Early childhood EdTechSEOWebsite + SEO

371 keywords on page one. 2,699 now. Six months.

Learning Beyond Paper sells a cloud-based early childhood curriculum to childcare providers across the US. We started in March 2026, built the site out around the way directors search, and carried it through a move to new URLs. August 2026 was the best month in sixteen months of Search Console data. Here is every month of it.

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August 2026 monthly clicks

5,114

The last full month in the reporting window, and the highest of the sixteen on record.

March 2026, first full month3,235

Client: Learning Beyond Paper
Sector: Early childhood EdTech
Work: SEO + site structure
Started: March 2026
Measured: Mar 26 – Sept 26

WHERE IT STARTED

A known name, and not much else

In March 2026, the first full month of the engagement, learningbeyondpaper.com earned 3,235 clicks from 21,566 impressions at an average position of 6.6. Healthy on the surface. Underneath, almost every click came from people who already knew the name. The keyword baseline below uses the first 90 days of the engagement.

The verified starting point

The search baseline

Clicks, March 2026: 3,235
Impressions, March 2026: 21,566
Keywords ranking, first 90 days: 1,176
Keywords on page one, first 90 days: 371
Non-branded clicks, first 90 days: 15

ProblemFound by people who already knew the name.Of 6,393 keyword clicks in the first 90 days, 6,378 came from searches for the brand or a close variant of it. Directors often hear about the curriculum at a conference, then search to check it.
ProblemAlmost invisible to new buyers.Searches that did not mention the brand produced 15 clicks across those 90 days. That is the audience a curriculum company has to reach to grow.
ProblemNo page for the questions buyers ask.The onboarding records list Texas and Florida, two of five priority growth states, with documented demand and no page. Every competitor-comparison search was marked as needing a new page.
ProblemA fixed buying season.Acquisition runs from March to September with the childcare enrolment and budget cycle. Pages that are not ranking by then wait another year.

THE RESULT

Six months, six numbers

Every figure comes from Google Search Console for learningbeyondpaper.com. Nothing modelled, nothing extrapolated.

Clicks per month01 / 065,114August 2026, from 3,235 in March 2026. August 2025 was 3,765.
Impressions per month02 / 06118,732August 2026, from 21,566 in March 2026
Non-branded clicks03 / 06779most recent 90 days, from 15 in the first 90
Ranking keywords04 / 064,542from 1,176 in the first 90 days
Keywords on page one05 / 062,699from 371 in the first 90 days
Six-month total06 / 0618,649clicks, March to August 2026, from 299,192 impressions

The month it turned

Through the move to new URLs, to a record month

Moving the site to new URLs meant Google had to pick up the replacement pages, including a new login page that appeared in Search Console in June 2026. Three months after the move, August set the sixteen-month high.

New URLs

May 2026 clicks

2,006

August 2026 clicks

5,114

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthMarch to August 2026 are full months. September 2026 holds 19 days and is shown separately.

5,114Aug 26

Average positionLower is better, so this axis is inverted. May 2026 got worse before it got better.

8.6Aug 26

SEARCH FOOTPRINT

From 1,176 keywords to 4,542

Clicks are the outcome. The search footprint widened ahead of them. This compares the first 90 days of the engagement against the most recent 90, measured in Search Console.

Keywords ranking

3.9× more

1,1764,542

On page one
2,699
In the top 3
848
Non-branded clicks per 90 days
779
A separate unit from the keyword bars: clicks from searches that do not name the brand, inside each 90-day window.

The three keyword measures share one scale, with 4,542 as the widest measure. Clicks are shown separately. First 90 days: 1 March to 29 May 2026. Most recent 90: 22 June to 19 September 2026. The same 90 days in 2025 had 260 keywords on page one and 25 non-branded clicks, so the change is not the school calendar. Non-branded leaves out any search containing the brand name or a close variant, such as “learning and beyond”. Search Console data via Ahrefs.

The website

See the site behind the numbers

Every result in this case study was measured on learningbeyondpaper.com. This is its homepage on desktop and on a phone.

Visit learningbeyondpaper.com

Learning Beyond Paper homepage on a phone, with the same headline, the Book Your Free Demo and Start Free 30-Day Trial buttons stacked, and a 4.8 Google Rating below

THE WORK

Research first. Then a page for every buying question.

Taken from our project records and work log.

01From March 2026
Research and measurement
- Kickoff call 11 March 2026, onboarding questionnaire the next day
- 88 long-tail keywords mapped across 11 topic clusters, by buyer type, age group and funnel stage
- Market review of the curricula buyers compare
- Conversion tracking audited and rebuilt across Pardot, GA4, Stripe, Calendly and Tag Manager, covering four separate form systems
- Monthly reporting from Search Console, GA4 and Bing
1,176 → 4,542keywords ranking, first 90 days against the most recent 90
02Site structure
Pages built around how directors search
- Five age-group curriculum pages, infant to Pre-K, each over 2,000 words
- 18 state pages, around 2,300 words each
- Five competitor-alternative pages and seven comparison pages
- Answer-first copy that states ages, standards and what is included
- URL move monitored in Search Console until the replacement pages were picked up
- Internal linking audit, 28 September 2026: 134 fixes and 29 orphan pages found
2,006 → 5,114monthly clicks, May to August 2026, either side of the URL change

THE FULL RECORD

Month by month

Every month of the record, with its real numbers. The 2025 column shows the same month a year earlier, because the school year moves this market. Search Console data starts on 20 May 2025, so March to May have no full month to compare.

Month	Clicks	Clicks, same month 2025	Impressions	Avg position
Mar 26 Start	3,235	–	21,566	6.6
Apr 26	2,807	–	19,503	7.0
May 26 Dip	2,006	–	27,762	16.9
Jun 26	2,248	2,222	41,870	10.8
Jul 26	3,239	2,616	69,759	9.3
Aug 26	5,114	3,765	118,732	8.6
Sep 26 19 days	3,343	2,809	78,675	7.2

What it added up to

From 371 page-one keywords to 2,699, with every month accounted for

01 / 04Found by people who did not know the nameSearches that do not mention the brand produced 779 clicks in the most recent 90 days, against 15 in the first 90 days and 25 in the same 90 days of 2025.
02 / 04A much wider footprintThe site appeared for 4,542 keywords in the most recent 90-day window, compared with 1,176 in the first 90 days. 2,699 of them now sit on page one.
03 / 04A record AugustAugust reached 5,114, the highest month in sixteen months of data and 36% above August 2025. Brand and login searches still bring most clicks. The growth came from searches that do not name the brand.
04 / 04Measured the whole wayEvery figure here comes from Google Search Console or Google Analytics, for every month on record. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for learningbeyondpaper.com, March to September 2026 with 2025 for comparison, Search Console keyword data via Ahrefs, Google Analytics 4 to 6 October 2026, and Webtec project records.

Clicks per month: 5,114
Impressions per month: 118,732
Non-branded clicks: 779
Ranking keywords: 4,542

Compare with the Open Index benchmarks

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