Bone health screeningSEOContent

1,621 clicks in October. 2,172 in August. Twelve months.

Precision Bone Imaging offers radiation-free bone density and quality scans through locations in California, Arizona, Colorado and beyond. The site launched with Webtec on 1 September 2025 and we onboarded the account for SEO on 25 September. From October 2025, the first full month, to August 2026, monthly Google clicks went from 1,621 to 2,172 and impressions from 23,369 to 160,534. Here is every month from 24 September 2025 to 31 August 2026.

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August 2026 monthly clicks

2,172

The last full month in the reporting window, and the highest in it.

October 2025, first full month1,621

Client: Precision Bone Imaging
Sector: Bone health screening
Work: SEO + content strategy
Onboarded: 25 Sept 2025
Measured: Sept 25 – Sept 26

WHERE IT STARTED

Found for a few searches, not many

In October 2025, the first full month after onboarding, precisionboneimaging.com earned 1,621 clicks from 23,369 impressions at an average position of 6.7. A reasonable start. Underneath, two searches did most of the work. The keyword baseline below uses the first 90 days of data, 24 September to 22 December 2025.

The verified starting point

The search baseline

Clicks, October 2025: 1,621
Impressions, October 2025: 23,369
Avg position, October 2025: 6.7
Keywords ranking, first 90 days: 1,697
Top 3 keywords, first 90 days: 364

ProblemTwo searches did most of the work.Of 2,618 keyword-level clicks in the first 90 days, 1,395 came from two searches: “rems scan near me” with 873 and the brand name with 522.
ProblemA narrow footprint.Across the first 90 days, 1,697 queries returned the site anywhere in search, and 364 of them in the top three.
ProblemNo blog yet.At onboarding on 25 September 2025 the client told us there was no blog on the site, and that they wanted one.
ProblemDemand that moves with the calendar.By the client’s own account, May and October are busy months, and late December and the summer are quieter. The monthly figures below are worth reading with that in mind.

THE RESULT

Twelve months, six numbers

Every figure comes from Google Search Console for precisionboneimaging.com, with keyword counts taken from the same data via Ahrefs. Nothing modelled, nothing extrapolated.

Clicks per month01 / 062,172August 2026, from 1,621 in October 2025, the first full month
Impressions per month02 / 06160,534August 2026, from 23,369 in October 2025
Ranking keywords03 / 0614,858most recent 90 days, from 1,697 in the first 90
Keywords on page one04 / 0611,685from 1,022 in the first 90 days
Keywords in the top 305 / 068,574from 364 in the first 90 days
Twelve-month total06 / 0616,524clicks, September 2025 to August 2026, from 650,340 impressions

The month it turned

Clicks more than doubled from the March low

February and March 2026 were the weakest full months, with March at 980 clicks. From there, clicks rose in four of the next five months and reached 2,172 in August, the highest month in the window. Impressions grew alongside them, from 35,792 in March to 160,534 in August.

Low point

March 2026 clicks

980

August 2026 clicks

2,172

MONTH BY MONTH

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per monthSeptember 2025 holds 7 days of data, from 24 September. It is marked. September 2026 holds 19 and is shown separately.

2,172Aug 26

Average positionLower is better, so this axis is inverted. Position moved from 6.7 to 8.8 while impressions grew almost sevenfold.

8.8Aug 26

SEARCH FOOTPRINT

From 1,697 keywords to 14,858

Clicks are the outcome. The search footprint widened much faster than they did. This compares the first 90 days of data against the most recent 90, measured in Search Console.

Keywords ranking

8.8× more

1,69714,858

On page one
11,685
In the top 3
8,574
Clicks per 90 days
5,824
A separate unit from the keyword bars: all Search Console clicks recorded inside each 90-day window.

The three keyword measures share one scale, with 14,858 as the widest measure. Clicks are shown separately. First 90 days: 24 September to 22 December 2025. Most recent 90: 20 June to 17 September 2026, the last day in Ahrefs’ Search Console sync. Page one and top 3 use Ahrefs’ position bands, 1 to 3 and 4 to 10, which group keywords by rounded average position. Many of the added keywords are long, specific searches: the 8,574 in the top 3 drew 26,981 impressions between them. Both windows start after Google’s mid-September 2025 reporting change. Search Console data via Ahrefs.

