For publishers, newsletters and podcasts
Publisher marketing for readers you own, not rent.
Search and social traffic come and go. We grow the readers who come back, subscribe and pay, with search, email, social ads and a site built to convert.
- More readers from every channel
- Every call and form tracked
- No setup fee
Where do you lose the most people? Tap the stage.
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callOPEN ISSUES
Six issues nobody has time to close.
Thin trial activation, a pricing page nobody understands, a blog that brings the wrong readers. Here is what SaaS teams tell us, and how each issue gets closed.
Search traffic keeps falling.
We publish more than ever and Google sends less. Some of our best stories get summarized and nobody clicks.
WEBTEC COMMENTED
A technical and content audit, author signals and evergreen pages that earn the click AI answers leave behind.
AI answers use our reporting and never name us.
We do the work, and an assistant tells the reader what we found without a link.
WEBTEC COMMENTED
Pages built so the original facts are easy to cite, a deliberate crawler policy and a monthly check of how you are named.
Readers come once and never come back.
Lots of visits, a tiny email list. We have no idea who our readers are.
WEBTEC COMMENTED
Sign-up offers matched to each topic, placed where readers finish, and tracked by source.
Subscriptions stall at the paywall.
People hit the meter and leave. The offer page does not explain what they get.
WEBTEC COMMENTED
A clear offer and checkout, honest renewal terms and tests on the meter and the lead-in.
Sponsors want proof we cannot show.
Advertisers ask who our audience is and how sponsored work is labelled, and we send a PDF from three years ago.
WEBTEC COMMENTED
A media kit page with audience, formats and clear labelling rules, kept current.
One platform change wipes out a channel.
A feed or an algorithm changes overnight and half our traffic goes with it.
WEBTEC COMMENTED
A growth manager who spreads the plan across search, email, site and paid, so no single channel decides your month.
THE FUNNEL
From first search to expansion, stage by stage.
Five stages every product lives or dies by. Here is where users drop, and what we do at each.
1Discover
USERS DROP WHENSearch and Discover send fewer clicks, and AI answers summarize your story without naming you.
WETechnical fixes, author pages, evergreen hubs and original facts that search and AI can cite.
SEO and AI search2Read
USERS DROP WHENThe article loads slowly, jumps under the ads and gives no sign of who wrote it.
WEFaster templates, stable ad slots, clear bylines and an about page readers can trust.
Website and web development3Sign up
USERS DROP WHENReaders finish the story and leave, because the newsletter offer is generic or hidden.
WETopic-matched sign-up offers inside the article, tested and tracked per 1,000 views.
Conversion4Subscribe
USERS DROP WHENThe offer page is vague about price after the trial, and the checkout asks too much.
WEA clear offer page with price, renewal and cancel terms, and a shorter checkout.
Copywriting and conversion5Renew
USERS DROP WHENSubscribers lapse quietly, and the cancel flow creates complaints instead of second chances.
WERenewal emails, a lawful online cancel flow and win-back messages, drafted for you to approve.
Copywriting and web tools
YOUR GROWTH MANAGER
Your publication gets a growth manager who speaks publishing.
A growth manager is the person accountable for growing your business online. Yours is briefed on how readers find and pay for media: news and Discover search, AI answers, crawler rules, newsletters, paywalls and renewals. They also know the sponsorship and subscription rules that apply. They are your number one contact, alongside your project manager or specialist.
growth-manager.diff
- Traffic reports go up and down and nobody can say why.
- Editorial, audience and ad sales each run their own plan.
- Sponsor labels, paywall settings and crawler rules are set by habit.
- Every platform change feels like an emergency.
- One person owns the order of work, tied to sign-ups and paying readers.
- A monthly review of where readers came from and what made them stay.
- One plan across search, site, email offers and campaigns.
- Decisions on crawlers, meters and labels made on purpose and written down.
+4−4how the week changes with a growth manager
Owns the plan. Decides what to do next, and in what order.
Meets you every month. Reviews sign-ups, subscribers and where they came from.
Recommends, honestly. Clear advice, including when something is not worth doing yet.
Brings in specialists. Recommends and coordinates our SEO, ads, website, copy and brand specialists.
- News, Discover and evergreen search
- How AI answers cite publishers
- AI crawler rules as a business choice
- Newsletter sign-up and list health
- Paywalls, meters and offer pages
- Renewal and cancel flows
- Sponsored content labelling
- When to say no to a service
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many publishers start there and add services when they are ready. Established teams can keep a growth manager on its own.
Book a callTHE API REFERENCE
Everything we call for your product.
9 services, all in view. Start with your growth manager, or with any one service.
GET/growth · Start here
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
Someone whose job is making sure your growth online succeeds.
About growth managerGET/seo
SEO
Earn the clicks search still sends.
- Technical health, structured data and paywall markup
- Author pages, bylines and dates that show who stands behind the work
- Evergreen hubs on the topics you own, kept current
- A review of partner and affiliate sections against Google’s spam policies
A project manager, constant communication and one report a month.
About seoGET/ai-search
AI search
Be the source the answer names.
