For IT services and cybersecurity companies
MSP marketing that wins the contracts you want.
Businesses hand you the keys to their systems, so they check you hard first. Your site, search, AI answers and ads make you easy to find and trust, and turn it into calls.
- More contracts from every channel
- Every call and form tracked
- No setup fee
TRY IT
Which one would a buyer read?
- 24/7 SOC with MDR, EDR telemetry correlation and a defined mean time to respond.Someone watches your systems all day, and we tell you how fast we act when something looks wrong.
- Zero trust architecture with conditional access, MFA enforcement and least-privilege policy.Only the right people on the right devices can reach your files, and each login is double-checked.
Does your site read like the plain version?
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six open issues in technical firm marketing.
Complex work, careful buyers and long cycles. Here is the log of what firms tell us, with the resolution and who owns it.
- HIGH
Every provider sounds the same.
"Proactive, responsive, secure." Prospects cannot tell you from the five others they called, so they pick on price.
Pages that say what you cover, for whom, with named people and a clear price structure.
Website and copywriting - HIGH
Fear marketing feels wrong, and calm marketing feels weak.
You do not want to scare people, but you do need them to take risk seriously. Your copy swings between both.
Calm, specific copy that explains the risk plainly and shows what you actually do about it.
Copywriting - MED
Security claims you are not sure you can make.
Words like "fully compliant" and "certified" are everywhere in your category. One wrong badge can become a problem.
A claim review of your site and proposals, with accurate wording for SOC 2, ISO and compliance statements.
Copywriting and website - MED
The wrong clients keep calling.
Break-fix jobs, one-person shops and companies that want the cheapest quote take your senior time.
Qualifying pages and forms that filter by size, industry and what you actually support.
Conversion and web tools - MED
You are invisible when the panic search happens.
The buyer searches after an incident or a clause from their insurer. If you are not in the local results or the AI answer, they never meet you.
Local search, framework pages and AI visibility for the problems you solve.
SEO and AI search - HIGH
Nobody owns the marketing.
The owner does it between tickets, so it happens in bursts and stops during every incident week.
A named growth manager and a project manager, accountable for the plan.
Growth Manager
WHO IS IN THE ROOM
Four people decide. Each needs different proof.
A technical project is rarely chosen by one person. Your site has to answer the evaluator, procurement, the budget owner and the stakeholder, each on their own terms.
Owner
“Will this keep us out of trouble, and what does it cost every month?”
NEEDS TO SEE
A plain explanation of risk, a clear price structure and what happens when things go wrong.
Copywriting and websiteOffice manager
“When something breaks, who answers and how fast?”
NEEDS TO SEE
Named support people, response times and an honest description of the help desk.
Website and conversionCompliance lead
“Which rules do you support, and what evidence can you show?”
NEEDS TO SEE
Framework pages that say what you do and what the client still owns, with accurate wording.
Copywriting and SEOInsurer
“Can this business prove its controls?”
NEEDS TO SEE
Clear answers on multi-factor authentication, backups and endpoint protection, in a form a client can forward.
Copywriting and AI search
YOUR GROWTH MANAGER
Your company gets a growth manager who understands security buying.
A growth manager is the person accountable for growing your company online. Yours is briefed on how managed IT and security services are bought: fear as a trigger, buying rooms with four different people, compliance rules, insurer questionnaires, local and national search, and the scrutiny every security claim receives. They are your number one contact, alongside your project manager or specialist.
Requirements
Agree the clients, industries and services you want more of.
Design
Plan where effort goes first: local search, framework pages, website or ads.
Build
Specialists carry it out when you have chosen to buy the work.
Review
Review the results and revise the plan, every month.
GENERAL NOTES: ALREADY KNOWS
- 1.How small businesses find and shortlist an IT provider: peers, local search, reviews and AI assistants
- 2.Why a buying room needs different proof for the owner, the office manager, the compliance lead and the insurer
- 3.How HIPAA, the FTC Safeguards Rule and CMMC create demand and shape what you can say
- 4.Why "SOC 2 certified" and "ISO certified" are risky phrases
- 5.How the FTC views security claims that cannot be substantiated
- 6.How local and national search differ for an MSP, and what Google reviews do for you
- 7.Why qualified consultations and signed agreements matter more than traffic
- 8.When to say no to a service that does not fit your company yet
- Your growth plan
- Your growth manager
- Your project manager
- Reviewed monthly
Owns the plan
Decides what to do next, and in what order, so marketing stops happening in bursts.
Meets you every month
A monthly meeting to review qualified consultations and agree the priorities.
Checks the claims
Flags any statement about security or compliance that you may not be able to prove, before it goes live.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many companies start there and add services when they are ready. Established companies can keep a growth manager on its own.
WHAT WE DO FOR YOUR FIRM
Every service, as a datasheet.
9 services built around how buyers choose a IT services company. Start with your growth manager, or with any one service.
- DATASHEET · ITEM 01START HERE
Growth Manager
- BEST FOR
- One accountable person deciding what to do next.
- INCLUDES
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- OUTPUT
- Someone whose job is making sure your company’s growth online succeeds.
- DATASHEET · ITEM 02
SEO
- BEST FOR
- Be found by the buyer who is already worried.
- INCLUDES
- A page for each managed service, framework and industry you serve
- Local search work: Business Profile, categories, service areas and reviews
- Answers to the questions insurers and compliance leads ask
- OUTPUT
- A project manager, constant communication and one report a month.
- DATASHEET · ITEM 03
AI search
- BEST FOR
- Be named when buyers ask an AI who can handle their IT.
