For medical practices and clinics
Medical practice marketing that fills the schedule.
Patients search their symptoms, then search for you. We make your website, search, AI answers and ads work together, so they find, trust and book your clinic.
- More patients from every channel
- Every call and form tracked
- No setup fee
WHAT A PATIENT ASKS
Who should I see for this, and can I book this week?
AI ANSWER
- Would AI name you here?
- Clinic AWalk-ins · weekdays
- Clinic BBy referral
On its way.
A strategist will look at what you picked and email you. Check your inbox for the confirmation.
Want it sooner? Book a callSOUND FAMILIAR?
Six symptoms we see in clinic marketing.
Crowded results, strict rules and patients who decide in minutes. Here is what clinics tell us, and the treatment for each.
- Rx
Patients cannot tell clinics apart.
Every clinic says it is caring, modern and patient-first. A worried patient cannot tell which one actually is.
TREATMENT
Positioning, photos and clinician profiles that show what care with you feels like.
Branding and website - Rx
Everything you treat sits on one page.
One “services” page means no page ranks for any condition or service, so patients searching for exactly what you do never find you.
TREATMENT
A page for each service line, written around the questions patients ask.
SEO and copywriting - Rx
People ask AI and search before they call.
They type “who should I see for this?” and read an answer. If your clinic is not in it, you are not in the decision.
TREATMENT
Pages and profiles built so search engines and AI assistants can find and name you.
SEO and AI search - Rx
Health rules make you cautious.
Medical claims, testimonials and patient information are tightly regulated, so content ends up bland, thin or risky.
TREATMENT
We research the rules that apply to you and write clear, confident copy. Your clinic keeps final sign-off.
Copywriting - Rx
Booking is a hurdle.
A long form, a phone tree or no online booking. Patients give up and call the next clinic.
TREATMENT
Simple booking for in-person and virtual visits, with one-tap calling.
Conversion and web tools - Rx
Nobody owns the marketing.
The practice manager does it between patients, an agency changes contacts, and no one is accountable for new patients.
TREATMENT
A named growth manager and a project manager, accountable for the plan.
Growth Manager
ONE PAGE PER SERVICE LINE
Give every kind of care a page that can be found.
Patients search for a service or a worry, not for your clinic name. A page for each service line answers the question they actually ask.
Primary care
Patients ask: “Who should I see for this?”
ITS OWN PAGE
Urgent care
Patients ask: “Can I be seen today?”
ITS OWN PAGE
Physical therapy
Patients ask: “Will they take my insurance?”
ITS OWN PAGE
Dermatology
Patients ask: “Is this something to worry about?”
ITS OWN PAGE
Your clinic
One hub, a page for every service line
Women’s health
Patients ask: “Who is easy to talk to?”
ITS OWN PAGE
Pediatrics
Patients ask: “Is there a doctor my child will like?”
ITS OWN PAGE
Mental health
Patients ask: “Can I start therapy this week?”
ITS OWN PAGE
Chronic care
Patients ask: “Who will follow me over time?”
ITS OWN PAGE
YOUR GROWTH MANAGER
Your clinic gets a growth manager who understands healthcare.
A growth manager is the person accountable for growing your clinic online. Yours is briefed on how medical practices win patients: trust and credentials, service-line pages, local search, the health-marketing and privacy rules and how AI search is changing how people look for care. They coordinate your growth the way a care coordinator runs a patient’s plan, and they are your number one contact, alongside your project manager or specialist.
Your growth plan
REVIEWED MONTHLY- 1GoalsAgree which services and patients you want more of.
- 2PlanDecide where effort goes: search, website, content or ads.
- 3Check-upReview booked appointments and what brought them, every month.
- 4Next stepsShift effort to what is working, and stop what is not.
ALREADY KNOWS
What your growth manager brings on day one
- How patients choose a clinic: search, reviews, referrals and now AI assistants
- Why service-line pages and clinician credentials build trust
- What health-marketing and privacy rules mean for claims, reviews and photos
- How local results work for clinics, practitioners and telehealth
- Where booking requests leak, and how fast to answer them
- What strong clinic sites show: clinicians, services, insurance and process
- Why booked appointments matter more than traffic
- When to say no to a service that does not fit your clinic yet
Owns the plan
Decides what to do next, and in what order, so new-patient flow stays steady.
