Skip to content

GLOSSARY

What is cart abandonment? (abandoned cart rate)

DEFINITION

Cart abandonment is when a shopper adds items to a cart but leaves without ordering. Baymard Institute puts the average rate at 70.22% across 50 studies.

The rate includes people who were only browsing. Baymard’s list of reasons is led by extra costs at 40%, so showing total cost early is the first fix.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.