Skip to content

GLOSSARY

What is lead scoring?

DEFINITION

Lead scoring gives each lead points for signals, such as fit with your ideal customer and engagement with your site, and uses the total to decide the next action.

HubSpot separates fit scores from engagement scores and allows negative points. Test your scoring against closed deals and adjust it, because the points are your own hypothesis.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.