Meets you every month
A monthly meeting to review the numbers that matter and agree the priorities.
Recommends, honestly
Clear advice, including when something is not worth buying yet.
Brings in specialists
Recommends and coordinates our SEO, ads, website, copy and brand specialists when you need them.
The Growth Manager Advisor level gives direction and advice, not hands-on implementation. Many clinics start there and add services when they are ready. Established clinics can keep a growth manager on its own.
WHAT WE DO FOR YOUR CLINIC
Everything your clinic needs to grow online.
9 services built around how patients choose a clinic, and the rules you work under. Start with your growth manager, or with any one service.
SEO
Be found for the care you provide.
- A page for each service line and location
- Google Business Profile and a review process built for clinics
- Technical fixes so Google can crawl and understand every page
YOU GETA project manager, constant communication and one report a month.
See the serviceAI search
Be named when patients ask an AI who to see.
- We test the questions patients put to ChatGPT, Gemini and Google’s AI features
- Pages structured so the answer is easy to find and quote
- Consistent clinic and clinician details across your site and profiles
YOU GETA clear picture of how AI answers describe your clinic, and a plan to improve it.
See the serviceWebsite redesign
A site that makes patients feel safe.
- Clinician profiles with credentials and a human photo
- Services, insurance and telehealth options stated plainly
- A simple booking path for in-person and virtual visits
YOU GETA new site, built on a plan, with a project manager from kickoff to launch.
See the serviceWeb tools and apps
Tools that make care easier to start.
- Appointment request flows that keep sensitive details off the form
- Symptom-neutral “which service do I need?” guides, with disclaimers
- Insurance questions answered before the call
YOU GETScoped on a call, built to your brief, handed over with documentation.
See the service- START HERE
Growth Manager
One accountable person deciding what to do next.
- A named contact, alongside your project manager or specialist
- A monthly meeting, constant communication and clear recommendations
- Decides what to do next, and in what order, across all of our services
YOU GETSomeone whose job is making sure your clinic’s growth online succeeds.
See the service Paid ads
Reach patients when they are searching for care.
- Campaigns built around service lines and your area
- Landing pages that match the ad and the service
- Call and form tracking that counts booked appointments
YOU GETCampaigns you can see inside, with clear reporting.
See the serviceConversion optimization
Turn more visitors into booked appointments.
- Research into where visitors drop off
- Tests on booking buttons, forms and phone prompts
- A clear, honest description of the first visit
YOU GETFewer wasted visits and a clear record of what changed bookings.
See the serviceCopywriting
Words that are clear, careful and kind.
- Service-line pages in plain English
- FAQs on cost, insurance, privacy and what to expect
- Clinician bios that build trust
YOU GETCopy written with your clinicians and reviewed by you.
See the serviceBranding
A clinic patients remember and recommend.
- Positioning: who you care for and why you are the better choice
- Logo, colour and photography direction that feel calm and professional
- One consistent look across your site, profiles and ads
YOU GETA brand your whole team can use, not just a logo file.
See the service
- “Webtec is fantastic and you should hire them.”
- “Extremely professional team-- very consultative on how to develop a modern web interface.”
- “We are a small non-profit but Webtec design has treated us like a fortune 500 Company.”
- “Great support and experience from these guys.”
- “I am so impressed with WebTec's work on my website redesign.”
- “Webtec has done a great job with my website!”
- “We couldn't be more pleased with the speed and quality that they were able to deliver.”
- “Working with this team has been incredible!”
- “Webtec has been great to work with.”
- “From the minute we started with this group they have been excellent.”
- “We partnered with Webtec to design our new iMesh360 website, and the results exceeded expectations.”
WHAT GOOD LOOKS LIKE
What to do, and what to stop doing.
The mistakes we see most on clinic sites, and the fix for each. Rules vary by state, so check yours.
DON’T
DO
Promise cures or outcomes.
Describe services and credentials accurately.
Share patient stories without written authorization.
Get authorization and check your rules before sharing anything.
