Outdoor design-buildSEOContent
107 page-one keywords in January. 248 in August. Eight months.
Creative BP, trading as Creative Design Build, designs and builds outdoor spaces across Metro Detroit. We onboarded the account on 23 December 2025, and the new site went live on 31 March 2026. From January to August 2026, the number of keywords creativebp.com ranked for on Google’s first page rose from 107 a month to 248, and average position moved from 39.4 to 14.6. Here is every month from 17 December 2025 to 31 August 2026.
August 2026 page-one keywords
248
The last full month in the reporting window.
January 2026107
- Client
- Creative BP
- Sector
- Outdoor design-build
- Work
- SEO + content
- Onboarded
- 23 Dec 2025
- Measured
- Dec 25 – Aug 26
WHERE IT STARTED
Visible, but too deep to be chosen
In January 2026, the first full month after onboarding, creativebp.com averaged position 39.4 in Google. That is page four. 107 keywords ranked on page one and 37 in the top three. The keyword baseline below also uses the first 90 days of 2026, 1 January to 31 March.
The verified starting point
The search baseline
- Avg position, Jan 2026
- 39.4
- Page-one keywords, Jan 2026
- 107
- Top 3 keywords, Jan 2026
- 37
- Page-one keywords, first 90 days
- 234
- Top 3 keywords, first 90 days
- 87
- ProblemRanking too deep to earn a click.At an average position of 39.4, the typical result sat on page four, where few searchers look. January brought 6,835 impressions and 90 clicks.
- ProblemClicks that came from the name.In the first 90 days, page-one queries brought 72 clicks. 63 of them came from searches for the company’s own names, such as “creative design build associates”.
- ProblemA site waiting to be replaced.At onboarding the client told us another company was managing the website until the Webtec launch.
- ProblemA seasonal business.By the client’s own account, March to June is very busy and November to February is quiet. January sits in the quiet season, so part of any later rise in impressions is the calendar. Keyword positions are less exposed to it.
THE RESULT
Eight months, six numbers
Every Google figure comes from Search Console for creativebp.com, read through Ahrefs. The last is from Bing. Nothing modelled, nothing extrapolated.
- Keywords on page one01 / 06248in August 2026, from 107 in January 2026
- Keywords in the top 302 / 06123in August 2026, from 37 in January 2026
- Average position03 / 0614.6August 2026, from 39.4 in January 2026
- Top 3 keywords, 90 days04 / 061833 June to 31 August 2026, from 87 in the first 90 days of 2026
- Impressions per month05 / 069,805August 2026, from 6,835 in January 2026
- Bing Copilot citations, 28 days06 / 06103from 64 in the first 28 days of Bing’s export. Citations, not visits
After the new site
Top-three keywords rose every month after launch
The new site went live on 31 March 2026. In April, its first full month, 52 keywords ranked in the top three. The count rose every month after that: 69 in May, 80 in June, 102 in July and 123 in August. Page-one keywords rose every month over the same stretch, from 119 to 248.
Live 31 Mar
April 2026
52
August 2026
123
MONTH BY MONTH
The full arc
Two measures, two charts. Keyword counts and position sit on different scales, so putting them on one axis would flatter the story.
248Aug 26
14.6Aug 26
SEARCH FOOTPRINT
From 234 page-one keywords to 407
The monthly counts above are one view. This one compares the first 90 days of 2026 against the last 90 days in the window, counting every search the site averaged a first-page position for.
Keywords on page one
1.7× more234407
On page one
407
In the top 3
183
Clicks per 90 days
298
A separate unit from the keyword bars: all Search Console clicks recorded inside each 90-day window.
The two keyword measures share one scale, with 407 as the widest. Clicks are shown separately. First 90 days: 1 January to 31 March 2026. Most recent 90: 3 June to 31 August 2026. Ahrefs holds no keyword rows for 3 June, so that window has 89 days of keyword data. Page one means an average position of 10 or better across the window, top 3 an average position of 3 or better. January and February fall in the client’s quiet season. Search Console data via Ahrefs.
The website
See the site behind the numbers
Every result in this case study was measured on creativebp.com. This is its homepage on desktop and on a phone.
Visit creativebp.com
THE WORK
A new site. Then local pages and guides.
Taken from the client’s onboarding answers and our June 2026 baseline report. They record scope and deliverables rather than a dated task log, so this is what they support and no more.
- 01Dec 2025 – Mar 2026
Onboarding and the new site
- Onboarding questionnaire completed 23 December 2025
- Brief: design, build and maintain outdoor spaces, specialising in exteriors, for homeowners and custom commercial clients in Metro Detroit
- Core services: hardscape, landscape, pools and carpentry
- Design-build-led content topics prioritised after a strategy call in March 2026
- New site live 31 March 2026
39.4 → 22.4average position, January to March 2026, the months before launch - 02Apr – Jun 2026
Local pages and guides
- Seven local landing pages live by the June 2026 report, among them Keego Harbor, Bloomfield Hills, Birmingham, Troy and Grosse Pointe
- Eleven more local pages in progress at the same date
- Twenty blog articles written and twelve published, across landscape design, hardscape, pools and how to hire a designer
- Guides on what landscape design adds to a home, how to choose a designer, and designer against architect costs
52 → 123keywords in the top 3, April to August 2026, rising every month
THE FULL RECORD
Month by month
Every month from 17 December 2025 to 31 August 2026, from Search Console data via Ahrefs.
| Month | Page-one keywords | Top 3 keywords | Avg position |
|---|---|---|---|
| Dec 25 15 days Onboarded 23 Dec | 80 | 25 | 44.7 |
| Jan 26 | 107 | 37 | 39.4 |
| Feb 26 | 123 | 37 | 31.5 |
| Mar 26 New site 31 Mar | 170 | 66 | 22.4 |
| Apr 26 | 119 | 52 | 20.6 |
| May 26 | 124 | 69 | 13.7 |
| Jun 26 | 153 | 80 | 16.8 |
| Jul 26 | 191 | 102 | 14.6 |
| Aug 26 | 248 | 123 | 14.6 |
Window: 17 December 2025, the first day of Search Console data in Ahrefs, to 31 August 2026. Keyword counts per month come from Ahrefs’ Search Console positions report. Ahrefs holds no keyword rows for 24 April, 2 June or 3 June 2026, so the April and June counts cover 29 and 28 days. Average position covers every day. All months fall after Google’s mid-September 2025 reporting change.
What it added up to
From 107 page-one keywords to 248, with every month accounted for
- 01 / 04More of the site on page one248 keywords ranked on page one in August 2026, against 107 in January. Over 90 days the count went from 234 to 407.
- 02 / 04Local searches in the top three123 keywords sat in the top three in August 2026, against 37 in January. They included searches such as “landscape design franklin mi” and “outdoor living bloomfield hills mi”, each led by a city page.
- 03 / 04Steady after launchFrom April to August 2026, page-one and top-three keyword counts both rose every month. The timing is the signal here, not a claim of causation.
- 04 / 04Measured the whole wayEvery Google figure here comes from Search Console, read through Ahrefs, and every month in the window is in the table. Bing figures are labelled as Bing. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for creativebp.com via Ahrefs, 17 December 2025 to 31 August 2026, Bing Webmaster Tools AI performance data from 5 April to 26 July 2026, the client’s onboarding answers and Webtec’s June 2026 baseline report.
- Keywords on page one
- 248
- Keywords in the top 3
- 123
- Average position
- 14.6
- Top 3 keywords, 90 days
- 183
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