
Healthcare softwareWebsite redesignSEOAEO
rater8 redesigned.
Healthcare reputation management on one platform: monitor, grow and optimise reviews, listings and patient feedback, built for healthcare and HIPAA-compliant.

Hover to scroll the site
- Client
- rater8
- Industry
- Healthcare software
- Platform
- WordPress
- Work
- Website redesign + SEO + AEO
- Language
- English
MARKET POSITIONING
Who the site speaks to, and what it promises.
Every redesign starts with a clear answer to these two questions. This is how the site answers them today.
The promise
Healthcare reputation management, made a whole lot easier.
The audience
Healthcare executives, marketers, HR and patient-experience teams at group practices, hospitals, health systems and community health centers.
The challenge
A product-led B2B platform with many modules, proof points and integrations needs a site that makes the story simple: three jobs, one clear demo path, and credibility for buyers in a regulated field.
BRAND SYSTEM
The colours, type and logo we built around.
Colour, typography and the mark work as one system across every page, from the first screen to the footer.
Palette
- Primary#00b5ad
- Accent#023f88
- Highlight#1d3c3d
- Surface#ffffff
- Ink#074648
Typography
AaABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789Poppins · headings and body


WHAT WE DID
From first conversation to a site that works.
- 01Reorganised the platform into three clear jobs: monitor, grow and optimise your reputation.
- 02Designed a deep teal and navy system with bold type that signals confidence in a regulated market.
- 03Put proof where buyers look: provider and review counts, ratings, security and compliance badges.
- 04Built a demo-first path with a "Get a demo" call to action in the header and on every section.
- 05Structured integrations, solutions and resources so each has its own findable page.
- 06Added structured data so search engines and AI assistants can read the business: Organization, Person, WebSite, WebPage, Article.
THE FULL SITE
Scroll it yourself, desktop and phone.
The homepage from top to bottom on a desktop screen, next to the same site on a phone.


UNDER THE HOOD
Built to be found, fast and readable.
What the live site is made of, read from the site itself.
Platform and tools
- WordPress
- Elementor
- Rank Math
- WP Rocket
- WooCommerce
- WPML
Structured data found
- Organization
- Person
- ImageObject
- WebSite
- SearchAction
- WebPage
- Article
Site structure
- What Sets rater8 Apart?
- Hands-Free Activation & Onboarding
- Take your practice from invisible to in-demand.
- Don't Just Take Our Word For It
- Proven Results with rater8
- Stay Ahead with Expert Insights
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Want a site like this for your business?
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