For solar, energy and environmental firms
Energy marketing that wins buyers who've heard it all.
Your buyers have heard every pitch. Your site, search, AI answers and ads win them with proof they can check, and turn it into site surveys and quotes.
- More quotes from every channel
- Every call and form tracked
- No setup fee
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Energy or environmental firms lose business in seven places.
Here is what we hear from energy or environmental firms, and what we do about each one.
- PROBLEM 01
The tax credit ended, and so did the easy pitch.
For years the 30% federal credit did half the selling. Now homeowners ask whether solar still pays, and half the pages online still give them the old answer.
HOW WE FIX ITHonest payback, financing and incentive pages, dated and kept current, so you become the firm that tells buyers the truth first.
SEO and copywriting - PROBLEM 02
Buyers assume we are like the door knockers.
One bad sales experience in the neighborhood and every installer looks the same. People hang up before they hear what makes you different.
HOW WE FIX ITA site that shows the math, the license, the crew and the contract terms before anyone asks.
Website and branding - PROBLEM 03
We pay for leads that never close.
Shared lead lists and broad “free solar” style clicks fill the calendar with site visits that go nowhere. The crew waits while the estimator drives.
HOW WE FIX ITSearch campaigns on high-intent terms and forms that qualify by bill, roof, location and timeline before a visit is booked.
Ads and conversion - PROBLEM 04
Our green claims might get us in trouble.
The website says “eco-friendly” and “100% clean” because everyone else does. Nobody has checked whether you can prove it.
HOW WE FIX ITA claims review against the FTC Green Guides and your state rules, then copy that says what you can prove.
Copywriting - PROBLEM 05
AI answers get our industry wrong.
Ask an AI assistant whether batteries pay off or who does Phase I assessments nearby, and you get stale facts and somebody else’s name.
HOW WE FIX ITClear, dated answer pages and consistent firm details, checked every month against the questions buyers ask.
AI search - PROBLEM 06
Commercial clients cannot tell us from the big firms.
Lenders, developers and property buyers need a report by a closing date. Your website talks about the planet and never says who signs the report or how fast.
HOW WE FIX ITService pages built around the standard you follow, the named professional, turnaround and sample deliverables.
SEO and website - PROBLEM 07
Nobody owns the marketing.
You are on roofs, on sites or writing reports. The website, the ads and the reviews are nobody’s job, so they drift.
HOW WE FIX ITA named growth manager and a project manager, accountable for the plan.
Growth Manager
FROM FIRST SEARCH TO PAYING CUSTOMER
Find the leak in your customer pipeline.
Every customer passes through five stages. Most energy or environmental firms lose business at two or three of them without knowing which. We fix each stage, in the right order.
- 01
Found
WHERE JOBS LEAK
A homeowner asks “is solar worth it without the tax credit” or a lender searches “Phase I assessment” in your city. You are not in the results or the AI answer.
WHAT WE DO
Service and town pages, a strong Business Profile and dated answers AI assistants can quote.
SEO and AI search - 02
Trusted
WHERE JOBS LEAK
The site leads with a savings promise, shows no license number and names nobody, so it reads like the pitch they were warned about.
WHAT WE DO
License and registration details, named crew or professionals, real project pages and savings assumptions in plain view.
Website and copywriting - 03
Contacted
WHERE JOBS LEAK
The quote form asks for everything, the call goes to voicemail and the consent wording for calls and texts is missing.
WHAT WE DO
A short request with bill upload or site address, one-tap call and clear consent language.
Conversion - 04
Qualified
WHERE JOBS LEAK
Renters, shaded roofs, out-of-area sites and no-budget requests eat your estimator’s week.
WHAT WE DO
Qualifying questions and routing before a site survey or proposal is booked.
Web tools and ads - 05
Signed
WHERE JOBS LEAK
Proposals go out and stall, and you never learn which channel produced the installs or studies you won.
WHAT WE DO
Tracking from first click to signed contract and completed install, walked through with you every month.
Growth Manager
YOUR GROWTH MANAGER
Your firm gets a growth manager who understands energy and environmental work.
A growth manager is the person accountable for growing your firm online. Yours is briefed on how homeowners and commercial clients buy solar, batteries, efficiency upgrades and environmental services. That covers the money questions, incentive changes, the trust gap and the rules on claims and sales. They are your number one contact, alongside your project manager or specialist.
- Marketing still built around a tax credit that ended
- Lead lists you rent and share with competitors
- Green claims nobody has checked
- Reports full of clicks and impressions
- You guess which service to buy next
WITH YOURS
- A plan built on what buyers ask now, updated when incentives change
- Your own search and AI visibility, month by month
- Claims reviewed before they go live
- A plain-English report on site surveys, proposals and signed work
- A clear recommendation on what to do next, and what to skip
Owns the plan
Decides what to do next, and in what order, so the pipeline does not depend on one channel or one incentive.
Meets you every month
A monthly meeting to review site surveys, proposals and signed work, and agree the priorities.
Recommends, honestly
Clear advice, including when a service or a campaign is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
WHAT YOUR GROWTH MANAGER ALREADY KNOWS
- How homeowners compare installers: bills, financing, reviews, licenses and AI answers
- What changed when the federal homeowner credits ended, and how to talk about it honestly
- Why vague green claims are a risk under the FTC Green Guides and newer EU rules
- What state solar laws expect, such as California’s disclosure document and Texas’s five-day cancellation right
- How lenders, developers and agencies choose an environmental consultant
- Local search and Business Profile rules for service-area companies
- Why signed contracts and installs matter more than lead counts
- When to say no to a service that does not fit your firm yet
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many firms start there and add services when they are ready. Established firms can keep a growth manager on its own.