- We test the questions readers put to ChatGPT, Gemini and Google’s AI features on your beats
- A crawler policy for search and training bots, decided with you
- Original facts, data and explainers structured so they are easy to cite
- A monthly check on whether and how you are named
A clear picture of how AI answers use your reporting, and a plan to improve it.
About ai searchGET/website
Website redesign
A site built to turn readers into subscribers.
- Article, topic and author templates that load fast with ads on
- About, masthead, corrections and media kit pages
- Offer, subscribe and account pages that state the terms
- A Blueprint that protects the rankings you already have
A new site, built on a plan, with a project manager from kickoff to launch.
About website redesignGET/web-dev
Web tools and apps
Membership, newsletter and paywall tools that work together.
- Connections between your site, email platform and subscription tools
- Online cancel and account pages
- Interactive data pages and archives readers return to
- Easy admin your editorial team can run
Scoped on a call, built to your brief, handed over with documentation.
About web tools and appsGET/ads
Paid ads
Pay for readers who stay.
- Search and social campaigns for newsletter and subscriber growth
- Landing pages that match the topic and the offer
- Tracking from click to sign-up to paying subscriber
- Budget decisions made on cost per paying reader and renewals
Campaigns you can see inside, with clear reporting.
About paid adsGET/cro
Conversion optimization
More sign-ups per article, more subscribers per sign-up.
- Research into where readers drop off on articles and offer pages
- Tests on sign-up placement, meter limits and lead-ins
- A clear, honest description of what subscribers get
- Before-and-after results you can read
Fewer wasted visits and a clear record of what changed sign-ups.
About conversion optimizationGET/copy
Copywriting
Offers and emails that say plainly what readers get.
- Subscribe, offer and newsletter sign-up copy
- Media kit and sponsorship pages
- Welcome, renewal and win-back emails, drafted for you to approve
Copy written with you and reviewed by you.
About copywritingGET/brand
Branding
A masthead readers remember and sponsors respect.
- Positioning: who you serve and why they should read you
- Logo, identity and a light design system
- One consistent look across site, newsletter, podcast and video
A brand your whole team can use, not just a logo file.
About branding
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on SaaS sites, pricing pages and ads, and the fix for each. Claims, privacy and comparison rules vary by market, so check yours.
DON’T
DO
Label sponsored stories “Presented by” or “Promoted”.
Label them “Advertisement” or “Paid advertisement” above the headline.
Rent your domain to a partner’s coupon or “best of” section.
Keep partner content under your editorial control, or keep it off your domain.
Publish AI rewrites of other outlets’ stories at volume.
Publish original reporting, data and explainers worth citing.
Hide the price after the trial or make readers call to cancel.
State renewal terms beside the button and let readers cancel online.
Block or allow every AI crawler by default.
Decide bot by bot, for search and for training, and write down why.
Judge growth on pageviews alone.
Judge it on sign-ups, paying subscribers and renewals.
HOW WE RESEARCH YOUR MARKET
We do the homework before we build.
Generic marketing fails software because the buyer, the category and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map your audience
Where your readers come from today, which stories bring new readers, and what search and AI assistants show for the topics you cover.
YOU GETA map of traffic sources, competitors and the questions your readers ask
- 2
We listen to your readers
Reader emails, comments, surveys and cancel reasons show why people subscribe and why they leave. We write in their words.
YOU GETReader-language notes that shape every offer and page
- 3
We check the rules
We read Google’s publisher policies and the sponsorship, subscription, email and privacy rules that apply to you, and flag risks before anything is published. You or your counsel have the final word.
YOU GETA compliance checklist for labels, paywall, subscriptions and email
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the templates, structure, sign-up points and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to sign-ups, paying subscribers and renewals, and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in media and publishing
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Goodbeat
Website design and build
iIrish
Website design and build
YOUR TURN
Let us look at your publisher’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows your product.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your publisher, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions SaaS teams ask.
What does a growth manager do for a publisher?
Your growth manager owns the plan for growing your business online. Each month they review where readers came from, sign-ups, paying subscribers and renewals. They recommend what to do next and in what order, and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work.
Can you get our search traffic back?
We cannot promise that, and nobody honest can. Search and AI answers send fewer clicks to publishers than they used to. We fix what is in your control: technical health, author signals, structured data, evergreen pages and the original reporting AI answers cite. Then we help you turn the traffic you do get into sign-ups and subscribers.
Should we block AI crawlers?
It is a business decision, and we help you make it bot by bot. Some crawlers decide whether you appear in AI search answers, others collect content for training. We set out the trade-offs for your publication, you decide, and we make sure the rules in your robots.txt match the decision.
Do you work with newsletters and podcasts, not just websites?
Yes. Newsletter writers and podcasters run businesses that depend on owned audiences, sponsors and paid tiers. We work on the site that supports them, the sign-up and subscribe pages, search for the show or newsletter, sponsor pages and the campaigns that grow the list.
How much does it cost?
It depends on which services fit your publication and stage, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee rankings, Discover traffic or AI citations?
No, and be wary of anyone who does. Google says even eligible pages are not guaranteed to appear in Discover, and AI answers change constantly. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
What do you need from us to start?
Your website address, access to analytics and Search Console, your email platform if you have one, and a short call about your readers, your revenue mix and your sponsors. The audit itself is free.
