For online stores
Ecommerce marketing for buyers who come back.
Shoppers compare you with every other tab. Search, ads, email and a faster store bring the right ones in, make checkout the easy part and bring them back.
- More orders from every channel
- Every call and form tracked
- No setup fee
WHAT A HEALTHY STORE SEES
- Cart recoveredAn abandoned cart was completed
- New 5-star review“Fits perfectly, arrived fast.”
- Repeat customerSecond order, placed from an email
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
The receipt for a store that is leaking sales.
Expensive traffic, one-time buyers and nobody owning the numbers. Here are the items we keep finding, and the fix for each.
*** STORE HEALTH CHECK ***
- Paying for traffic that does not buy.SEO and ads
Ad spend climbs and orders do not. Clicks are not customers.
Attract shoppers with intent, and judge every channel by revenue per visitor.
- Product pages that do not sell.Website and copywriting
Thin descriptions, no size or fit help, few reviews. Shoppers leave to compare.
Product pages built around the questions a buyer actually asks.
- Carts that are abandoned.Conversion
Surprise shipping, forced accounts and long forms send shoppers away at the last step.
A simpler, more trusted checkout, tested and measured.
- Customers who buy once.Web tools and growth
Most of your profit is in the second order, and nothing invites it.
Email and text flows, sent with consent, that bring customers back.
- Invisible to search and AI shopping.SEO and AI search
Shoppers ask assistants what to buy. If your product data is thin, you are not in the answer.
Structured product data and pages that assistants can read and recommend.
- Nobody owns the numbers.Growth Manager
Platform dashboards disagree, and no one decides what to fix first.
A named growth manager and a project manager, accountable for the plan.
TOTALSALES YOU ARE NOT CAPTURING YET
FROM FIRST CLICK TO REPEAT ORDER
Find where your funnel narrows too fast.
Every store loses shoppers at every stage. The skill is knowing which stage loses the most, and fixing that one first.
- Find
WHERE SHOPPERS LEAVE
Your pages and feeds do not match what shoppers search for, so the right people never arrive.
WHAT WE DO
Category pages, product data and campaigns built around real searches.
SEO and ads - Browse
WHERE SHOPPERS LEAVE
Category pages are thin or overwhelming, and shoppers cannot narrow down fast.
WHAT WE DO
Clear filters, merchandising copy and a layout that guides the eye.
Website and copywriting - Decide
WHERE SHOPPERS LEAVE
The product page does not answer fit, shipping, returns or “is it any good?”.
WHAT WE DO
A product page template built around the questions buyers ask.
Copywriting and conversion - Buy
WHERE SHOPPERS LEAVE
Surprise costs, forced accounts and long forms make shoppers abandon the cart.
WHAT WE DO
A short, trusted checkout with the costs shown early.
Conversion and web tools - Return
WHERE SHOPPERS LEAVE
After the first order nothing invites the customer back.
WHAT WE DO
Post-purchase emails and offers sent with consent, and measured.
Growth Manager
Bar widths are an illustration of a funnel narrowing, not data.
YOUR GROWTH MANAGER
Your store gets a growth manager who understands e-commerce.
A growth manager is the person accountable for growing your store. Yours is briefed on how online stores win: conversion, average order value, retention, product data, the consumer-protection and privacy rules and how AI search is changing how people shop. They are your number one contact, alongside your project manager or specialist.
Your monthly dashboard
- Revenue per visitorWhat each visit is worth
- Conversion rateVisitors who become buyers
- Average order valueWhat a typical basket holds
- Repeat purchase rateCustomers who come back
- 1ReviewThe four numbers, every month.
- 2PrioritiseWhat to fix first, and why.
- 3ShipSpecialists carry out tests and fixes when you choose to buy the work.
- 4ReportOne plain-English report and a monthly meeting.
- How shoppers find, compare and choose a store, including AI assistants
- Why revenue per visitor beats traffic as a measure
- Where product pages and checkouts lose shoppers
- What consumer-protection rules say about reviews, pricing and subscriptions
- How email and text consent must be handled
- How product data and feeds affect search and shopping results
- When retention is worth more than acquisition
- When to say no to a service that does not fit your store yet
Owns the plan
Decides what to test, fix and launch next, in order of impact.
Meets you every month
A monthly meeting to review the four numbers that matter.
Recommends, honestly
Clear advice, including when a channel is not worth more spend.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many stores start there and add services when they are ready. Established stores can keep a growth manager on its own.
WHAT WE DO FOR YOUR STORE
Build the plan that fits your store.
9 services built around how shoppers find and choose a online store. Tap the ones you are curious about and we will talk them through.
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
THE CHECKLIST
Is your store ready to sell?
Six fixes we make on online stores again and again, with the mistake each one replaces. Rules vary by country, so check yours.
Show the full cost early.
Offer guest checkout.
Write for the questions your buyers ask.
Judge them by revenue per visitor and profit.
Get clear permission and honour every unsubscribe.
State them plainly on every product page.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for stores because the shoppers, the platforms and the margins are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who ranks and advertises for your products, how they merchandise them, and what an AI assistant recommends when a shopper asks.
YOU GETA market map of your competitors and search demand
- 2
We learn your shoppers
Your reviews, support emails and cart data show how people describe what they want and what stops them. We write in their words.
YOU GETShopper-language notes that shape every page
- 3
We check the rules
We read the consumer-protection, privacy and marketplace rules that apply to your store and flag risks before anything is published. Your team or counsel has the final word.
YOU GETA compliance checklist for your store and campaigns
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, product data, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to revenue per visitor and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in e-commerce
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
I Am Kooky
Website redesign, E-commerce
Workwear Comfort
Website redesign, E-commerce
YOUR TURN
Let us look at your online store’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows e-commerce.
Book a call, or send us your store and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your online store, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
What does a growth manager actually do for an online store?
Your growth manager owns the plan for growing your store. They review your key numbers each month, recommend what to test, fix or launch next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many stores start there, and established stores can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your store, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee sales or rankings?
No, and be wary of anyone who does. Search engines, ad platforms and AI assistants change, and your results also depend on your products, prices and shipping. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Which platforms do you work with?
We build and improve stores on Shopify, and we work with other platforms for SEO, ads, conversion and copy. The free audit shows what we would change on your current platform and whether a move would pay off.
Do you know the consumer-protection and privacy rules?
We research the rules that apply to your store, including how reviews, pricing, subscriptions, email and text consent and tracking must be handled, and build around them. We flag risks before anything goes live. We are not lawyers, so your team or counsel has final sign-off.
What do you need from us to start?
Your store address, access to analytics, Search Console and your ad accounts if you have them, and a short call about your products, margins and goals. The audit itself is free.
