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A word from our CEO

A letter to our clients.

Why we work the way we do, in a few honest paragraphs.

Pontus Lenell, CEO and founder of Webtec
Pontus Lenell · CEO and founder

DEAR CLIENTS,

When a business owner gives us their website, their search results and their customers, they are giving us something that took years to build. I never forget that.

Webtec has been helping businesses grow online since 2017, and our first motto is still the simplest: be helpful. Help the client in front of you, help the teammate beside you and be honest when something is not working.

Today one team, working remotely across the globe, builds websites, wins search and AI visibility, runs ads and designs brands. But what clients feel is not a department. It is a named person who knows their business, answers when they ask and tells them the truth.

Did our clients win? If they did, we won.

We have had hard years and good ones. The way I judge a month is simple: did our clients win? If they did, we won. If they did not, we lost, and we owe them a better plan. Either way, we learn. That is the only way I know to build something that lasts.

I am proud of the people here. They tease each other, they cheer each other on and they go well past the call of duty for the businesses we serve. If you are thinking about working with us, I hope you meet them.

WHAT WE LIVE BY

Four lines behind every decision.

The letter in four short mottos. The team repeats them more than any process document.

  • Be helpful.

    Our first motto. Helping a client, a teammate or a stranger is never a waste of an hour.

  • We either win or learn.

    Nothing is a failure if we learn from it, and nothing is a win if we do not.

  • Managing is caring.

    Leaders here exist to help their people succeed.

  • Offence is the best defence.

    We go and find the opportunity for a client before they have to ask.

Want to talk to the people behind the letter?

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