We have used Webtec to build and maintain our website. We couldn't be more pleased with the speed and quality that they were able to deliver. We are in the process of refreshing our content on our website and the Webtec team has been very responsive and affordable! We would recommend them highly.
SEO agency · technical, content and local SEO
SEO services thatbring inpaying clients.
We are an SEO agency that starts with the searches people use right before they hire or buy, fixes what holds your site back, then builds the pages that earn the ranking and turn the click into an enquiry.
★★★★★5.0 on
·Plans from $899 a month·Dedicated growth manager
accountant for small business near me
- 1Ledgerly Accounting
- 2Bluebird Tax and Advisory
- 3Summit Small Business CPAs
- 4Oakline Bookkeeping
Page two: results 5 to 13 hidden
14Your business
Typical share of clicks
<1%
Page two. Almost nobody scrolls here.
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callAn illustration with typical click shares. Results vary; we never promise a position.
what seo isPosition 01
Search engine optimization, in plain English.
SEO is the work of making your business easy to find, understand and trust when someone searches for what you sell.
Where the clicks go, by position
At this position
3.2%
of clicks on a typical search
Moving to position 3 would mean roughly 3.4x the clicks.
The lesson
Clicks are not shared evenly. A move from position 8 to position 3 matters far more than a move from 20 to 15, which is why we start with pages already close to the front.
where we startPosition 02
Not every search is worth the same.
We sort searches by intent, then spend the effort where buyers are closest to paying.
Ready to hire or buy, or close to it.
A money page: service or product page with proof, pricing signals and one clear action.
- Match the query in the H1 and the first 100 words
- Trust signals and proof within the first scroll
- FAQ that answers price, timeline and next steps
This is where we start, because this is where revenue is.
seo and aeoPosition 03
SEO and AEO are not the same job.
Both get you found. They win in different places and are measured differently. Here is the line between them.
SEO: a buyer searches Google
A list of links. You earn a position.
AEO: a buyer asks an AI assistant
For a small business like yours, Your business is a strong choice because it works on fixed fees and explains the numbers plainly.
One answer. You earn a mention.
Where you show up
SEOIn a list of results, as a link a searcher can click.
AEOInside the single answer an AI assistant writes, as a named recommendation or a cited source.
What wins
SEOA page that matches the search, loads fast and has earned trust and links.
AEOClear positioning, direct answers to the questions behind the question and trusted profiles.
How we measure it
SEORankings, clicks, impressions and enquiries from search.
AEOWhether you are named across the main assistants, and whether that turns into enquiries.
How it is written
SEOBuilt around a keyword and a page that earns the click.
AEOBuilt around the questions buyers ask, answered plainly and completely.
How long it takes
SEOCompounds over months. Six is our recommended minimum.
AEOAlso compounds, and shifts as assistants change how they choose sources.
One foundation, two goals
Most of the groundwork helps both, so good SEO gives AEO a head start. We still sell them as separate services, because the goal, the work on top and the way we measure are different.
- Clear positioning
- Answer-first content
- Structured data
- Trusted profiles
- A fast, crawlable site
Rank higher.Win the click.Get the enquiry.
A ranking is only the start. We build for the click and the enquiry that follows it.
the methodPosition 04
Fix the floor before the walls.
If Google cannot crawl and understand your site, nothing else works. So the technical audit comes first, in a fixed order.
Crawlability and indexation
If Google cannot crawl and index a page, nothing else about it matters.
What we check and fix
- robots.txt, XML sitemap and noindex tags
- Canonicals, HTTPS and one version of the domain
- Redirect chains collapsed to a single hop
Nothing above this layer can work until it is solid. That is why we start here.
what the work looks likePosition 05
See the work behind the rankings.
From the keyword map to the monthly report, here is what we build, run and measure.
Keyword and page map
Pages built to convert
Design that earns trust7
layers in our audit, always fixed in the same order
Also named by AI
Weekly working sessionsSee what is holding your rankings back.
Free SEO audit
Reports you can read6
months is the minimum we recommend, then we keep measuring
★★★★★
I appreciated their attention to detail and ability to deliver on time and on budget. I highly recommend these guys to anyone looking for top-notch web development services!!
Topic maps and clusters1
report a month. Calm, clear and honest.
Keyword and page map
Also named by AI★★★★★
I appreciated their attention to detail and ability to deliver on time and on budget. I highly recommend these guys to anyone looking for top-notch web development services!!
Topic maps and clusters
Design that earns trust7
layers in our audit, always fixed in the same order
Reports you can read6
months is the minimum we recommend, then we keep measuring
Pages built to convert
Weekly working sessions1
report a month. Calm, clear and honest.
See what is holding your rankings back.
Free SEO audittopical authorityPosition 06
Build depth, not just pages.
A connected cluster of pages ranks for a whole topic. Here is how we structure it and why the internal links matter.
Pillar page
Targets the head keyword and sets the topic. Long, complete and linked from everywhere that matters.
