design and build
GradeUp Education
Website redesign, SEO, AEO
YOUR TURN
Let us look at your education provider’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows nonprofits.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your education provider, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
What does a growth manager actually do for a school or training provider?
Your growth manager owns the plan for growing your institution online. They review your enquiries, bookings and applications each month, recommend what to do next and in what order against your intake dates, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many providers start there, and established ones can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your institution and your budget, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you and your leadership team can see what is happening.
Can you guarantee enrollments or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your programs, your reputation and how quickly you reply to families. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the rules on outcome and accreditation claims?
We research the rules that apply to your institution, including Department of Education misrepresentation rules, FTC guidance on job and earnings claims, state authorization and privacy rules for students and children, and build around them. We flag risks before anything goes live. We are not lawyers, so your counsel has final sign-off.
Can you work with our admissions team and our application system?
Yes. We build around the systems you already use, from your enquiry platform to your application portal, and we recommend changes where the path loses families. Send us your site and the free audit will show how it looks to a family today and where we would start.
What do you need from us to start?
Your website address, access to analytics and your enquiry and application systems if you have them, and a short call about your programs, your families and your goals. The audit itself is free.
