Fine string instrumentsSEOWebsite + SEO
154 clicks in November. 462 in August. Ten months.
Washington Fine Violins buys, sells, appraises and restores violins, violas, cellos and bows for professional players in Washington DC. We onboarded them in September 2025 and work with them on the website’s collection structure and search plan. Between November 2025 and August 2026, monthly clicks from Google rose from 154 to 462, and the site went from 399 ranking keywords to 1,054. This page covers those ten months, November 2025 to August 2026.
August 2026 monthly clicks
462
The last full month in the window, and the highest.
November 2025, first full month on record154
- Client
- Washington Fine Violins
- Sector
- Fine string instruments
- Work
- Site structure + SEO
- Onboarded
- 17 Sept 2025
- Measured
- Nov 25 – Aug 26
WHERE IT STARTED
A new shop with a thin footprint
Search Console’s record for washingtonfineviolins.com starts on 20 October 2025, after Google’s September 2025 reporting change, so every month here is counted the same way. In November 2025, the first full month, the site earned 154 clicks from 1,899 impressions at an average position of 13.1. The keyword baseline below uses the first 90 days of the window.
The verified starting point
The search baseline
- Avg position, Nov 2025
- 13.1
- Clicks, Nov 2025
- 154
- Impressions, Nov 2025
- 1,899
- Keywords ranking, first 90 days
- 399
- Top 3 keywords, first 90 days
- 26
- ProblemA first SEO engagement.No SEO or marketing agency had worked on the site before.
- ProblemFound mostly by name.Across the first 90 days, 399 queries returned the site anywhere in search, and only 26 of them in the top three. The biggest was the shop’s own name, with 119 clicks.
- ProblemInventory without a search structure.Violins and violas already had collection pages. The cello inventory had no equivalent grouping by maker, origin, size or price, and the bows still needed splitting by instrument.
- ProblemA narrow audience by design.The buyers are professional musicians, teachers, advanced students and estates. Nothing on the site is aimed at beginners, so beginner searches in this category are not targets.
THE RESULT
Ten months, six numbers
Every figure comes from Google Search Console for washingtonfineviolins.com, November 2025 to August 2026. Keyword counts are the same Search Console data read through Ahrefs. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 06462August 2026, from 154 in November 2025, the first full month on record
- Impressions per month02 / 0611,336August 2026, from 1,899 in November 2025
- Ranking keywords03 / 061,054from 399 in the first 90 days
- Keywords in the top 304 / 06185from 26 in the first 90 days
- Clicks per 90 days05 / 061,229from 581 in the first 90 days
- Ten-month total06 / 063,168clicks, from 63,637 impressions
The month it turned
January 2026 set a new floor
Clicks were 162 in December 2025 and 287 in January 2026. No month since has fallen below 273. January falls in a busier time of year for the shop, so some of that step may be seasonal. February and March sit outside it. February held at 273 and March rose to 373.
December 2025
162
New floor
January 2026
287
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
462Aug 26
12Aug 26
SEARCH FOOTPRINT
From 399 keywords to 1,054
Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days of the window against the last 90, both measured after Google’s September 2025 change.
Keywords ranking
2.6× more3991,054
In the top 10
452
In the top 3
185
Clicks per 90 days
1,229
A separate unit from the keyword bars: clicks recorded inside each 90-day window.
The three keyword measures share one scale, with 1,054 as the widest measure. Clicks are shown separately. Keyword counts are Search Console data read through Ahrefs, which matches the Search Console export month for month through August 2026. Clicks per 90 days come from the Search Console export. First 90 days: 1 November 2025 to 29 January 2026. Last 90 days of the window: 3 June to 31 August 2026.
The website
See the site behind the numbers
Every result in this case study was measured on washingtonfineviolins.com. This is its homepage on desktop and on a phone.
Visit washingtonfineviolins.com
THE WORK
Structure first. Then the keyword plan.
Taken from our project records and the client’s onboarding answers. These are the planning deliverables. The records do not log the date each page went live.
- 01Sept 2025 – Mar 2026
Onboarding and collection structure
- Onboarding questionnaire completed 17 September 2025
- Services and markets set: sales, appraisals, consignment and repairs, for players and estates across DC and the Mid-Atlantic
- February: nine cellos mapped into about 24 collections by origin, size, price, period, region, grade, school and maker
- Collections named the way players search, such as “7/8 cellos” rather than “smaller cellos”. A “price on request” collection was dropped.
- March: 41 bows split into violin, viola and cello collections, matched to the site’s existing URL structure
154 → 373monthly clicks, November 2025 to March 2026 - 02July 2026
Then the professional keyword plan
- 48 informational keywords, chosen strictly for professional and advanced players
- Grouped by violins, violas, cellos and bows, plus cross-category topics: investment, certificates, provenance, appraisal and consignment
- Each keyword mapped to two live collection or service pages, so every article links back toward the inventory
- Cross-category topics set to be written first, as they lead naturally to the appraisal and consignment pages
26 → 185keywords in the top 3, first 90 days against the last 90 days of the window
THE FULL RECORD
Month by month
Every month from November 2025 to August 2026, with its real numbers. August was the highest month in the window, at 462 clicks.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Nov 25 | 154 | 1,899 | 13.1 |
| Dec 25 | 162 | 2,353 | 14.2 |
| Jan 26 | 287 | 4,303 | 13.6 |
| Feb 26 | 273 | 4,386 | 12.2 |
| Mar 26 | 373 | 6,404 | 12.1 |
| Apr 26 Dip | 316 | 7,152 | 13.3 |
| May 26 | 344 | 8,046 | 12.5 |
| Jun 26 | 441 | 9,035 | 11.6 |
| Jul 26 Dip | 356 | 8,723 | 11.6 |
| Aug 26 | 462 | 11,336 | 12.0 |
Search Console data for this property starts on 20 October 2025, after Google stopped serving 100 results per page in mid-September 2025, so every month here is counted the same way. October 2025 holds 12 days and is left out. This page covers November 2025 to August 2026 only.
What it added up to
From 154 clicks a month to 462, with every month accounted for
- 01 / 04A wider footprintThe site appeared for 1,054 keywords in the last 90 days of the window, compared with 399 in the first 90 days. 452 of them ranked in the top ten, up from 150.
- 02 / 04More of it in the top three185 keywords sat in the top three, up from 26. Clicks per 90 days more than doubled across the same windows, from 581 to 1,229.
- 03 / 04Three times the clicksAugust 2026 was the best month in the window at 462 clicks, three times November 2025, and outside the shop’s usual busy periods.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console, for every month in the window. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for washingtonfineviolins.com, November 2025 to August 2026, keyword counts from the same Search Console data via Ahrefs, and Webtec project records.
- Clicks per month
- 462
- Impressions per month
- 11,336
- Ranking keywords
- 1,054
- Keywords in the top 3
- 185
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