Skip to content

GLOSSARY

What is enhanced conversions?

DEFINITION

Enhanced conversions improve conversion measurement by sending hashed first-party data, such as an email address, with a conversion. Google matches it to signed-in accounts that engaged with your ads.

Google states it uses one-way SHA256 hashing and reports only privacy-safe conversions. You still need a lawful basis and clear disclosure.

Rated by our clients

Don't take our word for it.

Some of the businesses we have worked with

Your cookies, your call

We use only the cookies this site needs to work. If you say yes, we also turn on Google Analytics to see what works, and our live chat, which records how you use the site so we can help you faster. Nothing optional runs until you choose. See our cookie policy.