Equestrian and sportsWebsite redesign
Lemony Acres Horse Center redesigned.
Enjoy beginner horseback riding lessons near Washington DC at Lemony Acres. Safe, fun, and affordable riding programs—no experience needed.
Hover to scroll the site
- Client
- Lemony Acres Horse Center
- Industry
- Equestrian and sports
- Platform
- WordPress
- Work
- Website redesign
- Language
- English
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Learn to Ride Horses Even If You’ve Never Done It Before
In their words
Enjoy beginner horseback riding lessons near Washington DC at Lemony Acres. Safe, fun, and affordable riding programs—no experience needed.
How the site is organised
- Home
- Learn To Ride
- Lesson Programs
- Introductory Lesson
- Pony Rides
- Beginner Lessons
- Workshops & Camps
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#f5c842
- Accent#4d2f20
- Surface#faefcd
- Ink#1e2e1d
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Playfair Display · headings
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Lato · body
WHAT WE DID
From first conversation to a site that works.
- 01Research and positioningWe study the market, the audience and the competitors first, then agree who the site is for and what it must make them do.
- 02UX and SEO blueprintThe pages, structure and order of the build are written down before design starts, so rankings and traffic are protected.
- 03Design systemColour, type, components and layout built as one consistent system that matches the brand.
- 04Build and mobile-first QAA fast, accessible build, checked on real devices and reviewed by a second person before launch.
- 05On-page SEO and structured dataClean headings, titles and descriptions, internal links and schema so search engines and AI assistants can read the site.
- 06Launch and careA planned launch with redirects, tracking and a Growth Manager watching the numbers afterwards.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.
UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- WordPress
- Elementor
- Rank Math
- WP Rocket
- WooCommerce
- WPML
Structured data found
- Person
- Organization
- ImageObject
- WebSite
- SearchAction
- WebPage
- Article
Site structure
- Member of Leading Equestrian Organizations
- ARIA Certified Instructor since 1989
- Why Beginners Choose Lemony Acres Horse Center
- Traditional Riding Schools
- Lemony Acres Horse Center
- Perfect for Beginners No Pressure, Just Fun
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Want a site like this for your business?
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