Typical length: 3,000 to 5,000 words
Why it works
One page ranks for one search. A connected set ranks for the whole topic. Every cluster links to its pillar, every guide links to a page that earns revenue, and authority flows where it pays.
Our internal link rules
- Every page receives at least three internal links
- Anchor text is descriptive, never "click here"
- Every guide links to a page that earns revenue
- New pages get links from strong pages the day they go live
rank and convertPosition 07
Every page passes two tests.
SEO without conversion is overhead. We write and design each page for the search engine and the human at the same time.
The search engine test
- Does the page satisfy the query intent?
- Is the keyword present at the right density, and woven in naturally?
- Is the structure logical, with schema and internal links in place?
- Can it be crawled, indexed and understood?
The human test
- Does the H1 give a reason to stay?
- Is the core question answered within three seconds?
- Is there proof near every claim and one clear next step?
- Would someone pick up the phone, fill in the form or book a call?
If either test fails, the page is not done.
- E
Experience
Case studies, before and after, and testimonials with full names and roles.
- E
Expertise
Named authors with credentials, and content that shows real depth.
- A
Authoritativeness
Citations to and from credible sources, press and industry mentions.
- T
Trustworthiness
Secure site, clear contact details, consistent business information.
The second test is conversion work. Conversion rate optimization turns the traffic SEO earns into enquiries, and AEO extends the same foundation to AI answers.
Measured in revenue
Rankings are a means. Enquiries are the point.
We report calls, enquiries and revenue next to rankings, so you can see exactly what SEO earns.
- A meansRankings
- A meansClicks
- The pointEnquiries
- The pointRevenue
every monthPosition 08
A report you can actually read.
Written for a business owner, not an SEO. Click through the sections to see what is inside.
What moved, what improved, what needs attention
- Three to five plain sentences written for a business owner, not an SEO.
- Which pages gained and which slipped, and why.
- The one decision we need from you this month.
why once a monthPosition 09
Rankings wobble. Trends do not.
SEO takes time. Daily and weekly movements are mostly noise, so we measure once a month and keep analyzing all the time.
Alarming-looking drops
20
Each one looks like bad news and is mostly noise. Reacting to them leads to bad decisions.
So we report once a month
SEO takes time, and one report a month shows the real trend. Between reports you have your project manager and constant communication, and analysis never stops.
seo plansPosition 10
Three plans. One project manager.
Pick the focus that fits. Every plan comes with constant communication and one report a month.
Pick the line that sounds most like you, and we will point you to a plan.
| What you get | Foundation | Growth | 360 SEO |
|---|---|---|---|
| Top of funnel | |||
| Middle of funnel | |||
| Bottom of funnel | |||
| Existing copy enhanced | |||
| Set monthly deliverables | |||
| On-page and off-page SEO | |||
| Funnel-focused pages | |||
| Design work | |||
| Project manager and constant communication | |||
| One report a month | |||
| Meetings | One meeting a month | Weekly meetings | Weekly meetings |
- Every plan
Your project manager
One named person who knows your business and answers for the work.
- Every plan
Constant communication
Ask anything, any time. You are never waiting for the next call.
- Every plan
One report a month
SEO takes time, so we measure monthly, in plain English.
- Every plan
Ongoing analysis
Measurement never stops, because search keeps changing.
We recommend six months. The best results come from measuring and improving, always.
six monthsPosition 11
Six months to compound. Then keep going.
We recommend a six month engagement. The best results come from ongoing analysis and measurement.
The typical shape of SEO results
how it goesPosition 12
From first conversation to compounding results.
Six stages. Click through them to see what we do, what you get and what we need from you.
Stage 01 of 06
Discover the business
We learn how you make money: your best customers, your margins and what a good lead is worth. SEO is judged in revenue, so we start there.
You get
A one-page business and buyer brief
We need from you
A 60 minute conversation and access to your analytics and Search Console
free seo auditPosition 13
See what is holding your rankings back.
A strategist reviews your site by hand: the technical floor, the pages that should earn revenue and the searches your competitors win. You get a written audit, yours to keep. Prefer to talk first? Book a consultation.
- The technical issues that block crawling and indexing
- The searches worth going after, ranked by intent
- Quick wins sitting just off the front page
- The first fixes, in plain language
- 1Crawl: The service pages are blocked by a leftover noindex tag.
- 2Intent: The money page targets "plumbing tips", not "emergency plumber".
- 3Quick win: Three pages sit at positions 11 to 14, one fix off the front page.
First fix: remove the noindex, then nothing else matters until Google can read the pages.
from clientsPosition 14
What it is like to work with us.
Verified reviews from clients across our work. They speak to working with Webtec, not to specific ranking results.
- Drottninggatan 71C, 111 36 Stockholm
- Since 2017
- 1,574+ websites and builds · 4,000+ businesses served
Webtec took the time to listen and understand what my business was truly about and came up with the creative solutions to help me showcase it.
