For gyms, studios and sports clubs
Gym marketing that turns first classes into members.
People book a trial near home or work and decide fast. Your site, search and social ads make your gym the one they pick, then help them stay.
- More members from every channel
- Every call and form tracked
- No setup fee
YOUR FITNESS BUSINESS
OPEN
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSTUCK ON THE COUNTER
Six notes every local owner has stuck up.
Reviews, hours and not enough time. Here is what owners tell us, and what we write underneath.
January fills up, then the classes empty out.
We get a rush of sign-ups at New Year and in September. By spring the back row is empty and we are discounting again.
OUR FIX
A plan that spreads demand across the year, with programs and pages for the reasons people start at any time.
SEO and adsPeople book a free class and never come back.
The trial is booked, sometimes they even show up, and then nothing. Nobody knows which offer or follow-up works.
OUR FIX
A trial flow tracked from booking to attendance to join, and follow-ups tested until they work.
Conversion and web toolsThe studio down the road has more reviews.
Our members love us, but they rarely post. The newer place has more stars and shows up first.
OUR FIX
A review routine that asks every member the same way at the same point, within the FTC and Google rules.
SEOWe are not sure what we can say in our ads.
Before-and-after posts, weight-loss promises and influencer deals feel risky. Meta keeps rejecting our ads and we do not know why.
OUR FIX
Copy built on what members typically achieve, ad wording that avoids body call-outs, and clear disclosure for ambassadors.
Copywriting and adsOur join page and our contract do not match.
The website says one thing about terms and cancellation, the paper contract says another, and members complain.
OUR FIX
A join page that shows price, term, renewal and how to cancel, checked against your contract with your counsel.
Website redesignWe coach all day. Marketing happens when we remember.
The owner teaches classes, runs the front desk and does the books. Posts and ads happen in bursts, and nobody measures them.
OUR FIX
A named growth manager and a project manager, accountable for the plan and the monthly numbers.
Growth Manager
A DAY OF “NEAR ME”
Four searches decide your day.
People choose a local business in the moment. Here are four moments from an ordinary day, and what your business has to show in each.
- 6:10 am
“gym open now near me”
THEY NEED TO SEE
Today's hours, a clear map pin and a day pass or first visit they can book on the spot.
Business profile and SEO - 12:30 pm
“pilates classes for beginners near work”
THEY NEED TO SEE
A timetable that works on a phone, beginner levels marked, coach bios and a trial they can book.
Website and conversion - 7:45 pm
“kids martial arts classes, what age can they start”
THEY NEED TO SEE
A page for each age group with times, what a first class looks like and an honest answer a parent or an AI assistant can quote.
AI search and copywriting - 10:15 pm
“is this gym hard to cancel”
THEY NEED TO SEE
Plain membership terms before checkout, recent reviews with owner replies and a cancellation path as simple as joining.
Growth Manager
YOUR GROWTH MANAGER
Your gym or studio gets a growth manager who understands fitness.
A growth manager is the person accountable for growing your business online. Yours is briefed on how fitness businesses win and keep members: map results, reviews, timetables, trial offers and membership terms. They also know the rules on cancellation, testimonials and health claims, and how AI search is changing how people pick a gym. They are your number one contact, alongside your project manager or specialist.
Your monthly checklist
- TrialsBooked, attended and joined, and what brought them in.
- ReputationNew reviews and replies, checked every month.
- RetentionEarly attendance and cancellations, and what they tell us.
- Next stepOne clear recommendation, and a monthly meeting.
ALREADY KNOWS
What your growth manager brings on day one
- How people choose a gym, studio or club: distance, schedule, reviews, coaches and the first class
- Why a trial that is easy to book and followed up well beats a bigger discount
- What ROSCA and state automatic renewal laws mean for the join page and the cancel flow
- Why state health club laws shape contract wording, cancellation periods and refunds
- What the FTC says about transformation stories, typical results and weight-loss claims
- How Meta and Google treat health-related ads and audience targeting
- What changes when your members are children, from photos to apps
- Why cost per new member, and members who stay, matter more than clicks
Owns the plan
Decides what to do next, and in what order, so you can stay on the floor coaching.
Meets you every month
A monthly meeting to review trials, attendance, joins and reviews by source, and agree the priorities.
Recommends, honestly
Clear advice, including when a discount, a channel or a new program is not worth it yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many gyms, studios and clubs start there and add services when they are ready. Established businesses can keep a growth manager on its own.
WHAT WE DO FOR YOUR BUSINESS
Pick a sticker to see how we help.
9 services built around how people choose a fitness business. Start with your growth manager, or with any one service.
Growth Manager
START HEREOne accountable person deciding what to do next.
YOU GETSomeone whose job is making sure your growth online succeeds.
See the growth manager service- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
- Useful on its own, and stays with you as you add services
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on local businesses’ profiles and sites, and the fix for each. Platform and messaging rules vary, so check yours.
DON’T
DO
Make cancelling harder than joining.
Offer an exit as simple as the sign-up, and follow your state’s rules.
Hide the term and renewal below the join button.
Show price, term, renewal and how to cancel before payment.
Post transformations with a “results not typical” line.
Show what members typically achieve, or tell a different story.
Write ads about the viewer’s body.
Write about the class, the coach and the habit.
Trade a free class for a five-star review.
Ask every member the same way, with no reward.
Give ambassadors free memberships with no rules.
Require a clear #ad or “Ad:” at the start of every post.
Count likes and clicks.
Count trials, joins and members who stay.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for local businesses because the neighbourhood, the platforms and the rules are specific. So month one is research, and you see the output of every step.
- 1
We map your neighborhood
Who appears on the map and in search for your programs, what their timetables, offers and reviews show, and what an AI assistant recommends when someone asks.
YOU GETA market map of your local competitors
- 2
We follow your trials
We trace where trials come from, how many show up and how many join, so every channel can be judged on new members, not clicks.
YOU GETA source-to-member picture of your pipeline
- 3
We check the rules
We read the cancellation, automatic renewal, review, testimonial, health-claim and ad platform rules that apply to your business, and flag risks before anything is published. You or your counsel have the final word.
YOU GETA compliance checklist for your join page, ads and content
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to trials, joins and reviews and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in fitness and sports
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
4-Fitness
Website design and build
Base 1520
Website redesign
YOUR TURN
Let us look at your fitness business’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows local.
Book a call, or send us your details and a strategist will review your online presence by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your fitness business, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions local owners ask.
What does a growth manager actually do for a gym or studio?
Your growth manager owns the plan for growing your business online. They review your trials, joins and reviews by source each month and recommend what to do next. They meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many gyms and studios start there, and established ones can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your business and how many locations and programs you run, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee more members or a top spot on the map?
No, and be wary of anyone who does. Search engines, maps, ad platforms and AI assistants change, and your results also depend on your area, your competition, your offer and your reviews. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Can you make our membership terms and cancellation compliant?
We read the federal and state rules that apply to your join page, renewal and cancellation flow, and flag risks before anything goes live. We are not your lawyer. Your counsel has the final word on contract wording, cancellation periods and refunds, because state health club and automatic renewal laws differ.
Can we still use member transformations and influencers?
Yes, done honestly. We help you tell real member stories with what members typically achieve, avoid weight-loss claims you cannot prove, and set a simple disclosure rule for ambassadors and staff. That keeps your ads approved and your content within the FTC’s guides.
What do you need from us to start?
Your website address and access to your Google Business Profile, booking system and analytics if you have them. Then a short call about your programs, locations and the members you most want. If you can share where your last few months of trials and joins came from, even better. The audit itself is free.