Publish thin, copied health content.
Have clinicians write or review it, and show their credentials.
List everything on one services page.
Give each service line and location its own page.
Make booking a puzzle.
Offer simple online booking, telehealth options and a phone that is answered.
Count clicks.
Count booked appointments.
HOW WE RESEARCH YOUR INDUSTRY
We do the homework before we build.
Generic marketing fails for clinics because the patients, the rules and the competition are specific. So month one is research, and you see the output of every step.
- 1
We map your market
Who appears for your service lines and area, what they say, and what an AI assistant answers when a patient asks who to see.
YOU GETA market map of your competitors and search demand
- 2
We listen to your patients
Your reviews, calls and intake questions show how people describe what they need and what worries them. We write in their words.
YOU GETPatient-language notes that shape every page
- 3
We check the rules
We read the health-marketing, privacy and advertising rules that apply to your clinic and flag risks before anything is published. Your clinic or counsel has the final word.
YOU GETA compliance checklist for your site and ads
- 4
We write the Blueprint
A UX and SEO Blueprint sets out the pages, structure, keywords, content and the order we build in, so nothing is guesswork.
YOU GETYour UX/SEO Blueprint
- 5
We measure every month
One report a month, in plain English, tied to booked appointments and the decisions your growth manager recommends next.
YOU GETA monthly report and a clear next step
OUR WORK
What we have done in medical practices and clinics
Delivered work for businesses in this industry. Full case studies, with the numbers behind them, are being written.
Betr Health
Website design and build
Bridgeside Telehealth
Website design and build
YOUR TURN
Let us look at your clinic’s site.
- Search basics
- AI answers
- Speed
- Trust signals
- What stops enquiries
LET’S TALK
Talk to a growth manager who knows healthcare.
Book a call, or send us your site and a strategist will review it by hand. Either way, no obligation.
Book a call with a strategist
- 1We listenA one-to-one conversation about your clinic, who you serve and what is getting in the way.
- 2We tell you honestlyWhether and how we can help, and what we would do first. No sales script.
- 3You decideNo obligation and no pressure. If it is not a fit, we will say so.
“Great support and experience from these guys. I was apprehensive about using a web developer, but they proved me wrong.”
“Extremely professional team-- very consultative on how to develop a modern web interface. Excellent support for design and graphics.”
“We are a small non-profit but Webtec design has treated us like a fortune 500 Company. Always responding promptly to any needs that may arise along with top notch customer service and sales.”
Questions clinics ask.
What does a growth manager actually do for a clinic?
Your growth manager owns the plan for growing your clinic online. They review your enquiries and bookings each month, recommend what to do next and in what order, meet you monthly and bring in our specialists when you choose to buy the work. At the Advisor level they give direction and advice rather than doing the hands-on work. Many clinics start there, and established clinics can keep one on its own.
Do we have to buy every service?
No. Start with a growth manager, or with any single service, and add more when it makes sense. We would rather you buy the one thing that fits than a package you do not need. The free audit tells us where to begin.
How much does it cost?
It depends on which services fit your clinic, so we scope it after the free audit instead of guessing. We will tell you the cost before you commit. For SEO we recommend six months because it takes time to compound, and we report every month so you can see what is happening.
Can you guarantee new patients or rankings?
No, and be wary of anyone who does. Search engines and AI assistants change, and your results also depend on your services, your area, your reviews and how quickly you answer enquiries. We guarantee the work: a documented plan, a growth manager and project manager, monthly reporting and honest advice about what is and is not working.
Do you follow health-marketing and patient privacy rules?
We research the rules that apply to the states you practise in, including how claims, testimonials and photos may be used and the privacy rules that affect reviews and replies, and build around them. We flag risks before anything goes live. We are not lawyers, so your clinic or counsel has final sign-off.
Do you work with clinics like ours?
We work with healthcare practices of different kinds and sizes. Send us your site and the free audit will show how it looks to a patient today, whether we are the right fit and where we would start.
What do you need from us to start?
Your website address, access to analytics, Search Console and your Google Business Profile if you have them, and a short call about your services, area and the patients you most want. The audit itself is free.