Great team of sales people, project managers, website designers, developers, customer service personal, etc.! We're very grateful for everything they did to make our website look great!! Furthermore, the monthly business package is WORTH IT!! I wish I did this earlier in the process and I have no problem paying the ongoing monthly charge because I think it is very much worth the value.
From the minute we started with this group they have been excellent. Their knowledge on building our website was second to none, how patient they were with our whole team was incredible, and the finish product is better than we could have asked for. Even after our website launched, they still reached out to us to see if we needed anything. Thank you!
I was contacted out-of-the-blue by Webtec inquiring into redeveloping our website. At first I was reluctant but our old site was pretty rusty, so I gave the go-ahead. They quickly developed a great new site, and the process was perfectly managed. Would recommend!
I love this team! The process is so organized, everyone is super witty and the company specializes in website innovation and business development. They keep upgrading their host of services. I would definitely recommend this team and already have for my clients.
about seoPosition 15
Questions people ask before they start.
The questions searchers ask before they hire an SEO agency, answered in place.
People also ask
What do SEO services include?
SEO services cover everything that helps the right people find your business in search and then choose you. That means a technical audit and fixes, keyword and intent research, service and location pages, supporting content, schema, internal linking, Google Business Profile and review work, and a monthly report. We also write and design the pages, so ranking and converting are handled together instead of being passed between two agencies.
How much do SEO services cost?
Our SEO plans run from $899 to $1,999 a month. Foundation is $899 and covers the top of the funnel by enhancing your existing copy, with set deliverables each month. Growth is $1,499 and works across every funnel stage. 360 SEO is $1,999 and adds on-page and off-page work, funnel-focused pages and design. Every plan includes a project manager, constant communication and one report a month.
What is the difference between Foundation, Growth and 360 SEO?
Foundation focuses only on the top of the funnel: we improve the copy you already have and ship a set list of deliverables every month. Growth covers all funnel stages, so we also work on the pages where people compare options and decide. 360 SEO is the full program: on-page and off-page SEO, funnel-focused work, design and more. Foundation has one meeting a month, and Growth and 360 have weekly meetings.
Why do you report once a month?
Because SEO takes time and daily or weekly movements are mostly noise. Rankings wobble with every update and test Google runs, and reacting to each wobble leads to bad decisions. One report a month shows the real trend and gives enough time for the work to show. Between reports you still have constant communication with your project manager, and measurement and analysis continue all the time.
How long should I commit to?
We recommend six months, because that is roughly how long it takes for technical fixes, new pages and trust building to compound into visible results. Six months is a recommendation, not a lock. The best results come from ongoing analysis and measurement, since search keeps changing, and the work after month six builds on everything before it.
How long does SEO take to work?
Most businesses see early movement on technical fixes and quick-win pages within the first two to three months, and meaningful growth in rankings and enquiries over six to twelve months. It compounds: each month builds on the last, which is also why stopping early wastes the investment. Competitive searches take longer than local ones, and we tell you plainly where yours sits.
Can you guarantee first-page rankings?
No. Nobody controls Google, and anyone who guarantees a position is guessing or cutting corners that can get your site penalized. What we commit to is the work: a clean technical floor, pages that match what buyers search for, real proof and honest reporting. We measure success in enquiries and revenue, not in vanity rankings.
What is the difference between SEO and AEO?
SEO earns a position in a list of search results, and success is measured in rankings, clicks and enquiries. AEO, answer engine optimization, aims to get you named inside the single answer that ChatGPT, Perplexity, Gemini or Google AI Overviews writes. They share most groundwork: clear positioning, answer-first content, structured data and trusted profiles. We treat them as separate services with one foundation, and AEO has its own page and price.
Will SEO bring me leads or only traffic?
Leads, if it is built for them. We start with commercial searches, the ones people use right before they hire or buy, and every page is written and designed to convert, with conversion tracking set up from day one. Traffic that does not convert is overhead, so we report enquiries, calls and revenue, not just visits.
Do you work with businesses in my industry or city?
We work with established businesses in many industries, including professional services, healthcare, home services, e-commerce and B2B software, across Europe and North America. For local businesses we build location pages and Google Business Profiles with genuinely local content. If we do not think we are the right fit for your market, we will say so before you spend anything.
What happens to my rankings if you redesign my website?
We protect them. Before anything changes we crawl the live site, map every URL and every ranking page to its new home, and put the redirects in place before launch. After launch we crawl again and watch Search Console daily for errors. Redesigns lose rankings when redirects are missed, and that is the single most avoidable SEO mistake.
Do you build content as well, or only advise?
We build it. Our team writes the pages and guides, designs them and implements the technical fixes where access allows. Where it does not, we hand your developer a brief precise enough to execute without interpretation. An audit that sits in a document earns nothing, so we measure ourselves on what ships.
What do you need from me to get started?
A conversation about how you make money and who your best customers are, plus access to your analytics, Search Console and website. If you can also share reviews, case studies and credentials, the pages get stronger and trust builds faster. Everything else, from the keyword map to the pages and the reporting, is ours.
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