- INCLUDES
- We test the questions buyers put to ChatGPT, Gemini and Google’s AI features
- Pages structured so your services are easy to find and quote
- Consistent company and leadership details across your site and profiles
- OUTPUT
- A clear picture of how AI answers describe your company, and a plan to improve it.
- DATASHEET · ITEM 04
Website redesign
- BEST FOR
- A site that earns trust instead of trying to scare.
- INCLUDES
- Plain-English service pages with what is included and what costs extra
- Leadership and technician profiles with real photos
- Framework pages that say what you support and what the client still owns
- OUTPUT
- A new site, built on a plan, with a project manager from kickoff to launch.
- DATASHEET · ITEM 05
Web tools and apps
- BEST FOR
- Tools that qualify buyers and show your expertise.
- INCLUDES
- Readiness checkers that qualify inquiries by size, industry and framework
- Cost and risk calculators that earn links and consultations
- Client portals for documents, reports and tickets
- OUTPUT
- Scoped on a call, built to your brief, handed over with documentation.
- DATASHEET · ITEM 06
Paid ads
- BEST FOR
- Reach buyers who are searching right now.
- INCLUDES
- Search campaigns built around services, frameworks and industries
- Landing pages that match the ad and the need
- Ad copy that stays within what you can substantiate
- OUTPUT
- Campaigns you can see inside, with clear reporting.
- DATASHEET · ITEM 07
Conversion optimization
- BEST FOR
- Turn more visitors into the right consultations.
- INCLUDES
- Research into where visitors drop off
- Tests on forms, calls to action and page layout
- A clear, honest description of what happens after an inquiry
- OUTPUT
- Fewer wasted visits and a clear record of what changed consultations.
- DATASHEET · ITEM 08
Copywriting
- BEST FOR
- Say it plainly, and only what you can prove.
- INCLUDES
- Service pages that explain the risk before the product
- Claim review for security, SOC 2, ISO and compliance wording
- Case notes that respect client confidentiality, written with permission
- OUTPUT
- Copy written from your company’s knowledge and reviewed by you.
- DATASHEET · ITEM 09
Branding
- BEST FOR
- An identity that reads as calm and competent.
- INCLUDES
- Positioning: who you serve and why you are the safer choice
- Logo and visual identity that look established, not alarmist
- One consistent look across your site, proposals and profiles
- OUTPUT
- A brand your whole company can use, not just a logo file.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
Close these comments on your own site.
Open comments we see on IT services company sites, and how each one is resolved. Rules vary by state, so check yours.
- OPEN 01Promise "unhackable" or "100% secure."RESOLVEDDescribe the controls you run, the framework you map to and the evidence you hold.
- OPEN 02Call yourself "SOC 2 certified" or "ISO certified."RESOLVEDName the report or certificate, the issuer, the scope and the date.
- OPEN 03Lead with breach headlines and red warnings.RESOLVEDExplain the risk calmly, then show what you do about it.
- OPEN 04Hide pricing and scope.RESOLVEDShow what is included, response times and what costs extra.
- OPEN 05Write "our team of experts."RESOLVEDShow named leaders and technicians with real photos and real credentials.
- OPEN 06Count leads.RESOLVEDCount qualified consultations and signed agreements.
HOW WE RESEARCH YOUR INDUSTRY
Research first. Then a design review you can actually read.
Month one is research, and you see the output of every step. After that, one plain-English report every month.
YOUR UX/SEO BLUEPRINT
How we get there
- 1We map your marketWho ranks locally and nationally for your services, how they describe them, and what an AI assistant answers when a buyer asks who can handle their IT.You get: A market map of your competitors and search demand
- 2We learn your buyersYour proposals, onboarding calls and security questionnaires show how buyers describe the problem. We write in their words, for each role in the room.You get: Buyer-language notes that shape every page
- 3We check the claimsWe read your site and proposals against FTC substantiation guidance and the wording rules for SOC 2, ISO, HIPAA and CMMC, and flag risks before anything is published. Your counsel has the final word.You get: A claim review and a wording checklist
- 4We write the BlueprintA UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.You get: Your UX/SEO Blueprint
- 5We measure every monthOne report a month, in plain English, tied to qualified consultations and the decisions your growth manager recommends next.You get: A monthly report and a clear next step
EVERY MONTH
Your monthly trust review
- 1InquiriesConsultations and calls this month, split by qualified and not a fit, with the source of each.
- 2VisibilityWhere you appear in local search and in the answers AI assistants give for your services.
- 3ProofNew reviews, new case notes and any claim on your site we recommend you check or soften.
- 4NextWhat we recommend doing next, in order, with the reason and the approvals we need.
OUR WORK
What we have done in it services and cybersecurity
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
2Secure Corp
Website design and build
iMesh360
Website redesign
YOUR TURN
Let us look at your IT services company’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows technical firms.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your IT services company, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions technical firms ask.
What does a growth manager actually do for an IT services or security company?
Your growth manager owns the plan for growing your company online. They review your consultations each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many companies start there, and established companies can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your company, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee clients or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your service quality, reviews and how fast you respond to inquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the rules on security and compliance claims?
We research the rules that bind your marketing, including FTC guidance on substantiating claims and the wording rules for SOC 2, ISO, HIPAA and CMMC, and we build around them. We flag risky statements before anything goes live. We are not lawyers, so your company or counsel has final sign-off.
Our best work is confidential. How can you write about it?
We start with the problem your buyers have, explain it in plain English and keep technical detail one click deeper. For client work we write anonymized case notes with the client’s permission, and we never name a client or share a figure without your approval.
What do you need from us to start?
Your website address, access to analytics, Search Console and your Google Business Profile if you have them, and a short call about your services, industries and the clients you most want. The audit itself is free.
