Cloud fax softwareSEOContent
890 clicks. Then 1,231. Six months against six.
Softlinx sells cloud and secure fax software to healthcare and enterprise buyers, in a category full of established names. Across fifteen months of Search Console data, clicks rose 38% half on half, and monthly impressions have more than tripled since October 2025. Here is every month of it, including the month Google changed how it counts.
Clicks, March to August 2026
1,231
The latest six full months in the reporting window.
June to November 2025890
- Client
- Softlinx
- Sector
- Cloud fax software
- Work
- Content + SEO
- Market
- Healthcare + enterprise
- Measured
- Jun 25 – Aug 26
WHERE IT STARTED
Seen, but rarely clicked
In June 2025, the first full month in the record, softlinx.com averaged position 40.1. That is page four. Search Console recorded 71,213 impressions and 164 clicks. Part of that page-four reading came from how Google counted impressions at the time, which changed in September 2025, so wherever it matters we compare like with like.
The verified starting point
The search baseline
- Avg position, Jun 2025
- 40.1
- Clicks, Jun 2025
- 164
- Impressions, Jun 2025
- 71,213
- Clicks, Jun – Nov 2025
- 890
- Best month of 2025, Sept
- 166
- ProblemSeen, rarely clicked.71,213 impressions turned into 164 clicks in June 2025. A click-through rate of 0.23% means the site was showing up, but almost never where a buyer would choose it.
- ProblemRanking too deep to earn a click.At an average position of 40.1, most of those appearances sat far below the first page.
- ProblemA crowded category.Softlinx competes with eFax, OpenText, RingCentral, Esker, Documo, SRFax, Concord and etherFAX for the same buyers.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page. In the week of 1 September, softlinx.com had 18,656 impressions at position 42.1. In the week of 15 September it had 6,530 at position 20.2, with clicks barely moving, 43 then 37. We treat that as a reporting change, not a result.
THE RESULT
Fifteen months, six numbers
Every figure comes from Google Search Console for softlinx.com. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.
- Clicks, latest six months01 / 061,231March to August 2026, from 890 in the first six full months, June to November 2025. Up 38%.
- Impressions per month02 / 0678,867August 2026, from 22,494 in October 2025, the first full month after Google’s change
- Average position03 / 0614.3March to August 2026, from 24.8 in October 2025 to January 2026
- Clicks, June to August04 / 06637in 2026, from 455 in the same three months of 2025
- Months above 2025’s best05 / 068 of 8every full month of 2026 beat September 2025’s 166 clicks
- Fifteen-month total06 / 062,668clicks, from 1,013,715 impressions
The month it turned
Position improved while impressions grew
Average position was 25.3 in January 2026. By March it was 13.8, and impressions rose from 65,431 to 93,767 over the same months. A better position on more impressions is not a counting quirk. It coincided with the first alternatives pages going live, and it has held between 13.5 and 15.0 every month since.
Alternatives live
January 2026
25.3
March 2026
13.8
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
197Aug 26
15Aug 26
SEARCH FOOTPRINT
From 84,017 impressions to 246,718
Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days after Google’s September 2025 change against the most recent 90, so both windows are counted the same way.
Impressions per 90 days
2.9× more84K247K
Average position
14.3
Impressions per day
2,741
Clicks per 90 days
655
A separate unit from impressions: clicks recorded inside each 90-day window.
First 90 days: 15 September to 13 December 2025. Most recent 90: 22 June to 19 September 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
The website
See the site behind the numbers
Every result in this case study was measured on softlinx.com. This is its homepage on desktop and on a phone.
Visit softlinx.com
THE WORK
Healthcare content first. Then the comparison pages.
Taken from our project records and monthly reports.
- 01Oct 2025 – Jan 2026
Content for healthcare buyers
- HIPAA-compliant fax service page
- Specialty pages for dermatology, cardiology, orthopedic and chiropractic practices
- Articles on cloud fax APIs, bulk and broadcast faxing, and fax workflow automation
- Articles on HIPAA-safe faxing, high-volume healthcare faxing, fax errors and the hidden costs of traditional fax
- First alternatives pages: eFax, Esker and Concord
25.3 → 13.8average position, January to March 2026, while impressions rose from 65,431 to 93,767 - 02Mar – Aug 2026
Comparison and audience pages
- Healthcare keyword research across compliance, workflow, cost and EHR integration themes
- Alternatives pages extended to OpenText, RingCentral and Documo
- Five head-to-head pages: Softlinx vs eFax, Concord, SRFax, etherFAX and OpenText
- Five audience pages: resellers, integrators, health-tech platforms, payers and MSOs
- A 28-day report across Search Console, GA4 and AI citations
455 → 637clicks, June to August 2025 against the same three months of 2026
THE FULL RECORD
Month by month
Every month of the record, with its real numbers. Every full month of 2026 recorded more clicks than the best month of 2025.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| May 25 12 days | 68 | 29,033 | 40.2 |
| Jun 25 | 164 | 71,213 | 40.1 |
| Jul 25 | 151 | 73,255 | 38.9 |
| Aug 25 | 140 | 62,993 | 41.3 |
| Sep 25 Google change | 166 | 42,259 | 33.6 |
| Oct 25 | 148 | 22,494 | 19.4 |
| Nov 25 | 121 | 28,853 | 23.1 |
| Dec 25 Dip | 163 | 47,858 | 27.8 |
| Jan 26 | 191 | 65,431 | 25.3 |
| Feb 26 | 193 | 83,107 | 16.2 |
| Mar 26 | 231 | 93,767 | 13.8 |
| Apr 26 | 186 | 70,318 | 14.2 |
| May 26 | 177 | 92,084 | 14.6 |
| Jun 26 | 194 | 91,632 | 13.5 |
| Jul 26 | 246 | 89,584 | 14.9 |
| Aug 26 | 197 | 78,867 | 15.0 |
| Sep 26 19 days | 152 | 45,125 | 12.7 |
Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way.
What it added up to
From 890 clicks to 1,231, with every month accounted for
- 01 / 04More clicks, held all yearEvery full month of 2026 recorded more clicks than the best month of 2025. The lowest, May 2026, had 177. The 2025 high was 166.
- 02 / 04Seen far more, on the same yardstickMonthly impressions went from 22,494 in October 2025 to 78,867 in August 2026, both counted after Google’s September 2025 change. The peak was 93,767 in March.
- 03 / 04Higher in the results, and staying thereAverage position has sat between 13.5 and 15.0 every month from March to August 2026. The shift from 25.3 in January coincided with the first alternatives pages. The timing is the signal here, not a claim of causation.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console or Google Analytics, for every month on record, including the month Google changed how it counts. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for softlinx.com, 20 May 2025 to 19 September 2026, Google Analytics for softlinx.com, May to September 2026, and Webtec project records.
- Clicks, latest six months
- 1,231
- Impressions per month
- 78,867
- Average position
- 14.3
- Clicks, June to August
- 637
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