Education nonprofitSEOWebsite + SEO
181 clicks in June 2025. 1,353 in August 2026.
The Village Method is an education nonprofit that supports K-12 students, their families and their schools in California, Georgia and Illinois. We onboarded them in May 2025 and manage the website. Monthly clicks went from 181 in June 2025, the first full month after onboarding, to 1,353 in August 2026. August to August, that is 141 to 1,353. Here is every month from June 2025 to August 2026, including a two-week drop in June 2026 and the month Google changed how it counts.
August 2026 monthly clicks
1,353
The latest full month in the reporting window.
August 2025, same month a year earlier141
- Client
- The Village Method
- Sector
- Education nonprofit
- Work
- Website + SEO
- Onboarded
- 16 May 2025
- Measured
- Jun 25 – Aug 26
WHERE IT STARTED
Page three, and a quiet summer
Search Console’s record for thevillagemethod.org starts on 20 May 2025, four days after onboarding. In June 2025, the first full month, the site earned 181 clicks from 29,385 impressions at an average position of 22.8. That is page three. That position was measured before Google changed how it counts in September 2025, so we show it as a starting point only and compare positions from October 2025 onward.
The verified starting point
The search baseline
- Avg position, Jun 2025
- 22.8
- Clicks, Jun 2025
- 181
- Impressions, Jun 2025
- 29,385
- Clicks, Aug 2025
- 141
- Best single day, Jun – Aug 2025
- 12
- ProblemRanking too deep to earn a click.181 clicks from 29,385 impressions is a click-through rate of 0.6%. At an average position of 22.8, most of the people shown the site never reached it.
- ProblemA summer slide.Clicks fell from 181 in June to 167 in July and 141 in August 2025. At onboarding the client told us families focus on programmes from August to October, and school districts choose contracts from January to April.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page, which changed how impressions and position are counted. Here, weekly impressions held between about 9,300 and 10,400 while average position went from 26.5 in the week of 1 September to 8.1 in the week of 15 September. We treat most of that move as a reporting change, not a result.
- ProblemNew to SEO.At onboarding the client described themselves as new to the process. An agency had worked on the site before, and Webtec was managing the website.
THE RESULT
June 2025 to August 2026, six numbers
Every figure comes from Google Search Console for thevillagemethod.org. Clicks are compared with June 2025, the first full month after onboarding, and with the same months a year earlier. Impressions and position are compared only from October 2025, after Google’s counting change. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 061,353August 2026, from 181 in June 2025, the first full month after onboarding
- August, year on year02 / 069.6×1,353 clicks in August 2026, against 141 in August 2025
- Impressions per month03 / 06157,552August 2026, from 47,428 in October 2025, the first full month after Google’s change
- Months averaging top 1004 / 0611 of 11every month from October 2025 to August 2026, between 4.8 and 8.7
- Months over 700 clicks05 / 069every full month from November 2025 to August 2026 except June 2026. None before November passed 250.
- Summer clicks, June to August06 / 062,636in 2026, from 489 in the same three months of 2025
The month it turned
Clicks nearly quadrupled in November 2025
Clicks were 243 in October 2025 and 936 in November. The step came in a single week: 77 clicks from 3 to 9 November, then 258 from 10 to 16 November. Average position barely moved, 7.2 to 7.6, while impressions rose from 47,428 to 125,943. The site was being shown for far more searches, not ranking higher for the same ones. Our records do not date individual tasks, so we do not tie the step to one piece of work.
October 2025
243
Step change
November 2025
936
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
1,353Aug 26
7.4Aug 26
SEARCH FOOTPRINT
From 1,041 impressions a day to 3,310
Clicks are the outcome. Reach widened alongside them. This compares the same three months a year apart, June to August 2025 against June to August 2026, so the school calendar is the same on both sides.
Impressions per day
3.2× more1,0413,310
Days with 20+ clicks
68
Impressions per 92 days
304,492
Clicks per 92 days
2,636
A separate unit from reach: clicks recorded inside each 92-day window.
