For farms and food brands
Food brand marketing that sells more of the harvest.
Buyers want to know where it came from and where to get it. Your site, search, ads and email get your farm or brand found, and turn that into orders.
- More orders from every channel
- Every call and form tracked
- No setup fee
WHAT A HEALTHY STORE SEES
- Cart recoveredAn abandoned cart was completed
- New 5-star review“Fits perfectly, arrived fast.”
- Repeat customerSecond order, placed from an email
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
The receipt for a store that is leaking sales.
Expensive traffic, one-time buyers and nobody owning the numbers. Here are the items we keep finding, and the fix for each.
*** STORE HEALTH CHECK ***
- Great product, quiet website.SEO and AI search
People love the food when they taste it. Online, nobody finds us unless they already know our name.
Local search, product pages and listings built around what nearby and online buyers actually search.
- We never know if a claim is allowed.Copywriting
Organic, natural, healthy, grass-fed, Product of USA. Every word feels like it could get us in trouble.
A claims sheet for your products, checked against the published rules, with your team or counsel signing off.
- The CSA fills slowly and renewals drop.Conversion and web tools
Every spring we start over, chasing members we already had last season.
Clear share pages, an easy sign-up and a renewal sequence sent with consent at the right time.
- Store buyers do not call back.Website and branding
We send samples and emails, but our website does not look ready for a shelf.
A trade page with your certifications, product details and one named contact, written for buyers.
- Seasons move faster than the website.Growth Manager
Strawberries are gone and the site still says pick your own. Winter boxes launch and nobody knows.
A seasonal content calendar planned ahead, with pages live before demand peaks.
- Ads cost more than a box is worth.Paid ads
We tried boosting posts. We got likes, a few orders and no idea if it paid.
Local and seasonal campaigns judged on repeat orders and margin, not clicks.
TOTALSALES YOU ARE NOT CAPTURING YET
FROM FIRST CLICK TO REPEAT ORDER
Find where your funnel narrows too fast.
Every store loses shoppers at every stage. The skill is knowing which stage loses the most, and fixing that one first.
- Found
WHERE SHOPPERS LEAVE
Your farm store, CSA or product line does not show up when people search nearby or by product.
WHAT WE DO
A complete Business Profile, product pages built around real searches and current seasonal pages.
SEO and AI search - Trusted
WHERE SHOPPERS LEAVE
The page does not show how the food was grown or made, or the claims have no proof behind them.
WHAT WE DO
Sourcing, certification and practice stories written plainly, with every claim matched to the label.
Copywriting and branding - Checked
WHERE SHOPPERS LEAVE
Shoppers cannot find ingredients, allergens, delivery areas or pickup days, so they leave to ask elsewhere.
WHAT WE DO
Product pages that answer safety, availability and delivery questions before the cart.
Website and conversion - Ordered
WHERE SHOPPERS LEAVE
Shipping costs, delivery limits or CSA terms appear late and the order is abandoned.
WHAT WE DO
A short checkout and clear share or subscription terms, shown early and tested.
Conversion and web tools - Reordered
WHERE SHOPPERS LEAVE
Members do not renew, one-time buyers drift away and store buyers never hear from you again.
WHAT WE DO
Renewal reminders, seasonal emails sent with consent and a trade page that makes reordering easy.
Growth Manager
Bar widths are an illustration of a funnel narrowing, not data.
YOUR GROWTH MANAGER
Your farm or food brand gets a growth manager who understands food.
A growth manager is the person accountable for growing your sales online. Yours is briefed on how food is bought: local and seasonal search, CSAs, store buyers, the claim rules and how AI answers recommend food. They are your number one contact, alongside your project manager or specialist.
Your monthly dashboard
- Revenue per visitorWhat each visit to your shop is worth
- Repeat order rateShoppers and members who buy again
- Average order valueWhat a typical box or basket holds
- Trade inquiriesStore and wholesale buyers who reach out
- 1ReviewThe four numbers and the season ahead.
