Counselling and therapySEO
540 clicks in August 2025. 1,394 in July 2026.
Refresh Counselling is a Calgary therapy practice offering individual, child and teen, couples and family counselling. We onboarded them in July 2025. Between August 2025 and July 2026, monthly clicks from Google search rose from 540 to 1,394, and every month from February 2026 onwards passed 1,350. This page covers those twelve months, August 2025 to July 2026, including the month Google changed how it counts.
July 2026 monthly clicks
1,394
The last month in this twelve-month window.
August 2025, first full month after onboarding540
- Client
- Refresh Counselling
- Sector
- Counselling and therapy
- Work
- SEO
- Onboarded
- 3 July 2025
- Measured
- Aug 25 – Jul 26
WHERE IT STARTED
Seen, but ranking deep
Search Console’s record for refreshcounselling.ca starts on 20 May 2025. In August 2025, the first full month after we onboarded them, the site earned 540 clicks from 96,452 impressions at an average position of 33.6. That is page four. Part of that reading came from how Google counted impressions at the time, which changed in September 2025, so wherever it matters we compare like with like. The 90-day figures below start on 15 September 2025, after that change.
The verified starting point
The search baseline
- Avg position, Aug 2025
- 33.6
- Clicks, Aug 2025
- 540
- Impressions, Aug 2025
- 96,452
- Clicks, first 90 days after the change
- 1,710
- Impressions, first 90 days after the change
- 236,882
- ProblemClicks were flat.From June to August 2025 the site earned between 512 and 592 clicks a month, with no upward trend.
- ProblemRanking too deep to earn a click.An average position of 33.6 means most impressions came from results well below the first page.
- ProblemThe yardstick moved mid-record.In mid-September 2025 Google stopped serving 100 results per page, which changed how impressions and position are counted. Impressions went from 21,811 in the week of 1 September to 9,393 in the week of 15 September, and average position from 36.0 to 16.8, with clicks at 122 then 126. We treat that as a reporting change, not a result.
- ProblemA brief to make search do more.At onboarding the client asked for organic search to carry more of the load, and for a partner who would recommend changes as standards shift and flag big drops in traffic.
THE RESULT
Twelve months, six numbers
Every figure comes from Google Search Console for refreshcounselling.ca, August 2025 to July 2026. The client told us at onboarding that July and August are their quieter months, so both ends of the clicks comparison fall in the slower season. Where Google’s September 2025 counting change would flatter a comparison, we compare like with like. Nothing modelled, nothing extrapolated.
- Clicks per month01 / 061,394July 2026, from 540 in August 2025, the first full month after onboarding
- Impressions per month02 / 06130,154July 2026, from 65,472 in October 2025, the first full month after Google’s change
- Clicks per 90 days03 / 064,057from 1,710 in the first 90 days after Google’s change
- Average position04 / 0615.7July 2026, from 19.6 in October 2025, the first full month after Google’s change
- Months over 1,000 clicks05 / 066every month from February to July 2026, none before
- Last six months06 / 068,810clicks, February to July 2026, from 3,861 in August 2025 to January 2026
The month it turned
Clicks passed 1,000 in February 2026
Clicks were 994 in January 2026 and 1,520 in February, a 28-day month and the first above 1,000. Every month after it in this window stayed above 1,350. In the same step average position moved from 13.6 to 9.4 and impressions from 181,799 to 232,880.
January 2026
994
First 1,000+
February 2026
1,520
MONTH BY MONTH
The full arc
Two measures, two charts. Clicks and position sit on different scales, so putting them on one axis would flatter the story.
1,394Jul 26
15.7Jul 26
SEARCH FOOTPRINT
From 2,632 impressions a day to 4,510
Clicks are the outcome. Reach widened alongside them. This compares the first 90 days after Google’s September 2025 change against the last 90 days of the window, so both are counted the same way.
Impressions per day
1.7× more2,6324,510
Average position
15.8
Impressions per 90 days
405,916
Clicks per 90 days
4,057
A separate unit from reach: clicks recorded inside each 90-day window.
