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Sample · structure only

This is what you get every month.

A plain-English report written for the owner. The business below is fictional and every number is invented, so you can see how it is built without anyone’s real results.

The sample monthly report

Monthly growth report · October

Springfield Plumbing Co.

Illustrative sample. Fictional business, invented numbers.

What moved this month

  • Organic clicks reached 720, up from 655 last month and 404 a year ago.
  • Four of five tracked pages moved up. Emergency plumber is now on page one at position 8.
  • Assistants named the business in 3 of 6 buyer questions we test each month.
  • Indexing is healthy. Seven pages need a decision, and we have recommended one.
  • One thing needs you: approve the mobile tap-to-call button.

720

organic clicks

+10%

on last month

+78%

on a year ago

3 of 6

AI questions name you

HOW IT IS BUILT

Six parts, each there for a reason.

  1. 1

    Summary first

    Three to five lines a business owner can read in a minute: what moved, what improved, what needs attention.

  2. 2

    Rankings that matter

    Your money pages, last month against this month. We judge the trend, not one day.

  3. 3

    Traffic against last year

    Clicks over twelve months with the same months a year ago, so seasons do not fool anyone.

  4. 4

    AI answers, measured

    The same buyer questions every month, asked live. Named or not named, and who was instead.

  5. 5

    Technical health

    Indexing, errors, speed and structured data, each with what we did about it.

  6. 6

    Work done and planned

    Specific deliverables finished, and specific ones next. No vague "ongoing optimization".

QUESTIONS

About the report.

Question 1 of 5

Is this a real client’s report?

No. It is a fictional plumbing business with invented numbers, built to show the structure and how we explain each part. We never publish a client’s results without consent and numbers verified against their own data.

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