- 2PrioritiseWhat to fix or launch first, and why.
- 3ShipSpecialists carry out the work when you choose to buy it.
- 4ReportOne plain-English report and a monthly meeting.
- How shoppers find farm stores, CSAs and food brands, including through AI assistants
- How retail and wholesale buyers judge whether a product is ready
- Which agencies govern organic, nutrient, allergen, origin and alcohol claims
- Why a nutrition claim online can affect a small business label exemption
- How seasonality changes search demand and content timing
- How product data and listings affect search and shopping results
- Why repeat orders matter more than first orders in food
- When to say no to a channel that does not fit your business yet
Plans around the seasons
Sets what to publish, fix and promote ahead of each harvest, launch or sign-up window.
Reviews four numbers monthly
Revenue per visitor, repeat orders, order value and trade inquiries, in one monthly meeting.
Keeps claims consistent
Makes sure the website, listings and ads say what your label and paperwork support.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
A growth manager is useful on its own and stays with you as you add services. Many producers start with direction and advice, then bring in specialists before a key season.
WHAT WE DO FOR YOUR STORE
Build the plan that fits your store.
9 services built around how shoppers find and choose a farm or food brand. Tap the ones you are curious about and we will talk them through.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE CHECKLIST
Is your store ready to sell?
Six fixes we make on online stores again and again, with the mistake each one replaces. Rules vary by country, so check yours.
Publish the full ingredient and allergen statement on every product page.
Use only claims your label, certificate or records support.
Name the specific practice or certification.
Show them on the product page.
Publish seasonal pages weeks before demand peaks.
Give them a trade page with the details they need.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for stores because the shoppers, the platforms and the margins are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who ranks and advertises for your products nearby and online, which directories list your competitors, and what an AI assistant recommends when someone asks.
YOU GETA market map of competitors, search demand and seasonal peaks
- 2
We learn your buyers
Your reviews, member emails, market conversations and buyer feedback show how people describe your food and what stops them. We write in their words.
YOU GETBuyer-language notes for shoppers and trade buyers
- 3
We check the claims
We read the published FDA, USDA, FTC and, where relevant, TTB and state rules for the claims you make, and flag risks before anything goes live. Your team or counsel has the final word.
YOU GETA claims sheet and compliance checklist for your products
- 4
We write the plan
A plan sets out the pages, product data, seasonal calendar and the order we build in, so nothing is guesswork.
YOU GETYour site and content plan, tied to your seasons
- 5
We measure every month
One report a month, in plain English, tied to revenue per visitor, repeat orders and trade inquiries.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in agriculture and food production
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Delimar
Website design and build
Champlain Orchards
Website redesign, SEO, AEO
YOUR TURN
Let us look at your farm or food brand’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows e-commerce.
Book a call, or send us your store and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your farm or food brand, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Do you work with small farms as well as food brands?
Yes. We work with farms selling direct, specialty food and drink brands and agricultural suppliers. The free audit tells us where you are and what would help most. If your business is better served by free fixes you can make yourself, we will say so.
Can you tell us which claims we are allowed to make?
We research the published FDA, USDA, FTC and other rules that apply to your claims, and flag anything risky before it goes live. We are not lawyers or certifiers, so your team, your certifier or your counsel has final sign-off on every claim.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits your season than a package you do not need.
How much does it cost?
It depends on which services fit your business, so we scope it after the free audit instead of guessing. We tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month.
Can you guarantee more orders or rankings?
No, and be wary of anyone who does. Search engines, ad platforms and AI assistants change, and results also depend on your products, prices, harvest and delivery area. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice.
Can you help us sell to stores and distributors?
We help you look ready for them. That means a trade page, a clear brand, product details buyers expect and copy that explains why your product sells. Getting the listing is still your relationship, and we make the follow-up easier.
What do you need from us to start?
Your website address and access to analytics, Search Console, your Business Profile and any ad accounts. Then your current labels and certificates, and a short call about your products, seasons and goals. The audit itself is free.