The website

See the site behind the numbers

Every result in this case study was measured on precisionboneimaging.com. This is its homepage on desktop and on a phone.

Visit precisionboneimaging.com

Precision Bone Imaging homepage on desktop, with the headline Radiation-Free Scans For Better Bone Health, a green Start Your Journey button, a 5.0 out of 5 stars from 65 reviews rating and a photo of a smiling woman holding her bone scan report

Precision Bone Imaging homepage on a phone, with the same headline, a green Start Your Journey button, the review rating and the bone scan photo below

THE WORK

Measure first. Then a content plan.

Taken from our project records. They record scope, plans and decisions rather than a dated task log, so this is what they support and no more.

01From Sept 2025
Launch, onboarding and measurement
- Site live with Webtec from 1 September 2025
- Onboarding questionnaire 25 September 2025: scans, the Bone Health Blueprint programme and partner locations
- Priority markets from the client: California, Arizona and Colorado, with more areas to come
- Reporting from Search Console, GA4 and Bing Webmaster Tools, with Google and Bing figures kept apart
- Location pages checked against analytics: 51 canonical pages under /book-now/, not the 73 URL variants GA4 listed
1,621 → 2,172monthly clicks, October 2025 to August 2026
02Content strategy
A blog, planned around real searches
- Blog started after onboarding, with 20 articles in our records by August 2026
- Keyword research across about nine clusters of long-tail questions, from bone density scans and REMS to menopause, family history, nutrition and exercise
- Topics the client asked for: REMS against DEXA, bone density scans, fracture prevention, family history and menopause
- Cannibalisation rules against the existing articles, such as no fourth piece on increasing bone density
1,697 → 14,858keywords ranking, first 90 days against the most recent 90

THE FULL RECORD

Month by month

Every month of the window, with its real numbers. July and August 2026 were the two highest months, as the site began to appear for far more searches.

Month	Clicks	Impressions	Avg position
Sep 25 Onboarded 25 Sept 7 days	247	3,036	8.1
Oct 25	1,621	23,369	6.7
Nov 25	1,531	24,394	7.2
Dec 25	1,564	27,456	7.3
Jan 26	1,756	37,920	7.4
Feb 26	1,120	32,265	8.4
Mar 26 Dip	980	35,792	9.9
Apr 26	1,219	45,900	8.8
May 26	1,294	56,986	10.1
Jun 26	1,240	81,280	9.3
Jul 26	1,780	121,408	8.9
Aug 26	2,172	160,534	8.8
Sep 26 19 days	1,638	97,042	7.2

Window: 24 September 2025 to 31 August 2026, with 1 to 19 September 2026 shown as a part month. The record starts on 24 September 2025, the first day of Search Console data after the 1 September launch, so every row postdates Google’s mid-September 2025 reporting change and positions compare like with like.

What it added up to

From 1,697 ranking keywords to 14,858, with every month accounted for

01 / 04A much wider footprintThe site appeared for 14,858 keywords in the most recent 90-day window, compared with 1,697 in the first 90 days. 11,685 of them now sit on page one.
02 / 04More clicks, from more searchesClicks per 90 days went from 4,551 to 5,824, and impressions from 71,440 to 401,535. The two searches that led at the start brought 1,395 of those first 4,551 clicks and 519 of the latest 5,824, so the growth came from the wider set.
03 / 04The best months came in summerJuly and August reached 1,780 and 2,172, the two highest months in the window, in a summer the client had described as quieter. The timing is the signal here, not a claim of causation.
04 / 04Measured the whole wayEvery Google figure here comes from Search Console, for every month in the window. Bing figures are labelled as Bing. No modelling, no projections.

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Where the numbers come from

Figures: Google Search Console for precisionboneimaging.com, 24 September 2025 to 19 September 2026, Search Console keyword data via Ahrefs to 17 September 2026, Bing Webmaster Tools AI performance data from 1 November 2025 to 18 August 2026, and Webtec project records.

Clicks per month: 2,172
Impressions per month: 160,534
Ranking keywords: 14,858
Keywords on page one: 11,685

Compare with the Open Index benchmarks

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