WHAT WE DO FOR YOUR COMPANY
Everything you need to win more business.
9 services built around how your buyers search and decide, and the rules you work under. Start with your growth manager, or with any one service.
- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
YOU GETSomeone whose job is making sure your firm’s growth online succeeds.
See the service SEO
Be found for the money questions in your service area.
- A page for each service and town: solar, batteries, heat pumps, EV chargers, assessments or remediation
- A dated incentives page and payback content that reflect the current law
- Google Business Profile and a review process built for service-area firms
AI search
Get named when buyers ask an AI who to call.
- We test the questions buyers put to ChatGPT, Gemini and Google’s AI features
- Answer pages that correct outdated incentive and savings facts
- Consistent firm details, licenses and services across your site and profiles
Website redesign
A site that shows the math, the license and the people.
- Project pages with system size, equipment, location area and timeline
- License and registration details where your state expects them
- Savings assumptions, financing types and contract rights in plain words
Web tools and apps
Custom tools buyers and your team use.
- Site survey booking with bill upload and roof or property details
- Estimate tools that show every assumption, reviewed by you before launch
- Assessment request forms that capture site address, scope and closing date
Paid ads
Reach buyers when they are ready to act.
- Campaigns built on high-intent services and your service area
- Landing pages for each service, with claims you can back
- No expired tax credit, “free panels” or government-style language
Conversion optimization
Turn more visitors into qualified requests.
- Research into where visitors drop off on quote and request pages
- Tests on forms, consent wording, call buttons and trust signals
- Message match from the search or ad to the page
Copywriting
Words that sound like your most trusted salesperson.
- Green and savings claims rewritten so each one says what you can prove
- Service pages in homeowners’ and clients’ own language
- Plain-English pages on financing, disclosures and cancellation rights
- Proposal, follow-up and review request copy
YOU GETCopy written from your team’s knowledge and reviewed by you.
See the serviceBranding
Look like the firm that will still be here in ten years.
- Positioning: what you install or assess, for whom and why you are the safer choice
- Logo and visual identity that look established, not like a sales team
- One consistent look across your site, vans, ads and profiles
YOU GETA brand your whole firm can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE CHECKLIST
Is your site ready to sell?
7 fixes we make on energy or environmental firm sites again and again, with the mistake each one replaces. Rules vary by market, so check yours.
State the current incentives with the date you last checked them.
Name a specific benefit you can prove, with the assumptions.
Show the total price, the financing type and the payment first.
Show license and registration numbers where your state expects them.
Use program marks only as an active partner and within their rules.
Ask clearly before you call or text, and honor every opt-out.
Count qualified surveys, signed contracts and completed installs.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails in energy or environmental firm work because the buyers, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We survey your market
Who ranks for your services and towns, what the national installers and large consultancies say, and what an AI assistant answers when a buyer asks who to hire.
YOU GETA market map of your competitors and search demand
- 2
We listen to your customers
Your inquiries, reviews, proposals and lost deals show what buyers worry about. We write in their words, not the sales script.
YOU GETCustomer-language notes that shape every page
- 3
We check the rules
We read the FTC Green Guides, the current federal incentive position and the solar and contractor rules for your states. We flag risks before anything is published. Your attorney or tax adviser has the final word.
YOU GETA claims and compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to qualified surveys, proposals and signed work, and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in energy, utilities and environmental
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Electronics Recycling of Minnesota
Website design and build
Glacier Power Solutions
Website design and build
YOUR TURN
Let us look at your energy, utilities and environmental’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows energy or environmental firms.
Book a call, or send us your site and a strategist will review it by hand and write up what is costing you business. Either way, no obligation.
GET A FREE SITE AUDIT
Book a call with a strategist
- 1We listenA one-to-one conversation about your company, the work you want and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
QUESTIONS
Questions energy or environmental firms ask us.
Not here? Book a call and ask a strategist directly.
Book a callWhat does a growth manager actually do for an energy or environmental firm?
Your growth manager owns the plan for growing your firm online. They review your inquiries, site surveys and proposals each month and recommend what to do next, in order. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many firms start there, and established firms can keep one on its own.
Can you help us sell solar now that the federal homeowner credit has ended?
We can help you market honestly in the new conditions. That means pages that explain payback, financing and the incentives that still exist, dated and kept current, and campaigns that never lean on an expired credit. We do not give tax advice, so your tax adviser confirms any incentive claim before it goes live.
How much does it cost?
It depends on which services fit your firm, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee installs, contracts or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your market, your reviews, your pricing and how quickly you answer inquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you know the rules on green claims and solar sales?
We research the rules that bind your marketing and build around them. That includes the FTC Green Guides, state solar disclosure and cancellation rules, licensing display and consent for calls and texts. We flag risks before anything goes live. We are not lawyers, so your attorney or licensing board has the final word.
Do you work with environmental consultancies as well as installers?
Yes. For consultancies the work looks different. It means pages for each service and standard you follow, named professionals and their qualifications, turnaround and sample deliverables. It also means content that lenders, developers and agencies find when they search. The growth manager plans for your buyers, not a generic installer funnel.
What do you need from us to start?
Your website address, access to analytics and Search Console if you have them, and a short call about your services, service area and the projects you most want. The audit itself is free.