Impressions per day is the 92-day total divided by 92. Summer 2025: 1 June to 31 August 2025. Summer 2026: 1 June to 31 August 2026. Before mid-September 2025, Google counted impressions more freely. Counting is stricter now, so if anything the growth in impressions is understated, and average position is left out of this comparison. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
THE WORK
What we were asked to build on
Taken from the client’s onboarding questionnaire of 16 May 2025. It sets out what they told us at the start. It is not a dated log of the work, and we do not attribute specific pages or tasks to particular months.
- 0116 May 2025
Onboarding
- Programmes documented: academic support and enrichment for K-8, ScholarPrep Nation for grades 8 to 12, a collaborative for parents, and training for educators and after-school staff
- Also on the list: cultural events, mini-assemblies and workshops, and an externship programme for college students
- Audience set: school districts, school leaders, principals and parents
- Markets set: California, Georgia and Illinois
- Webtec managing the website, with a blog already in place
181 clicksin June 2025, the first full month after onboarding and the baseline for this page - 02From the same questionnaire
The content brief
- Voice: friendly and conversational, educational and step by step
- Benchmark: follow the content practices of leaders in the field
- Keep it simple: no technical jargon, no outdated practices
- Timing: families focus on programmes from August to October, mainly college access and readiness. School districts choose contracts from January to April.
0 → 68days with 20 or more clicks, June to August 2025 against the same months of 2026
THE FULL RECORD
Month by month
Every month of the record, with its real numbers. Clicks peaked at 1,603 in December 2025. Daily figures were unusually low from 8 to 22 June 2026 and recovered from 23 June, and August was the strongest month since January. August is the headline month on this page, not December, because it is the latest full month.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| May 25 12 days | 100 | 13,776 | 19.1 |
| Jun 25 Baseline | 181 | 29,385 | 22.8 |
| Jul 25 | 167 | 32,328 | 20.2 |
| Aug 25 | 141 | 34,088 | 28.5 |
| Sep 25 Google change | 227 | 41,311 | 13.5 |
| Oct 25 | 243 | 47,428 | 7.2 |
| Nov 25 | 936 | 125,943 | 7.6 |
| Dec 25 Peak | 1,603 | 234,722 | 6.3 |
| Jan 26 | 1,398 | 317,241 | 6.0 |
| Feb 26 | 1,119 | 196,321 | 6.0 |
| Mar 26 | 991 | 195,424 | 4.8 |
| Apr 26 | 826 | 155,273 | 6.2 |
| May 26 | 743 | 113,598 | 8.7 |
| Jun 26 Dip | 479 | 55,921 | 8.1 |
| Jul 26 | 804 | 91,019 | 8.7 |
| Aug 26 | 1,353 | 157,552 | 7.4 |
| Sep 26 19 days | 944 | 108,414 | 6.4 |
Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way. The measured window is June 2025 to August 2026. May 2025 (12 days) and September 2026 (19 days) are partial months, listed for completeness.
What it added up to
From 181 clicks a month to 1,353, with every month accounted for
- 01 / 04A stronger summer, on the same calendarJune to August 2026 brought 2,636 clicks, against 489 in the same three months of 2025. In summer 2025 no day reached 20 clicks. In summer 2026, 68 days did, despite the two-week drop in June.
- 02 / 04Top 10, every month since OctoberFrom October 2025 to August 2026 the average position stayed inside the top 10 every month, between 4.8 and 8.7, while monthly impressions rose from 47,428 to 157,552.
- 03 / 04Articles carry the reachAcross the full Search Console export, 20 May 2025 to 19 September 2026, the article on K-12 education rankings by state earned 4,621 clicks and the one on honors in the Common App 2,578. The homepage earned 643.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console, for every month on record, including the month Google changed how it counts. No modelling, no projections.
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Where the numbers come from
Figures: Google Search Console for thevillagemethod.org, June 2025 to August 2026, with partial months May 2025 and September 2026 shown separately, and the client’s onboarding questionnaire of 16 May 2025.
- Clicks per month
- 1,353
- August, year on year
- 9.6×
- Impressions per month
- 157,552
- Months averaging top 10
- 11 of 11
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