Position is impression-weighted across each window. Impressions per day is the 90-day total divided by 90. First 90 days after the change: 15 September to 13 December 2025. Last 90 days of the window: 3 May to 31 July 2026. Keyword-level counts were not available for this property, so this section measures the footprint in impressions rather than ranking keywords.
The website
See the site behind the numbers
Every result in this case study was measured on refreshcounselling.ca. This is its homepage on desktop and on a phone.
Visit refreshcounselling.ca
THE WORK
What the client set out at onboarding
Our record for this account is the client’s onboarding questionnaire, submitted on 3 July 2025. It sets out the services, the market and the goals. It is not a dated work log, so this section does not list tasks.
- 01July 2025
Onboarding
- Onboarding questionnaire completed 3 July 2025
- Services documented: individual, child and teen, couples and marriage, and family counselling, in person, by phone and online
- Market set: Calgary and surrounding areas, with virtual services across Alberta planned
- Audience: adults, young adults, parents of children and teens, couples and families
- Eight Calgary-area counselling practices listed for benchmarking
540 clicksin August 2025, the first full month after onboarding and the baseline for this page - 02Goals at onboarding
What search was asked to do
- Make organic search carry more of the load
- A partner who communicates, recommends changes as standards shift and flags big drops in traffic
- Blog content that is friendly, educational and warm, without jargon
- Seasonality flagged: July and August are quieter, with demand picking up in September
3,861 → 8,810clicks, August 2025 to January 2026 against February to July 2026
THE FULL RECORD
Month by month
Every month from August 2025 to July 2026, with its real numbers. Clicks peaked at 1,785 in March 2026, and every month from February onwards passed 1,350. July is the headline month on this page because it is the last month of the window.
| Month | Clicks | Impressions | Avg position |
|---|---|---|---|
| Aug 25 | 540 | 96,452 | 33.6 |
| Sep 25 Google change | 553 | 60,753 | 27.2 |
| Oct 25 Dip | 475 | 65,472 | 19.6 |
| Nov 25 | 641 | 94,947 | 14.9 |
| Dec 25 | 658 | 133,496 | 15.3 |
| Jan 26 | 994 | 181,799 | 13.6 |
| Feb 26 | 1,520 | 232,880 | 9.4 |
| Mar 26 Peak | 1,785 | 270,891 | 8.4 |
| Apr 26 | 1,365 | 200,189 | 10.4 |
| May 26 | 1,388 | 155,648 | 15.9 |
| Jun 26 | 1,358 | 129,642 | 15.6 |
| Jul 26 | 1,394 | 130,154 | 15.7 |
Google stopped serving 100 results per page in mid-September 2025. Impressions and average position before that point are not directly comparable with the months after it. Clicks were not affected in the same way. This page covers August 2025 to July 2026 only.
What it added up to
From 540 clicks a month to 1,394, with every month accounted for
- 01 / 04More reach, on the same yardstickThe site was shown 405,916 times in the last 90 days of the window, compared with 236,882 in the first 90 days after Google’s September 2025 change. Average position moved from 16.6 to 15.8 across the same windows.
- 02 / 04Clicks held above 1,350Every month from February to July 2026 brought more than 1,350 clicks. No month before February reached 1,000.
- 03 / 04Quiet season against quiet seasonThe client told us July and August are their slower months. August 2025 brought 540 clicks. July 2026 brought 1,394.
- 04 / 04Measured the whole wayEvery figure here comes from Google Search Console for August 2025 to July 2026, for every month in the window, including the month Google changed how it counts. No modelling, no projections.
Your turn
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Where the numbers come from
Figures: Google Search Console for refreshcounselling.ca, August 2025 to July 2026, and the client’s onboarding questionnaire of 3 July 2025.
- Clicks per month
- 1,394
- Impressions per month
- 130,154
- Clicks per 90 days
- 4,057
- Average position
- 15.7
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