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GLOSSARY

What is Google Business Profile?

DEFINITION

Google Business Profile is the free listing that appears on Google Maps and in search results when someone looks for your business. It shows your name, address, opening hours, phone number, photos, reviews and a link to your website.

You manage it from a Google account, and Google may ask you to verify that you are the real business. It is separate from your website: updating your hours on the site does not change the profile, and the other way round. Keeping the details accurate and replying to reviews are the basics. Why it matters: It is often the first thing a local customer sees, so wrong hours or a missing phone number cost you business directly.

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