Skip to content

GLOSSARY

What is vanity metric?

DEFINITION

A vanity metric is a number that looks good but does not guide a decision, such as page views, followers or impressions. If you would not know what to do differently when it moves, it is vanity.

Pair these numbers with a conversion measure, for example visits with qualified enquiries, or drop them from the main report.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.