17 clicks in 21 days. 1,871 in July. Twelve months.

We rebuilt moduulize.com, launched it on 20 September 2025, then worked the search foundation for a year. The site went from 183 ranking keywords to 7,997, and from average position 39.2 to 7.0. Here is every month of it, including the one that went backwards.

Client
Moduulize
Sector
Modular construction
Work
Rebuild + SEO
Launched
20 Sept 2025
Measured
Aug 25 – Aug 26

Where it started

A site nobody could find

In the 21 days captured in August 2025, moduulize.com averaged position 39.2. That is page four. Search Console recorded 17 clicks and 941 impressions. The keyword baseline below uses the verified first 90-day window.

The verified starting point

The search baseline

Avg position, Aug 2025, 21 days
39.2
Clicks, Aug 2025, 21 days
17
Impressions, Aug 2025, 21 days
941
Keywords ranking, first 90 days
183
Top 3 keywords, first 90 days
9
  • No visibility to work with.Under a thousand impressions across 21 days is not a traffic problem, it is an absence. There was nothing to optimise toward.
  • Ranking too deep to earn a click.At position 39.2 a page is seen by almost nobody, which is exactly what 941 impressions and 17 clicks describes.
  • Almost no keyword footprint.Across the first 90 days, 183 queries returned the site anywhere in search, and only 9 of them in the top three.
  • The site itself appeared to be the constraint.The work started with a rebuild, giving Google a new set of pages to evaluate before the search programme continued.

The result

Twelve months, six numbers

Every figure comes from Google Search Console for moduulize.com. Nothing modelled, nothing extrapolated.

Clicks per month

1,871

from 17 in August 2025, a 21-day partial period

01 / 06

Impressions per month

107,462

from 941 in August 2025, a 21-day partial period

02 / 06

Average position

7.0

July 2026, from 39.2 in the 21-day August 2025 period

03 / 06

Ranking keywords

7,997

from 183 in the first 90 days

04 / 06

Keywords in the top 3

3,232

from 9 in the first 90 days

05 / 06

Twelve-month total

7,797

clicks, from 605,899 impressions

06 / 06

The month it turned

The largest position shift coincided with launch

Average position was 31.9 in September 2025, the month the new site went live. In October, the first full month on the new build, it was 12.1. That is the strongest single fact in the record.

Live 20 Sept

September 2025

31.9

October 2025

12.1

Month by month

The full arc

Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.

Clicks per month

August 2025 holds 21 days of data. August 2026 holds 9. Both are marked.

Clicks

Jul 26: 1,871 clicks, 107,462 impressions, position 7.0.

Aug 26: 5739 days of data. Kept off the monthly line so it does not read as a cliff.

Average position

Lower is better, so this axis is inverted. December 2025 got worse before it got better.

Position

Jul 26: position 7.0, 1,871 clicks and 107,462 impressions.

Aug 26: 6.89 days of data. Shown here for completeness, not joined to the monthly line.

Search footprint

From 183 keywords to 7,997

Clicks are the outcome. The search footprint widened alongside them. This compares the first 90 days of the engagement against the most recent 90, measured in Search Console.

Keywords ranking

1837,997

First 90 days compared with the most recent 90 days in Search Console.

In the top 10

48→6,482

In the top 3

9→3,232

Clicks per 90 days

38→938

A separate unit from the keyword bars: clicks recorded inside each 90-day window.

The three keyword measures share one scale, with 7,997 as the widest measure. Clicks are shown separately. First 90 days: 11 August to 9 November 2025. Most recent 90: 13 May to 11 August 2026.

Primary evidence

Straight from Search Console

Google’s own report for the same twelve months.

Google Search Console performance report for moduulize.com across sixteen months: 7.8K total clicks, 609K total impressions, 1.3% average click-through rate and 7.2 average position, with both lines climbing from near zero in August 2025.
Search Console, moduulize.com, sixteen-month view. 7.8K clicks, 609K impressions, 1.3% CTR, average position 7.1. That 7.2 is the aggregate across all twelve months. The 7.0 above is July 2026 on its own.

The work

A rebuild first. Then the technical work.

Taken from our project records and work log.

01

Aug – Sept 2025

Rebuild and launch

  • Foundational setup delivered for client review
  • Structured review round, comments held against the live pages
  • First-draft design, then a production QC pass before deployment
  • Live 20 September 2025: performance grade 93/100, 1.54s load, 2.2 MB, 49 requests
  • Plugins, themes, database, WordPress and PHP updated. SSL on. Site indexed.
31.9 → 12.1average position, September to October 2025, the first full month on the new build
02

Technical SEO

Then we tuned it

  • Fixed indexability (noindex) issues
  • Rewrote meta descriptions across four pages
  • Fixed social share (Open Graph) tags
  • Cleaned up 301 redirects and 404s on a monthly basis
  • Improved page speed and fixed a page timeout
  • Eighteen technical issues tracked in total
758 → 1,902keywords in the top 3, May 2026 against July 2026, either side of this work

The full record

Every month, including the bad one

December 2025 average position slipped to 16.5 before recovering. It is in the table because leaving it out would make the rest less believable.

MonthClicksImpressionsAvg position
Aug 25 21 days1794139.2
Sep 25 Live 20 Sept351,65131.9
Oct 25342,58012.1
Nov 25454,90511.4
Dec 25 Dip548,41116.5
Jan 2620233,5839.2
Feb 2644861,3435.6
Mar 2661967,3695.7
Apr 2695686,4686.5
May 261,52598,8257.4
Jun 261,418103,6947.2
Jul 261,871107,4627.0
Aug 26 9 days57328,6676.8

What it added up to

From 183 ranking keywords to 7,997, with every month accounted for

01 / 04

A much wider footprint

The site appeared for 7,997 keywords in the most recent 90-day window, compared with 183 in the first 90 days.

02 / 04

Depth, not just breadth

3,232 keywords now sit in the top three. Ranking on page one is visibility. Ranking in the top three is where clicks actually happen.

03 / 04

The largest shift coincided with launch

Average position was 31.9 in the September launch month and 12.1 in October, the first full month on the new build. The timing is the signal here, not a claim of causation.

04 / 04

Measured the whole way

Every figure here comes from Google Search Console, including the month that went backwards. No modelling, no projections.

Your turn

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Figures: Google Search Console for moduulize.com, August 2025 to August 2026, and Webtec project records.

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